{"componentChunkName":"component---src-templates-products-index-jsx","path":"/products/miracle-conditioner-for-dry-damaged-hair","result":{"data":{"product":{"id":"c994cb44-ed6d-50a7-8818-6fa9a5f977e4","handle":"miracle-conditioner-for-dry-damaged-hair","tags":["hairConcern_ammoniaFree","hairConcern_greyHair","hairConcern_stopBreakage","hairType_damaged","hairType_dry","klaviyo - category - Care","klaviyo - type - Conditioner","YGroup_conditioner"],"title":"Miracle Conditioner for Dry, Damaged Hair","description":"Introducing the newest addition to our Miracle collection. New and improved professionally formulated sulphate free conditioner for damaged hair. The deeply nourishing conditioner is packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters to protect hair colour vibrancy and deliver intense hydration. Hair feels smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in. Create beautiful hair colour with the Miracle System and maintain it with Miracle Care. Suitable for use on natural and colour treated hair. What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results.","descriptionHtml":"

Introducing the newest addition to our Miracle collection. New and improved professionally formulated sulphate free conditioner for damaged hair. The deeply nourishing conditioner is packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters to protect hair colour vibrancy and deliver intense hydration. Hair feels smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in.

\n

Create beautiful hair colour with the Miracle System and maintain it with Miracle Care.

\n

Suitable for use on natural and colour treated hair.

\n

What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results.

\n

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4.6 star rating 25 Reviews
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4.6 star rating 25 Reviews
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Ask a question
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AQUA/WATER/EAU, CETEARYL ALCOHOL, COCO-CAPRYLATE, GLYCERIN, BIS-CETEARYL AMODIMETHICONE, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), CETRIMONIUM CHLORIDE, DMDM HYDANTOIN, ISOPROPYL ALCOHOL, ASTROCARYUM MURUMURU SEED BUTTER, BUTYROSPERMUM PARKII (SHEA) BUTTER, HYDROXYETHYLCELLULOSE, HYDROLYZED QUINOA, DISODIUM EDTA, CETEARETH-25, CETEARETH-7, BENZOPHENONE-4, ETHYLHEXYL METHOXYCINNAMATE, HYDROLYZED WALNUT EXTRACT, LIMONENE, BUTYLENE GLYCOL, LINALOOL, SODIUM HYDROXIDE, PHENOXYETHANOL, CITRIC ACID, CROCUS SATIVUS (SAFFRON) FLOWER EXTRACT, CITRUS RETICULATA (TANGERINE) PEEL OIL, GLYCOLIC ACID, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CAPRYLYL GLYCOL, CITRUS AURANTIUM AMARA (BITTER ORANGE) LEAF/TWIG EXTRACT, POTASSIUM SORBATE, AVENA STRIGOSA (BLACK OAT) SEED EXTRACT, LECITHIN, TOCOPHEROL, ETHYLHEXYLGLYCERIN, SODIUM BENZOATE, BHT.

"},{"key":"box_3_title","value":"[\"Colour Match\"]"},{"key":"box_3_link_text","value":"[\"Find your shade\"]"},{"key":"box_3_link_url","value":"[\"https://joshwoodcolour.com/miracle-steps\"]"},{"key":"what_our_clients_say","value":"[\"\\\"I am so delighted with the conditioner, my hair has never feel so soft and and glossy, will always use this product now.\\\"\"]"},{"key":"box_2_title","value":"[\"Full of\"]"},{"key":"box_2_description","value":"[\"Quinoa Extract, Green Walnut and UV filters\"]"},{"key":"box_1_title","value":"[\"Accolades\"]"},{"key":"box_1_description","value":"[\"\\\"Fantastic! Magical effect! Thank you Josh Wood!\\\" Yukiko, Josh Wood Colour Customer\"]"},{"key":"box_3_description","value":"[\"Find the perfect match with The Miracle System for 100% grey coverage\"]"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/6556258238544/-1720565450170/23-v1721898389929.png?1150x1560\"]"},{"key":"rating_count","value":"40"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"hide_product_from_search_results","value":"true"}],"media":[{"preview":{"image":{"altText":"Miracle Conditioner for Dry, Damaged Hair - Josh Wood Colour","originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215.jpg?v=1739809498","gatsbyImageData":{"images":{"sources":[{"srcSet":"https://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_150x204_crop_center.jpg.webp?v=1739809498 150w,\nhttps://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_300x407_crop_center.jpg.webp?v=1739809498 300w,\nhttps://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_600x814_crop_center.jpg.webp?v=1739809498 600w","sizes":"(min-width: 600px) 600px, 100vw","type":"image/webp"}],"fallback":{"src":"https://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_600x814_crop_center.jpg?v=1739809498","srcSet":"https://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_150x204_crop_center.jpg?v=1739809498 150w,\nhttps://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_300x407_crop_center.jpg?v=1739809498 300w,\nhttps://cdn.shopify.com/s/files/1/0266/7223/4576/products/miracle-conditioner-for-dry-damaged-hair-282215_600x814_crop_center.jpg?v=1739809498 600w","sizes":"(min-width: 600px) 600px, 100vw"}},"layout":"constrained","width":600,"height":814}}},"shopifyId":"gid://shopify/MediaImage/22894694957136"},{"preview":{"image":{"altText":"Miracle Conditioner for Dry, Damaged Hair - 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Josh Wood","description":"Shop Miracle Hair Conditioner for dry & damaged hair, by expert Josh Wood Colour. An easy way to take care of your dry natural or coloured hair.","og:site_name":"Josh Wood Colour","og:title":"Miracle Hair Conditioner for Dry & Damaged Hair - Josh Wood","og:type":"product","og:description":"Shop Miracle Hair Conditioner for dry & damaged hair, by expert Josh Wood Colour. An easy way to take care of your dry natural or coloured hair.","twitter:card":"summary_large_image","twitter:title":"Miracle Hair Conditioner for Dry & Damaged Hair - Josh Wood","twitter:description":"Shop Miracle Hair Conditioner for dry & damaged hair, by expert Josh Wood Colour. An easy way to take care of your dry natural or coloured hair."},"rating":{"domain_key":"6556258238544","product_score":4.625,"total_reviews":40},"allBaseColours":[{"id":"9a7c6a0b-5db5-5222-b94b-d5af1bd3ab6e","handle":"permanent-colour-8-5","title":"Permanent Colour 8.5 - Light Blonde","tags":["grey coverage","hairConcern_ammoniaFree","hairConcern_greyHair","klaviyo - category - Colour","klaviyo - shade - light","klaviyo - type - Permanent Colour","light hair","pc_8.5","winner","YGroup_Perm8-5"],"storefrontId":"gid://shopify/Product/4669260922960","metafields":[{"key":"award","value":"

Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product, Women's Health Beauty Awards 2020 - Best At-Home Colour and Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour 

"},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"free_of_negative_ingredients","value":"Ammonia"},{"key":"full_of_great_ingredients","value":"Hydrolysed Quinoa, Shine Complex"},{"key":"ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 2-METHYLRESORCINOL TOLUENE-2,5-DIAMINE SULFATE EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) p-AMINOPHENOL BISABOLOL m-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2-AMINO-3-HYDROXYPYRIDINE 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 30 VOL 9% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE SODIUM HYDROXIDE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL\"

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"lighter-blonde-root-marker|lighter-blonde-tinted-dry-shampoo"},{"key":"select_bundle_products","value":"champagne-blonde-shade-shot|icy-blonde-shade-shot"},{"key":"select_placeholder","value":"select Shade Shot"},{"key":"shade_shot_list","value":"icy-blonde-shade-shot|champagne-blonde-shade-shot"},{"key":"subtitle","value":"Light Blonde"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"description_tag","value":"Permanent Colour 8.5 (Light Blonde) gives an expert, natural-looking colour finish & 100% grey coverage. PPD & ammonia-free. Sign-up for 10% off your first order"},{"key":"title_tag","value":"Permanent Hair Colour 8.5 Light Blonde at Home - No Ammonia, Peroxide"},{"key":"age_group","value":"adult"},{"key":"condition","value":"new"},{"key":"config","value":"{\"meta_keywords\":\"\",\"focusKeyword\":\"Colour\",\"title_template_force\":\"no\",\"robots_index\":\"yes\",\"robots_follow\":\"yes\",\"robots_noimageindex\":\"no\",\"robots_noarchive\":\"no\",\"robots_nosnippet\":\"no\",\"google_notranslate\":\"no\",\"pinterest_nopin\":\"no\",\"google_unavailable_after\":\"no\",\"google_unavailable_after_date\":\"\",\"metaRedirect_enabled\":\"no\",\"metaRedirect_url\":\"\",\"itemCondition\":\"NewCondition\",\"sitemapRemove\":\"no\"}"},{"key":"seoDone","value":"0"},{"key":"last_sync_timestamp","value":"2020-04-08 15:26:01.642880"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"1000","value":"null"},{"key":"main_widget_update_time","value":"1666674599"},{"key":"bottomline","value":"
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Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

