Introducing Noa, 44, who discovered her first grey hair aged 10

Josh: Noa was such a natural in front of the camera, you wouldn't believe she hadn't modelled before. For her cut my team went for a modern take on a voluminous bob. I think it works really well to show off the smoky tones in her hair. 

Noa's story...

I found my first grey hair really early, aged 10...at 18 I had a white stripe and it spread from there. I didn't mind the grey when I was young, it was just funny and I dyed it funky colours so I didn't feel like I was getting older.

On her hair colouring journey... I had to start colouring at a really young age. In the beginning I went to Israeli salons, where I grew up, but they damaged my hair quite a lot. Once they gave me red highlights and my hair was in such bad condition afterwards I had to cut it short and start all over again. I'd just like it to be soft again, like it used to be. 

On her hair hero... I'm a petite brunette but my hair hero is Jane Fonda! However, as her style is totally unachievable for a busy modern woman, for now I'll keep walking around with my natural hair, dreaming about becoming a tall skinny blonde with an eighties mane. 

On being chosen as a campaign star... I was so surprised when I was chosen and I had so much fun on the photoshoot. I've never posed for a professional photographer before, so it was a new experience. It was so interesting as a one-time thing but I couldn't do it as a career. 

Noa loves...

Colour

Cooler tones really suit Noa's skin and eye colour. 

Conceal

The Root Smudger is perfect for Noa in between colouring. It covers up any heavy regrowth and lasts up to 3 washes. 

Care

The Renewing Shampoo and Condition will really help smooth Noa's frizz and protect her colour. 

We'd love to hear your stories...

We know everyone is different. Whether you are looking for colour, care, or just advice, our Expert Colourists are here to help.