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Your Expert Colour

AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, m-AMINOPHENOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

Colour Activator 20 Vol 6%

AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

Protective Barrier Cream

AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

Stain Removing Wipe

AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

Deep Conditioning Treatment

AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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4.5 star rating 111 Reviews
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4.5 star rating 111 Reviews
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This groundbreaking technology delivers an in-hair conditioning treatment deep into the shaft of the hair, meaning for the first time, the more you colour your hair, the more you improve its condition.’"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/lBU2UnhBmKY"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"[\"\\\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\\\"\"]"},{"key":"pair_with","value":"[\"colour-accessories-kit|chestnut-brunette-gloss|miracle-system\"]"},{"key":"hide_how_to_use_section","value":"true"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672989000"},{"key":"bottomline","value":"
4.5 star rating 111 Reviews
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4.5 star rating 111 Reviews
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Ask a question
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Colour: AQUA(WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCl, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ Colour Activator: 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM EDTA DISODIUM PYROPHOSPHATE ETIDRONIC ACID PEG-40 CASTOR OIL SODIUM HYDROXIDE Miracle Shot: AQUA (WATER) PEG-7 GLYCERYL COCOATE PROPYLENE GLYCOL PEG-40 HYDROGENATED CASTOR OIL DICETYLDIMONIUM CHLORIDE DIPROPYLENE GLYCOL CETRIMONIUM CHLORIDE ETHOXYDIGLYCOL PEG-40 CASTOR OIL BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE PEG-18 GLYCERYL OLEATE/COCOATE PHENOXYETHANOL ETHYLHEXYLGLYCERIN LACTIC ACID NIACINAMIDE PANTHENOL TOCOPHERYL ACETATE LINOLENIC ACID ARACHIDONIC ACID LINOLEIC ACID Protective Barrier Cream: AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER EUGENOL ALPHA-ISOMETHYL IONONE GERANIOL BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe: AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment: AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ

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best coverage and glossy result in 30 minutes.\"]"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss|miracle-system|miracle-care-set-for-dry-damanged-hair\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669261381712/12849617797200/Award-v1599784275279.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669261381712/12849618616400/Ammonia-v1599784288301.svg?41x50\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669261381712/19224697602128/9.0-v1635776463790.png?450x450"},{"key":"number_of_selection_levels","value":"0"},{"key":"filter_type","value":"Light"},{"key":"selection_second_level_list","value":"miracle-system:39409058709584|miracle-system:39409058349136|the-miracle-system-blonde:33217626570832|the-miracle-system-blonde:33217626472528|miracle-system-9-0-champagne-miracle-mask:39357492068432|miracle-system-9-0-icy-miracle-mask:39357453566032|the-miracle-system-and-miracle-mask-bundle:39712288178256|the-miracle-system-and-miracle-mask-bundle:39712288538704|the-miracle-system-starter:40826115653712|the-miracle-system-starter:40826115948624|the-miracle-system-expert:40829968154704|the-miracle-system-expert:40829969334352|the-miracle-system-ultimate-bundle-draft:40832234356816|the-miracle-system-ultimate-bundle-draft:40832234651728|the-miracle-system-ultimate-bundle-draft-copy:40834900852816|the-miracle-system-ultimate-bundle-draft-copy:40834901442640|permanent-hair-colour-shade-shot:53806021411201|permanent-hair-colour-shade-shot:53806021443969|the-miracle-system-and-blending-brush:54483394101633|the-miracle-system-and-blending-brush:54483394298241|permanent-hair-colours-shade-shots-x2:55271687389569|permanent-hair-colours-shade-shots-x2:55271687422337|the-miracle-system-v4copy:55460161323393|the-miracle-system-v4copy:55460161520001|miracle-permanent-colour:55460161323393|miracle-permanent-colour:55460161520001"},{"key":"upsell_result","value":"[\"miracle-kit-9-0-blonde\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988983"},{"key":"bottomline","value":"
4.6 star rating 458 Reviews
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4.6 star rating 458 Reviews
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Ask a question
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I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. 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INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss|miracle-system|miracle-mask\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669260267600/12849617797200/Award-v1599784147294.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669260267600/12849618616400/Ammonia-v1599784162304.svg?41x50\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669260267600/19224697602128/8.0-v1635757188628.png?450x450"},{"key":"filter_type","value":"Light"},{"key":"number_of_selection_levels","value":"0"},{"key":"selection_second_level_list","value":"miracle-system-8-0-champagne-miracle-mask:39357514678352|miracle-system-8-0-icy-miracle-mask:39357517234256|miracle-system:39409058381904|miracle-system:39409058742352|the-miracle-system-blonde:33217626439760|the-miracle-system-blonde:33217626538064|the-miracle-system-and-miracle-mask-bundle:39712288571472|the-miracle-system-and-miracle-mask-bundle:39712288211024|the-miracle-system-starter:40826115981392|the-miracle-system-starter:40826115686480|the-miracle-system-expert:40829968285776|the-miracle-system-expert:40829969465424|the-miracle-system-ultimate-bundle-draft:40832234684496|the-miracle-system-ultimate-bundle-draft:40832234389584|the-miracle-system-ultimate-bundle-draft-copy:40834901508176|the-miracle-system-ultimate-bundle-draft-copy:40834900918352|permanent-hair-colour-shade-shot:53806021345665|permanent-hair-colour-shade-shot:53806021378433|the-miracle-system-and-blending-brush:54483394331009|the-miracle-system-and-blending-brush:54483394134401|permanent-hair-colours-shade-shots-x2:55271687324033|permanent-hair-colours-shade-shots-x2:55271687356801|the-miracle-system-v4copy:55460161552769|the-miracle-system-v4copy:55460161356161|miracle-permanent-colour:55460161552769|miracle-permanent-colour:55460161356161"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-kit-8-0-dark-blonde\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"1002","value":"
19/07/20
Reviewed on: Permanent Colour 8.0 - Dark Blonde + Shade Shot
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"},{"key":"main_widget_update_time","value":"1673089560"},{"key":"bottomline","value":"
4.4 star rating 584 Reviews
"},{"key":"bottomline_update_time","value":"1673089560"},{"key":"catalog_bottomline","value":"
4.4 star rating 584 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1673089560"},{"key":"qa_bottomline","value":"
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"},{"key":"qa_bottomline_update_time","value":"1673089561"},{"key":"richsnippetshtml","value":"609 Reviews ( 4.4 )"},{"key":"reviews_count","value":"1247"},{"key":"reviews_average","value":"4.5"},{"key":"selection_third_level_list","value":"copper-gold-gloss|icy-blonde-gloss|champagne-blonde-gloss"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4669260267600/-1720565450170/8.0-BEFORE--AFTER-v1721732600284.webp?601x815\"]"},{"key":"box_3_link_url","value":"[\"https://joshwoodcolour.com/pages/hair-colour-care-quiz\"]"},{"key":"box_3_link_text","value":"[\"Find my shade\"]"},{"key":"box_1_title","value":"[\"Accolades\"]"},{"key":"box_3_description","value":"[\"Not sure on your shade match? Try our free consultation tools\"]"},{"key":"box_2_title","value":"[\"Full of\"]"},{"key":"box_3_title","value":"[\"Colour Match\"]"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-8.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791646863,\"key\":\"4669260267600/1727791646863/X1-8.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669260267600\",\"handle\":\"1727791646863\",\"src\":\"https://cdn.accentuate.io/4669260267600/1727791646863/X1-8.0-MULTIBUY-IMAGE.jpg?v=1727791646863\",\"original_src\":\"https://original.accentuate.io/4669260267600/1727791646863/X1-8.0-MULTIBUY-IMAGE.jpg?v=1727791646863\",\"cloudinary_src\":\"https://cld.accentuate.io/4669260267600/1727791646863/X1-8.0-MULTIBUY-IMAGE.jpg?v=1727791646863&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-8.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791657643,\"key\":\"4669260267600/1727791657643/X2-8.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669260267600\",\"handle\":\"1727791657643\",\"src\":\"https://cdn.accentuate.io/4669260267600/1727791657643/X2-8.0-MULTIBUY-IMAGE.jpg?v=1727791657644\",\"original_src\":\"https://original.accentuate.io/4669260267600/1727791657643/X2-8.0-MULTIBUY-IMAGE.jpg?v=1727791657644\",\"cloudinary_src\":\"https://cld.accentuate.io/4669260267600/1727791657643/X2-8.0-MULTIBUY-IMAGE.jpg?v=1727791657644&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-8.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791666150,\"key\":\"4669260267600/1727791666150/X3-8.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669260267600\",\"handle\":\"1727791666150\",\"src\":\"https://cdn.accentuate.io/4669260267600/1727791666150/X3-8.0-MULTIBUY-IMAGE.jpg?v=1727791666150\",\"original_src\":\"https://original.accentuate.io/4669260267600/1727791666150/X3-8.0-MULTIBUY-IMAGE.jpg?v=1727791666150\",\"cloudinary_src\":\"https://cld.accentuate.io/4669260267600/1727791666150/X3-8.0-MULTIBUY-IMAGE.jpg?v=1727791666150&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"color_save","value":"#d67090"},{"key":"text_save_three","value":"Save 10%"},{"key":"text_save_two","value":"Save 5%"},{"key":"bundle_x2","value":"bundle-x2-permanent-hair-colour-8-0-dark-blonde"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-8-0-dark-blonde"},{"key":"rating_count","value":"1247"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513729183824,\"productDescription\":\"Say goodbye to greys and hello to award-winning dark blonde permanent hair colour that is kind to hair.\",\"route\":\"/products/permanent-colour-8-0-dark-blonde-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"use_update_standard_pdp","value":"true"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":4513729183824,\"productDescription\":\"Say goodbye to greys and hello to award-winning dark blonde permanent hair colour that is kind to hair.\",\"route\":\"/products/permanent-colour-8-0-dark-blonde-shade-shot\",\"productType\":\"OneVariantSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. Includes a mixing bowl and application brush.\",\"route\":\"/products/colour-bowl-and-brush-set\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4513727316048,\"productDescription\":\"A semi permanent hair colour treatment mask that deeply conditions as it colours, adding sun-kissed tones to blonde hair for the ultimate warm, golden finish. 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Definitely recommend\",\"title\":\"Best hair dye for me\",\"createdAt\":\"2025-07-04T12:33:57\",\"verifiedBuyer\":true,\"sentiment\":0.98762846,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"hair\":{\"name\":\"hair\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717721703,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/square.jpg?1751632474\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/original.jpg?1751632474\",\"imageWidth\":776,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/21ZXP2qT\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181050256/124965579/square.jpg?1765465775\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":425952235,\"score\":5,\"votesUp\":2,\"votesDown\":0,\"content\":\"I always use this hair colour ever since Josh Wood launched this amazing range. It leaves my hair so silky soft with all my greys covered. It’s easy to apply and makes such a difference! The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me. It lasts well too and having such a sensitive scalp, this is the only brand that agrees with me. \\nThe mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!) \\nI recommend it to everyone. Even my hairdresser asked what hair colour I use as he loves the colour!\",\"title\":\"The Perfect Hair Colour\",\"createdAt\":\"2022-12-17T08:56:04\",\"verifiedBuyer\":true,\"sentiment\":0.99000794,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"},\"hints\":{\"name\":\"hints\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"scalp\":{\"name\":\"scalp\",\"sentence\":\"It lasts well too and having such a sensitive scalp, this is the only brand that agrees with me.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I always use this hair colour ever since Josh Wood launched this amazing range.\"},\"wood\":{\"name\":\"wood\",\"sentence\":\"I always use this hair colour ever since Josh Wood launched this amazing range.\"},\"brown\":{\"name\":\"brown\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"smell\":{\"name\":\"smell\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"},\"consistency\":{\"name\":\"consistency\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":373139797,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/425952235/373139797/square.jpg?1671267387\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/425952235/373139797/original.jpg?1671267387\",\"imageWidth\":615,\"imageHeight\":1080}],\"user\":{\"userId\":9303335,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Claire S.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/sncNOr17\",\"productName\":\"Permanent Hair Colour 5.0 - Dark Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181049236/124964691/square.jpg?1765467030\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":406697360,\"score\":5,\"votesUp\":19,\"votesDown\":0,\"content\":\"At 68 years I always thought I should avoid permanent hair colour as I didn’t want my hair being a solid all over shade. This product is a game changer for me and I love the results. I use the barrier cream to protect my grey wings at my temples and dye the rest of my salt and pepper brown hair. I start at the roots for 15 minutes then finish the rest of my hair for the remaining 15. The result looks natural even in the sun and even better the colour does not go brassy which was a problem I found with other dyes. \\nIt’s easy to use and I can trust the quality for a great result every time. \\nI have been using it for over two years now.\",\"title\":\"It really is the colour on the box!\",\"createdAt\":\"2022-10-01T07:55:15\",\"verifiedBuyer\":true,\"sentiment\":0.98356575,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"At 68 years I always thought I should avoid permanent hair colour as I didn’t want my hair being a solid all over shade.\"},\"results\":{\"name\":\"results\",\"sentence\":\"It’s easy to use and I can trust the quality for a great result every time.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":348788756,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/406697360/348788756/square.jpg?1664611023\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/406697360/348788756/original.jpg?1664611023\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":4618768,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Mrs B.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/fqHMxQwE\",\"productName\":\"Permanent Hair Colour 7.0 - Lightest Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180985027/249323521/square.jpg?1765467174\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":306967033,\"score\":5,\"votesUp\":14,\"votesDown\":0,\"content\":\"My hair colour is often admired and I am asked what I use. My husband of 74 yo colours it for me using shade 9.0 and the Josh Wood bowl and brush. I also use the ice shade shot and the gloss for blondes. I am cool skin toned. I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\",\"title\":\"My hair colour is often\",\"createdAt\":\"2021-10-30T11:52:56\",\"verifiedBuyer\":true,\"sentiment\":0.95000243,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"My hair colour is often admired and I am asked what I use.\"},\"results\":{\"name\":\"results\",\"sentence\":\"I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":207791627,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/square.jpg?1635594956\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/original.jpg?1635594956\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":20347452,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Jacqueline M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/61oShFLN\",\"productName\":\"Permanent Hair Colour 9.0 - Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181028921/240495904/square.jpg?1765467153\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":252885977,\"score\":5,\"votesUp\":17,\"votesDown\":2,\"content\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable. My friends admire the colour and always gives good cover of my very grey hair. I have been using it for over a year and wouldn’t change brand. 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Customers appreciate the soft, silky, and healthy feel of their hair post-application. The product is praised for its fantastic, long-lasting color and great quality, though some noted variability in grey coverage.\",\"countries\":[{\"code\":\"GG\",\"label\":\"🇬🇬 Guernsey\",\"count\":2},{\"code\":\"AU\",\"label\":\"🇦🇺 Australia\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":1171},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":3},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":9},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":3},{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\",\"count\":1},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":7},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":2}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.532258 / 5 from 1240 reviews.

AI Generated Review Summary

This permanent hair color offers excellent grey coverage, resulting in a natural-looking, salon-quality finish. Customers appreciate the soft, silky, and healthy feel of their hair post-application. The product is praised for its fantastic, long-lasting color and great quality, though some noted variability in grey coverage.

Summary topics

Review topics: [].

Review highlights

Reviews

Coverage good

"Unfortunately despite it being PPD free I was allergic to it, requiring anti histamines and multiple hair washing to alleviate my scalp discomfort"

— Joanne C. (3/5)

Permanent Hair Colour 7. 5 - Darkest Blonde

"This hair colour cost over double to what I usually pay. So I was expecting good results. The only good thing about it was it had a nice smell and my hair felt soft. It did not cover my greys, even after leaving it on for an additional 10 minutes. So disappointed."

— Katie B. (2/5)

Shampoo and conditioner

"I mixed up my order and the amazing staff sorted it out for me immediately. I was so impressed. I love the shampoo and conditioner. It is perfect for my hair. Thank you so much."

— Lorraine C. (5/5)

Spot on, trustworthy product!

"100% would recommend this hair dye to brunettes looking to stay brown and not wanting undertones of red. I used 5. 5 Brown permanent colour, it covered my greys and left my hair shiny. I’m new to dying hair and only had semi permanent before done in a salon, which was great but the price of that going forwards…argh! The step by step guide, protective barrier cream and removal wipes were brilliant. Very pleased with the results."

— Holly (5/5)

Best hair dye for me

"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend"

— Armine G. (5/5)

"Excellent hair sye for those with very long hair"

— Miss R. (5/5)

Love. . .

"I have been using Josh Wood permament hair colour for years. . . makes sense getting a subscription."

— Nicole V. (5/5)

Very good

"Best home colour kit I have tried. I only wish it was cruelty free!"

— Ekaterina B. (4/5)

My life saver

"I was recommended Josh Wood a few years ago now and have been hooked on the wonderful natural results the products I use give me, ever since. "Only a few days ago my cousin wow what colour are you using on your hair” one of many other compliments I get from friends. I use no7 Lightest Brown and sometimes put an Ice shade shot through as well. The beautiful tints and shades it produces on my once dark auburn hair look ore natural than any other product I had tried in the past. A life save for me as I may be 67 but am NOT ready for the grey look any time soon!"

— Susan M. (5/5)

Amazing!

"Love this product. Easy to apply, it doesn't slop everywhere in the bathroom when applying. Get loads of compliments after colouring on how shiny and healthy my hair looks."

— Sharon (5/5)

Q&A

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INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|caramel-gloss|copper-gold-gloss|icy-blonde-gloss|miracle-system|miracle-mask\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669258629200/12849617797200/Award-v1599784006439.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669258629200/12849618616400/Ammonia-v1599784017504.svg?41x50\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669258629200/19224697602128/7.0-v1635757107865.png?450x450"},{"key":"selection_second_level_list","value":"miracle-system-7-0-caramel-shade-shot-miracle-mask:39407441150032|miracle-system-7-0-champagne-miracle-mask:39357522411600|miracle-system-7-0-copper-gold-miracle-mask:39407428468816|miracle-system-7-0-icy-miracle-mask:39357524607056|the-miracle-system-light-brown:39397418106960|miracle-system:39409058807888|miracle-system:39409059430480|miracle-system:39409058447440|miracle-system:39409059397712|the-miracle-system-light-brown:33217625423952|the-miracle-system-light-brown:39397417844816|the-miracle-system-light-brown:33217625325648|the-miracle-system-and-miracle-mask-bundle:39712288702544|the-miracle-system-and-miracle-mask-bundle:39712288276560|the-miracle-system-and-miracle-mask-bundle:39712288735312|the-miracle-system-and-miracle-mask-bundle:39712288669776|the-miracle-system-starter:40826115752016|the-miracle-system-starter:40826116046928|the-miracle-system-expert:40829968547920|the-miracle-system-expert:40829969727568|the-miracle-system-ultimate-bundle-draft:40832234455120|the-miracle-system-ultimate-bundle-draft:40832234750032|the-miracle-system-ultimate-bundle-draft-copy:40834901049424|the-miracle-system-ultimate-bundle-draft-copy:40834901639248|permanent-hair-colour-shade-shot:53806021214593|permanent-hair-colour-shade-shot:53806021247361|the-miracle-system-and-blending-brush:54483394199937|the-miracle-system-and-blending-brush:54483394396545|miracle-system:54999876108673|the-miracle-system-and-miracle-mask-bundle:55038470816129|the-miracle-system-starter:55038509908353|permanent-hair-colour-shade-shot:55038529143169|permanent-hair-colours-shade-shots-x2:55271687192961|permanent-hair-colours-shade-shots-x2:55271687717249|permanent-hair-colours-shade-shots-x2:55271687225729|the-miracle-system-v4copy:55460161421697|the-miracle-system-v4copy:55460162208129|the-miracle-system-v4copy:55460161618305|miracle-permanent-colour:55460161421697|miracle-permanent-colour:55460162208129|miracle-permanent-colour:55460161618305"},{"key":"number_of_selection_levels","value":"0"},{"key":"filter_type","value":"Light"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-kit-7-0-lightest-brown\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988997"},{"key":"bottomline","value":"
4.6 star rating 776 Reviews
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4.6 star rating 776 Reviews
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Ask a question
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I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. 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INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"icy-blonde-gloss|caramel-gloss|chestnut-brunette-gloss|copper-gold-gloss|miracle-system|the-miracle-system-and-miracle-mask-bundle\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

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4.8 star rating 265 Reviews
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4.8 star rating 265 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672988999"},{"key":"rating_color","value":"#58b9ff"},{"key":"richsnippetshtml","value":"276 Reviews ( 4.8 )"},{"key":"reviews_count","value":"1237"},{"key":"reviews_average","value":"4.5"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669257252944/12849617797200/Award-v1708076024926.svg?38x42\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour ProductWomen's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_3_link_text","value":"[\"Find your shade\"]"},{"key":"box_3_description","value":"[\"Not sure on your shade match? Try our free consultation tools\"]"},{"key":"box_3_link_url","value":"[\"/pages/consultation\"]"},{"key":"box_3_title","value":"[\"Colour Match\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669257252944/12849618616400/Ammonia-v1708076212597.svg?41x50\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"selection_third_level_list","value":"copper-gold-gloss|icy-blonde-gloss|champagne-blonde-gloss"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4669257252944/-1720565450170/6.5-BEFORE--AFTER-v1721732523338.webp?599x817\"]"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-6.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791469613,\"key\":\"4669257252944/1727791469613/X1-6.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669257252944\",\"handle\":\"1727791469613\",\"src\":\"https://cdn.accentuate.io/4669257252944/1727791469613/X1-6.5-MULTIBUY-IMAGE.jpg?v=1727791469613\",\"original_src\":\"https://original.accentuate.io/4669257252944/1727791469613/X1-6.5-MULTIBUY-IMAGE.jpg?v=1727791469613\",\"cloudinary_src\":\"https://cld.accentuate.io/4669257252944/1727791469613/X1-6.5-MULTIBUY-IMAGE.jpg?v=1727791469613&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-6.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791477176,\"key\":\"4669257252944/1727791477176/X2-6.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669257252944\",\"handle\":\"1727791477176\",\"src\":\"https://cdn.accentuate.io/4669257252944/1727791477176/X2-6.5-MULTIBUY-IMAGE.jpg?v=1727791477177\",\"original_src\":\"https://original.accentuate.io/4669257252944/1727791477176/X2-6.5-MULTIBUY-IMAGE.jpg?v=1727791477177\",\"cloudinary_src\":\"https://cld.accentuate.io/4669257252944/1727791477176/X2-6.5-MULTIBUY-IMAGE.jpg?v=1727791477177&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-6.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791496426,\"key\":\"4669257252944/1727791496426/X3-6.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669257252944\",\"handle\":\"1727791496426\",\"src\":\"https://cdn.accentuate.io/4669257252944/1727791496426/X3-6.5-MULTIBUY-IMAGE.jpg?v=1727791496426\",\"original_src\":\"https://original.accentuate.io/4669257252944/1727791496426/X3-6.5-MULTIBUY-IMAGE.jpg?v=1727791496426\",\"cloudinary_src\":\"https://cld.accentuate.io/4669257252944/1727791496426/X3-6.5-MULTIBUY-IMAGE.jpg?v=1727791496426&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"color_save","value":"#d67090"},{"key":"text_save_two","value":"Save 5%"},{"key":"text_save_three","value":"Save 10%"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-6-5-lighter-brown"},{"key":"bundle_x2","value":"bundle-x2-permanent-hair-colour-6-5-lighter-brown"},{"key":"rating_count","value":"1237"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513726070864,\"productDescription\":\"Say goodbye to greys and hello to award-winning lighter brown permanent hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-6-5-lighter-brown-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"use_update_standard_pdp","value":"true"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. 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INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|caramel-gloss|smoky-brunette-gloss|copper-gold-gloss\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669256073296/12849617797200/Award-v1599783948463.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669256073296/12849618616400/Ammonia-v1599783959838.svg?41x50\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669256073296/19224697602128/6.0-v1635756815976.png?450x450"},{"key":"number_of_selection_levels","value":"0"},{"key":"filter_type","value":"Light"},{"key":"selection_second_level_list","value":"miracle-system-6-0-caramel-shade-shot-miracle-mask:39407439282256|miracle-system-6-0-chestnut-brunette-miracle-mask:39357531586640|miracle-system-6-0-chocolate-miracle-mask:39572172308560|miracle-system-6-0-copper-gold-miracle-mask:39407425847376|miracle-system-6-0-icy-miracle-mask:39357529915472|miracle-system-6-0-smoky-brunette-miracle-mask:39357550329936|miracle-system:39409058906192|miracle-system:39409058873424|miracle-system:39409059332176|miracle-system:39409058512976|the-miracle-system-dark-brown:39578848723024|the-miracle-system-light-brown:39397416927312|the-miracle-system-light-brown:33217625292880|the-miracle-system-light-brown:39578849476688|the-miracle-system-light-brown:39397416009808|the-miracle-system-light-brown:33217625489488|the-miracle-system-light-brown:33217625391184|miracle-system:39409059299408|miracle-system:39578775945296|the-miracle-system-and-miracle-mask-bundle:39712288931920|the-miracle-system-and-miracle-mask-bundle:39712288342096|the-miracle-system-and-miracle-mask-bundle:39712289456208|the-miracle-system-and-miracle-mask-bundle:39712288899152|the-miracle-system-and-miracle-mask-bundle:39712288866384|the-miracle-system-and-miracle-mask-bundle:39712288964688|the-miracle-system-starter:40826115817552|the-miracle-system-starter:40826116112464|the-miracle-system-starter:40826116145232|the-miracle-system-expert:40829968711760|the-miracle-system-expert:40829969891408|the-miracle-system-expert:40829970022480|the-miracle-system-ultimate-bundle-draft:40832234520656|the-miracle-system-ultimate-bundle-draft:40832234815568|the-miracle-system-ultimate-bundle-draft:40832234848336|the-miracle-system-ultimate-bundle-draft-copy:40834901147728|the-miracle-system-ultimate-bundle-draft-copy:40834901737552|the-miracle-system-ultimate-bundle-draft-copy:40834901803088|permanent-hair-colour-shade-shot:53806021050753|permanent-hair-colour-shade-shot:53806021116289|permanent-hair-colour-shade-shot:53806021083521|the-miracle-system-and-miracle-mask-bundle:54279298515329|miracle-system:54279296090497|the-miracle-system-and-blending-brush:54483394822529|the-miracle-system-and-blending-brush:54483394462081|the-miracle-system-and-blending-brush:54483394494849|miracle-system:54999876043137|permanent-hair-colour-shade-shot:55015798800769|the-miracle-system-and-miracle-mask-bundle:55038470750593|the-miracle-system-starter:55038509842817|permanent-hair-colour-shade-shot:55038529077633|permanent-hair-colours-shade-shots-x2:55271687553409|permanent-hair-colours-shade-shots-x2:55271687651713|permanent-hair-colours-shade-shots-x2:55271687094657|permanent-hair-colours-shade-shots-x2:55271687061889|the-miracle-system-v4copy:55460162044289|the-miracle-system-v4copy:55460162142593|the-miracle-system-v4copy:55460161683841|the-miracle-system-v4copy:55460161716609|miracle-permanent-colour:55460162044289|miracle-permanent-colour:55460162142593|miracle-permanent-colour:55460161683841|miracle-permanent-colour:55460161716609"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-kit-6-0-light-brown\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672989016"},{"key":"bottomline","value":"
4.4 star rating 682 Reviews
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4.4 star rating 682 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672989016"},{"key":"1000","value":"null"},{"key":"richsnippetshtml","value":"710 Reviews ( 4.4 )"},{"key":"reviews_count","value":"1248"},{"key":"reviews_average","value":"4.5"},{"key":"selection_third_level_list","value":"smoky-brunette-gloss|chocolate-gloss|chestnut-brunette-gloss|icy-blonde-gloss|champagne-blonde-gloss"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4669256073296/-1720565450170/6.0-BEFORE--AFTER-v1721732091038.webp?601x815\"]"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-6.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791381878,\"key\":\"4669256073296/1727791381878/X1-6.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669256073296\",\"handle\":\"1727791381878\",\"src\":\"https://cdn.accentuate.io/4669256073296/1727791381878/X1-6.0-MULTIBUY-IMAGE.jpg?v=1727791381878\",\"original_src\":\"https://original.accentuate.io/4669256073296/1727791381878/X1-6.0-MULTIBUY-IMAGE.jpg?v=1727791381878\",\"cloudinary_src\":\"https://cld.accentuate.io/4669256073296/1727791381878/X1-6.0-MULTIBUY-IMAGE.jpg?v=1727791381878&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-6.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791390753,\"key\":\"4669256073296/1727791390753/X2-6.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669256073296\",\"handle\":\"1727791390753\",\"src\":\"https://cdn.accentuate.io/4669256073296/1727791390753/X2-6.0-MULTIBUY-IMAGE.jpg?v=1727791390753\",\"original_src\":\"https://original.accentuate.io/4669256073296/1727791390753/X2-6.0-MULTIBUY-IMAGE.jpg?v=1727791390753\",\"cloudinary_src\":\"https://cld.accentuate.io/4669256073296/1727791390753/X2-6.0-MULTIBUY-IMAGE.jpg?v=1727791390753&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-6.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791403813,\"key\":\"4669256073296/1727791403813/X3-6.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669256073296\",\"handle\":\"1727791403813\",\"src\":\"https://cdn.accentuate.io/4669256073296/1727791403813/X3-6.0-MULTIBUY-IMAGE.jpg?v=1727791403813\",\"original_src\":\"https://original.accentuate.io/4669256073296/1727791403813/X3-6.0-MULTIBUY-IMAGE.jpg?v=1727791403813\",\"cloudinary_src\":\"https://cld.accentuate.io/4669256073296/1727791403813/X3-6.0-MULTIBUY-IMAGE.jpg?v=1727791403813&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"color_save","value":"#d67090"},{"key":"text_save_two","value":"Save 5%"},{"key":"text_save_three","value":"Save 10%"},{"key":"bundle_x2","value":"bundle-x2-permanent-hair-colour-6-0-light-brown"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-6-0-light-brown"},{"key":"rating_count","value":"1248"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513728921680,\"productDescription\":\"Say goodbye to greys and hello to award-winning light brown permanent hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-6-0-light-brown-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":4513728921680,\"productDescription\":\"Say goodbye to greys and hello to award-winning light brown permanent hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-6-0-light-brown-shade-shot\",\"productType\":\"OneVariantSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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Definitely recommend\",\"title\":\"Best hair dye for me\",\"createdAt\":\"2025-07-04T12:33:57\",\"verifiedBuyer\":true,\"sentiment\":0.98762846,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"hair\":{\"name\":\"hair\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717721703,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/square.jpg?1751632474\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/original.jpg?1751632474\",\"imageWidth\":776,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/21ZXP2qT\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181050256/124965579/square.jpg?1765465775\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":425952235,\"score\":5,\"votesUp\":2,\"votesDown\":0,\"content\":\"I always use this hair colour ever since Josh Wood launched this amazing range. 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My friends admire the colour and always gives good cover of my very grey hair. I have been using it for over a year and wouldn’t change brand. It’s more expensive than the High St brands but very worth it .\",\"title\":\"Very happily blonde\",\"createdAt\":\"2021-05-07T16:52:42\",\"verifiedBuyer\":true,\"sentiment\":0.9868617,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"coverage\":{\"name\":\"coverage\",\"sentence\":\"My friends admire the colour and always gives good cover of my very grey hair.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"blonde\":{\"name\":\"blonde\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"brand\":{\"name\":\"brand\",\"sentence\":\"I have been using it for over a year and wouldn’t change brand.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":173586840,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/square.jpg?1620406632\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/original.jpg?1620406632\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":38633977,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Maggie G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/wHLQT6ms\",\"productName\":\"Permanent Hair Colour 8.0 - Dark Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180981924/277760847/square.jpg?1765467189\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":38,\"2\":36,\"3\":95,\"4\":130,\"5\":941}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"177158328\",\"externalId\":\"4669256073296\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Product Quality\",\"topic\":\"quality\",\"summary\":\"It was observed by customers that the product has great quality, with many describing it as excellent or amazing.\",\"coverage\":\"7\",\"avgSentiment\":0.9534819},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was noted by customers that this product left their hair feeling soft, shiny, and healthy.\",\"coverage\":\"7\",\"avgSentiment\":0.9134093},{\"displayTopic\":\"Hair Shade\",\"topic\":\"shade\",\"summary\":\"Customers keep praising the shade of hair, describing it as natural, beautiful, and long-lasting.\",\"coverage\":\"5\",\"avgSentiment\":0.73795134},{\"displayTopic\":\"Grey Coverage\",\"topic\":\"grey\",\"summary\":\"In general, customers mentioned that the product did not cover their greys well. 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Customers appreciate its quality, soft feel, and natural shade, though some noted mixed results on grey coverage.\",\"countries\":[{\"code\":\"GG\",\"label\":\"🇬🇬 Guernsey\",\"count\":2},{\"code\":\"AU\",\"label\":\"🇦🇺 Australia\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":1171},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":3},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":9},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":3},{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\",\"count\":1},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":7},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":2}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.532258 / 5 from 1240 reviews.

AI Generated Review Summary

This vegan permanent hair color offers a natural-looking finish with excellent grey coverage and a shiny, healthy appearance. Customers appreciate its quality, soft feel, and natural shade, though some noted mixed results on grey coverage.

Summary topics

Review topics: [].

Review highlights

Reviews

Coverage good

"Unfortunately despite it being PPD free I was allergic to it, requiring anti histamines and multiple hair washing to alleviate my scalp discomfort"

— Joanne C. (3/5)

Permanent Hair Colour 7. 5 - Darkest Blonde

"This hair colour cost over double to what I usually pay. So I was expecting good results. The only good thing about it was it had a nice smell and my hair felt soft. It did not cover my greys, even after leaving it on for an additional 10 minutes. So disappointed."

— Katie B. (2/5)

Shampoo and conditioner

"I mixed up my order and the amazing staff sorted it out for me immediately. I was so impressed. I love the shampoo and conditioner. It is perfect for my hair. Thank you so much."

— Lorraine C. (5/5)

Spot on, trustworthy product!

"100% would recommend this hair dye to brunettes looking to stay brown and not wanting undertones of red. I used 5. 5 Brown permanent colour, it covered my greys and left my hair shiny. I’m new to dying hair and only had semi permanent before done in a salon, which was great but the price of that going forwards…argh! The step by step guide, protective barrier cream and removal wipes were brilliant. Very pleased with the results."

— Holly (5/5)

Best hair dye for me

"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend"

— Armine G. (5/5)

"Excellent hair sye for those with very long hair"

— Miss R. (5/5)

Love. . .

"I have been using Josh Wood permament hair colour for years. . . makes sense getting a subscription."

— Nicole V. (5/5)

Very good

"Best home colour kit I have tried. I only wish it was cruelty free!"

— Ekaterina B. (4/5)

My life saver

"I was recommended Josh Wood a few years ago now and have been hooked on the wonderful natural results the products I use give me, ever since. "Only a few days ago my cousin wow what colour are you using on your hair” one of many other compliments I get from friends. I use no7 Lightest Brown and sometimes put an Ice shade shot through as well. The beautiful tints and shades it produces on my once dark auburn hair look ore natural than any other product I had tried in the past. A life save for me as I may be 67 but am NOT ready for the grey look any time soon!"

— Susan M. (5/5)

Amazing!

"Love this product. Easy to apply, it doesn't slop everywhere in the bathroom when applying. Get loads of compliments after colouring on how shiny and healthy my hair looks."

— Sharon (5/5)

Q&A

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Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL\"

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|smoky-brunette-gloss|caramel-gloss|copper-gold-gloss|miracle-system|miracle-mask\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669255286864/12849617797200/Award-v1599783880877.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669255286864/12849618616400/Ammonia-v1599783895448.svg?41x50\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669255286864/19224697602128/5.5-v1635756636162.png?450x450"},{"key":"number_of_selection_levels","value":"0"},{"key":"selection_second_level_list","value":"miracle-system-5-5-caramel-shade-shot-miracle-mask:39407438757968|miracle-system-5-5-chestnut-brunette-miracle-mask:39357536436304|miracle-system-5-5-chocolate-miracle-mask:39572172243024|miracle-system-5-5-copper-gold-miracle-mask:39407424929872|miracle-system-5-5-icy-miracle-mask:39357546627152|miracle-system-5-5-smoky-brunette-miracle-mask:39357545545808|the-miracle-system-dark-brown:39578848821328|the-miracle-system-light-brown:39397415256144|the-miracle-system-light-brown:33217625260112|the-miracle-system-light-brown:39578849378384|the-miracle-system-light-brown:39397414928464|the-miracle-system-light-brown:33217625358416|the-miracle-system-light-brown:33217625456720|miracle-system:39409059233872|miracle-system:39409058545744|miracle-system:39578775846992|miracle-system:39409059266640|miracle-system:39409058971728|miracle-system:39409058938960|the-miracle-system-and-miracle-mask-bundle:39712289062992|the-miracle-system-and-miracle-mask-bundle:39712288374864|the-miracle-system-and-miracle-mask-bundle:39712289423440|the-miracle-system-and-miracle-mask-bundle:39712289030224|the-miracle-system-and-miracle-mask-bundle:39712289095760|the-miracle-system-and-miracle-mask-bundle:39712288997456|the-miracle-system-starter:40826115850320|the-miracle-system-starter:40826116210768|the-miracle-system-starter:40826116178000|the-miracle-system-expert:40829968842832|the-miracle-system-expert:40829970284624|the-miracle-system-expert:40829970153552|the-miracle-system-ultimate-bundle-draft:40832234553424|the-miracle-system-ultimate-bundle-draft:40832234913872|the-miracle-system-ultimate-bundle-draft:40832234881104|the-miracle-system-ultimate-bundle-draft-copy:40834901213264|the-miracle-system-ultimate-bundle-draft-copy:40834901934160|the-miracle-system-ultimate-bundle-draft-copy:40834901868624|permanent-hair-colour-shade-shot:53806020952449|permanent-hair-colour-shade-shot:53806020985217|permanent-hair-colour-shade-shot:53806021017985|the-miracle-system-and-miracle-mask-bundle:54279298482561|miracle-system:54279296057729|the-miracle-system-and-blending-brush:54483394789761|the-miracle-system-and-blending-brush:54483394560385|the-miracle-system-and-blending-brush:54483394527617|miracle-system:54999876010369|permanent-hair-colour-shade-shot:55015798768001|the-miracle-system-and-miracle-mask-bundle:55038304616833|the-miracle-system-starter:55038509810049|permanent-hair-colour-shade-shot:55038529044865|permanent-hair-colours-shade-shots-x2:55271687520641|permanent-hair-colours-shade-shots-x2:55271687618945|permanent-hair-colours-shade-shots-x2:55271686996353|permanent-hair-colours-shade-shots-x2:55271687029121|the-miracle-system-v4copy:55460162011521|the-miracle-system-v4copy:55460162109825|the-miracle-system-v4copy:55460161782145|the-miracle-system-v4copy:55460161749377|miracle-permanent-colour:55460162011521|miracle-permanent-colour:55460162109825|miracle-permanent-colour:55460161782145|miracle-permanent-colour:55460161749377"},{"key":"filter_type","value":"Dark"},{"key":"upsell_result","value":"[\"permanent-colour-5-5-brown-miracle-shot\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672997618"},{"key":"bottomline","value":"
4.6 star rating 619 Reviews
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4.6 star rating 619 Reviews
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Ask a question
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The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"use_update_standard_pdp","value":"true"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":4513726496848,\"productDescription\":\"Say goodbye to greys and hello to award-winning brown permanent vegan hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-5-5-brown-shade-shot\",\"productType\":\"OneVariantSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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My friends admire the colour and always gives good cover of my very grey hair. I have been using it for over a year and wouldn’t change brand. It’s more expensive than the High St brands but very worth it .\",\"title\":\"Very happily blonde\",\"createdAt\":\"2021-05-07T16:52:42\",\"verifiedBuyer\":true,\"sentiment\":0.9868617,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"coverage\":{\"name\":\"coverage\",\"sentence\":\"My friends admire the colour and always gives good cover of my very grey hair.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"blonde\":{\"name\":\"blonde\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"brand\":{\"name\":\"brand\",\"sentence\":\"I have been using it for over a year and wouldn’t change brand.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":173586840,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/square.jpg?1620406632\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/original.jpg?1620406632\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":38633977,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Maggie G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/wHLQT6ms\",\"productName\":\"Permanent Hair Colour 8.0 - Dark Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180981924/277760847/square.jpg?1765467189\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":38,\"2\":36,\"3\":95,\"4\":130,\"5\":941}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"177095592\",\"externalId\":\"4669255286864\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Product Quality\",\"topic\":\"quality\",\"summary\":\"Customers raved about the good quality of the product, with multiple reviews mentioning it.\",\"coverage\":\"7\",\"avgSentiment\":0.9534819},{\"displayTopic\":\"Hair Color Outcome\",\"topic\":\"colour\",\"summary\":\"A substantial number of customers stated that they were very happy with the outcome of the hair color.\",\"coverage\":\"54\",\"avgSentiment\":0.86171395},{\"displayTopic\":\"Hair Shade\",\"topic\":\"shade\",\"summary\":\"Customers raved about the shade, stating that it was natural and had a great finish.\",\"coverage\":\"5\",\"avgSentiment\":0.73795134},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was reported by customers that this product left their hair feeling soft, silky, and healthy.\",\"coverage\":\"7\",\"avgSentiment\":0.9134093},{\"displayTopic\":\"Product Smell\",\"topic\":\"smell\",\"summary\":\"Customers keep praising the pleasant smell of the product, with many describing it as great, lovely, and divine.\",\"coverage\":\"7\",\"avgSentiment\":0.84870905}],\"summaryHighlights\":[{\"reviewId\":470776129,\"reviewerName\":\"Julie H.\",\"highlight\":\"Great colour, covers grey hair well, nice smell, no allergic reaction and big bonus of being cruelty free.\"},{\"reviewId\":230966449,\"reviewerName\":\"Emma\",\"highlight\":\"I love it my hair feels amazing and the colour is so natural looking would definitely use again\"},{\"reviewId\":190143940,\"reviewerName\":\"Frances W.\",\"highlight\":\"My hair feels good, looks good and the colour lasts well.\"}],\"paragraphSummary\":\"This permanent hair color offers a natural-looking brown finish with excellent grey coverage. Customers appreciate its quality, resulting in soft, shiny, and healthy hair. While it smells great, some users noted it didn't fully cover greys.\",\"countries\":[{\"code\":\"GG\",\"label\":\"🇬🇬 Guernsey\",\"count\":2},{\"code\":\"AU\",\"label\":\"🇦🇺 Australia\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":1171},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":3},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":9},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":3},{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\",\"count\":1},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":7},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":2}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.532258 / 5 from 1240 reviews.

AI Generated Review Summary

This permanent hair color offers a natural-looking brown finish with excellent grey coverage. Customers appreciate its quality, resulting in soft, shiny, and healthy hair. While it smells great, some users noted it didn't fully cover greys.

Summary topics

Review topics: [].

Review highlights

Reviews

Coverage good

"Unfortunately despite it being PPD free I was allergic to it, requiring anti histamines and multiple hair washing to alleviate my scalp discomfort"

— Joanne C. (3/5)

Permanent Hair Colour 7. 5 - Darkest Blonde

"This hair colour cost over double to what I usually pay. So I was expecting good results. The only good thing about it was it had a nice smell and my hair felt soft. It did not cover my greys, even after leaving it on for an additional 10 minutes. So disappointed."

— Katie B. (2/5)

Shampoo and conditioner

"I mixed up my order and the amazing staff sorted it out for me immediately. I was so impressed. I love the shampoo and conditioner. It is perfect for my hair. Thank you so much."

— Lorraine C. (5/5)

Spot on, trustworthy product!

"100% would recommend this hair dye to brunettes looking to stay brown and not wanting undertones of red. I used 5. 5 Brown permanent colour, it covered my greys and left my hair shiny. I’m new to dying hair and only had semi permanent before done in a salon, which was great but the price of that going forwards…argh! The step by step guide, protective barrier cream and removal wipes were brilliant. Very pleased with the results."

— Holly (5/5)

Best hair dye for me

"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend"

— Armine G. (5/5)

"Excellent hair sye for those with very long hair"

— Miss R. (5/5)

Love. . .

"I have been using Josh Wood permament hair colour for years. . . makes sense getting a subscription."

— Nicole V. (5/5)

Very good

"Best home colour kit I have tried. I only wish it was cruelty free!"

— Ekaterina B. (4/5)

My life saver

"I was recommended Josh Wood a few years ago now and have been hooked on the wonderful natural results the products I use give me, ever since. "Only a few days ago my cousin wow what colour are you using on your hair” one of many other compliments I get from friends. I use no7 Lightest Brown and sometimes put an Ice shade shot through as well. The beautiful tints and shades it produces on my once dark auburn hair look ore natural than any other product I had tried in the past. A life save for me as I may be 67 but am NOT ready for the grey look any time soon!"

— Susan M. (5/5)

Amazing!

"Love this product. Easy to apply, it doesn't slop everywhere in the bathroom when applying. Get loads of compliments after colouring on how shiny and healthy my hair looks."

— Sharon (5/5)

Q&A

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Title"}],"priceRangeV2":{"maxVariantPrice":{"amount":15,"currencyCode":"GBP"},"minVariantPrice":{"amount":15,"currencyCode":"GBP"}}},{"id":"73f87ea4-232c-56ed-91ce-84ed3890a26d","handle":"permanent-colour-5-0-dark-brown-1","title":"Permanent Hair Colour 5.0 - Dark Brown","tags":["dark hair","grey coverage","hairColour_5.0","hairConcern_ammoniaFree","hairConcern_greyHair","hairConcern_sensitiveScalp","klaviyo - category - Colour","klaviyo - shade - Dark","klaviyo - type - Permanent Colour","pc_5.0","winner","YGroup_permcolour"],"storefrontId":"gid://shopify/Product/4669253746768","metafields":[{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|smoky-brunette-gloss|copper-gold-gloss|caramel-gloss|miracle-system|miracle-mask\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669253746768/12849617797200/Award-v1599783812983.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669253746768/12849618616400/Ammonia-v1599783823687.svg?41x50\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669253746768/19224697602128/5.0-v1635756474652.png?450x450"},{"key":"selection_second_level_list","value":"miracle-system-5-0-caramel-miracle-mask:39407434661968|miracle-system-5-0-chestnut-brunette-miracle-mask:39357532405840|miracle-system-5-0-chocolate-miracle-mask:39572172079184|miracle-system-5-0-copper-gold-miracle-mask:39407423520848|miracle-system-5-0-icy-miracle-mask:39357547282512|miracle-system-5-0-smoky-brunette-miracle-mask:39357545021520|the-miracle-system-dark-brown:39397412143184|the-miracle-system-dark-brown:33217607401552|the-miracle-system-dark-brown:39578848952400|the-miracle-system-dark-brown:39397411586128|the-miracle-system-dark-brown:33217607303248|the-miracle-system-dark-brown:33217607368784|the-miracle-system-light-brown:39578849345616|miracle-system:39409059070032|miracle-system:39409059004496|miracle-system:39578775486544|miracle-system:39409059037264|miracle-system:39409058578512|miracle-system:39409059102800|the-miracle-system-and-miracle-mask-bundle:39712289194064|the-miracle-system-and-miracle-mask-bundle:39712289128528|the-miracle-system-and-miracle-mask-bundle:39712289390672|the-miracle-system-and-miracle-mask-bundle:39712289161296|the-miracle-system-and-miracle-mask-bundle:39712288407632|the-miracle-system-and-miracle-mask-bundle:39712289226832|the-miracle-system-starter:40826116243536|the-miracle-system-starter:40826116374608|the-miracle-system-starter:40826115883088|the-miracle-system-starter:40826116276304|the-miracle-system-expert:40829970415696|the-miracle-system-expert:40829970939984|the-miracle-system-expert:40829968973904|the-miracle-system-expert:40829970546768|the-miracle-system-ultimate-bundle-draft:40832234946640|the-miracle-system-ultimate-bundle-draft:40832235110480|the-miracle-system-ultimate-bundle-draft:40832234586192|the-miracle-system-ultimate-bundle-draft:40832234979408|the-miracle-system-ultimate-bundle-draft-copy:40834901999696|the-miracle-system-ultimate-bundle-draft-copy:40834902261840|the-miracle-system-ultimate-bundle-draft-copy:40834901278800|the-miracle-system-ultimate-bundle-draft-copy:40834902065232|permanent-hair-colour-shade-shot:53806020821377|permanent-hair-colour-shade-shot:53806020854145|permanent-hair-colour-shade-shot:53806020886913|permanent-hair-colour-shade-shot:53806020919681|the-miracle-system-and-miracle-mask-bundle:54279298449793|miracle-system:54279296024961|the-miracle-system-and-blending-brush:54483394593153|the-miracle-system-and-blending-brush:54483394265473|the-miracle-system-and-blending-brush:54483394756993|miracle-system:54999875977601|permanent-hair-colour-shade-shot:55015798735233|the-miracle-system-and-miracle-mask-bundle:55038301929857|the-miracle-system-starter:55038509777281|permanent-hair-colour-shade-shot:55038529012097|permanent-hair-colours-shade-shots-x2:55271687487873|permanent-hair-colours-shade-shots-x2:55271687586177|permanent-hair-colours-shade-shots-x2:55271686963585|permanent-hair-colours-shade-shots-x2:55271686930817|the-miracle-system-v4copy:55460161978753|the-miracle-system-v4copy:55460162077057|the-miracle-system-v4copy:55460161487233|the-miracle-system-v4copy:55460161814913|miracle-permanent-colour:55460161978753|miracle-permanent-colour:55460162077057|miracle-permanent-colour:55460161487233|miracle-permanent-colour:55460161814913"},{"key":"number_of_selection_levels","value":"0"},{"key":"filter_type","value":"Dark"},{"key":"upsell_result","value":"[\"miracle-kit-5-0-dark-brown\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1673010921"},{"key":"bottomline","value":"
4.7 star rating 504 Reviews
"},{"key":"bottomline_update_time","value":"1673010921"},{"key":"catalog_bottomline","value":"
4.7 star rating 504 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1673010921"},{"key":"1002","value":"
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"},{"key":"qa_bottomline_update_time","value":"1673010921"},{"key":"1000","value":"null"},{"key":"richsnippetshtml","value":"526 Reviews ( 4.7 )"},{"key":"reviews_count","value":"1247"},{"key":"reviews_average","value":"4.5"},{"key":"selection_third_level_list","value":"smoky-brunette-gloss|chocolate-gloss|chestnut-brunette-gloss|icy-blonde-gloss"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4669253746768/-1720565450170/5.0-BEFORE--AFTER-v1721731975150.webp?601x815\"]"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-5.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790861152,\"key\":\"4669253746768/1727790861152/X1-5.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669253746768\",\"handle\":\"1727790861152\",\"src\":\"https://cdn.accentuate.io/4669253746768/1727790861152/X1-5.0-MULTIBUY-IMAGE.jpg?v=1727790861152\",\"original_src\":\"https://original.accentuate.io/4669253746768/1727790861152/X1-5.0-MULTIBUY-IMAGE.jpg?v=1727790861152\",\"cloudinary_src\":\"https://cld.accentuate.io/4669253746768/1727790861152/X1-5.0-MULTIBUY-IMAGE.jpg?v=1727790861152&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-5.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790872927,\"key\":\"4669253746768/1727790872927/X2-5.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669253746768\",\"handle\":\"1727790872927\",\"src\":\"https://cdn.accentuate.io/4669253746768/1727790872927/X2-5.0-MULTIBUY-IMAGE.jpg?v=1727790872927\",\"original_src\":\"https://original.accentuate.io/4669253746768/1727790872927/X2-5.0-MULTIBUY-IMAGE.jpg?v=1727790872927\",\"cloudinary_src\":\"https://cld.accentuate.io/4669253746768/1727790872927/X2-5.0-MULTIBUY-IMAGE.jpg?v=1727790872927&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-5.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790911463,\"key\":\"4669253746768/1727790911463/X3-5.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669253746768\",\"handle\":\"1727790911463\",\"src\":\"https://cdn.accentuate.io/4669253746768/1727790911463/X3-5.0-MULTIBUY-IMAGE.jpg?v=1727790911463\",\"original_src\":\"https://original.accentuate.io/4669253746768/1727790911463/X3-5.0-MULTIBUY-IMAGE.jpg?v=1727790911463\",\"cloudinary_src\":\"https://cld.accentuate.io/4669253746768/1727790911463/X3-5.0-MULTIBUY-IMAGE.jpg?v=1727790911463&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"text_save_three","value":"Save 10%"},{"key":"text_save_two","value":"Save 5%"},{"key":"color_save","value":"#d67090"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-5-0-dark-brown"},{"key":"bundle_x2","value":"bundle-x2-permanent-hair-colour-5-0-dark-brown"},{"key":"rating_count","value":"1247"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"custom_canonical_url","value":"https://joshwoodcolour.com/products/permanent-colour-5-0-dark-brown-shade-shot"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513728692304,\"productDescription\":\"Say goodbye to greys and hello to award-winning dark brown hair colour that is kind to hair.\",\"route\":\"/products/permanent-colour-5-0-dark-brown-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":4513728692304,\"productDescription\":\"Say goodbye to greys and hello to award-winning dark brown hair colour that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients and vegan formula for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised, unique hair colour results.\",\"route\":\"/products/permanent-colour-5-0-dark-brown-shade-shot\",\"productType\":\"OneVariantSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"chestnut-brunette-gloss|smoky-brunette-gloss|the-miracle-system-and-miracle-mask-bundle|miracle-system\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669251256400/12849617797200/Award-v1599783712780.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669251256400/12849618616400/Ammonia-v1599783725091.svg?41x50\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669251256400/19224697602128/4.0-v1635756142739.png?450x450"},{"key":"filter_type","value":"Dark"},{"key":"number_of_selection_levels","value":"0"},{"key":"selection_second_level_list","value":"miracle-system-4-0-chocolate-miracle-mask:39572171784272|miracle-system-4-0-smoky-brunette-miracle-mask:39357544267856|the-miracle-system-dark-brown:33217607270480|miracle-system:39409058611280|the-miracle-system-dark-brown:39578849083472|the-miracle-system-dark-brown:33217607336016|the-miracle-system-light-brown:39578849214544|miracle-system:39409059135568|the-miracle-system-and-miracle-mask-bundle:39712289259600|the-miracle-system-starter:40826116309072|the-miracle-system-expert:40829969104976|the-miracle-system-expert:40829970808912|the-miracle-system-expert:40829970677840|permanent-hair-colour-shade-shot:53806020755841|the-miracle-system-and-miracle-mask-bundle:54279298417025|miracle-system:54279295992193|the-miracle-system-copy-blending:54483394724225|the-miracle-system-copy-blending:54483394625921|permanent-hair-colour-shade-shot:55015798702465|permanent-hair-colours-shade-shots-x2:55271687455105|permanent-hair-colours-shade-shots-x2:55271686898049|the-miracle-system-v4copy:55460161945985|the-miracle-system-v4copy:55460161847681|miracle-permanent-colour:55460161945985|miracle-permanent-colour:55460161847681"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-kit-4-0-darkest-brown\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988952"},{"key":"bottomline","value":"
4.7 star rating 369 Reviews
"},{"key":"bottomline_update_time","value":"1672988952"},{"key":"catalog_bottomline","value":"
4.7 star rating 369 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1672988952"},{"key":"qa_bottomline","value":"
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"},{"key":"qa_bottomline_update_time","value":"1672988952"},{"key":"1000","value":"null"},{"key":"richsnippetshtml","value":"377 Reviews ( 4.7 )"},{"key":"reviews_count","value":"1247"},{"key":"reviews_average","value":"4.5"},{"key":"selection_third_level_list","value":"smoky-brunette-gloss|chocolate-gloss|chestnut-brunette-gloss|icy-blonde-gloss"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4669251256400/-1720565450170/4.0-BEFORE--AFTER-v1721731923240.webp?601x815\"]"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-4.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790809998,\"key\":\"4669251256400/1727790809998/X1-4.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669251256400\",\"handle\":\"1727790809998\",\"src\":\"https://cdn.accentuate.io/4669251256400/1727790809998/X1-4.0-MULTIBUY-IMAGE.jpg?v=1727790809998\",\"original_src\":\"https://original.accentuate.io/4669251256400/1727790809998/X1-4.0-MULTIBUY-IMAGE.jpg?v=1727790809998\",\"cloudinary_src\":\"https://cld.accentuate.io/4669251256400/1727790809998/X1-4.0-MULTIBUY-IMAGE.jpg?v=1727790809998&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-4.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790818112,\"key\":\"4669251256400/1727790818112/X2-4.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669251256400\",\"handle\":\"1727790818112\",\"src\":\"https://cdn.accentuate.io/4669251256400/1727790818112/X2-4.0-MULTIBUY-IMAGE.jpg?v=1727790818113\",\"original_src\":\"https://original.accentuate.io/4669251256400/1727790818112/X2-4.0-MULTIBUY-IMAGE.jpg?v=1727790818113\",\"cloudinary_src\":\"https://cld.accentuate.io/4669251256400/1727790818112/X2-4.0-MULTIBUY-IMAGE.jpg?v=1727790818113&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-4.0-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727790824810,\"key\":\"4669251256400/1727790824810/X3-4.0-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669251256400\",\"handle\":\"1727790824810\",\"src\":\"https://cdn.accentuate.io/4669251256400/1727790824810/X3-4.0-MULTIBUY-IMAGE.jpg?v=1727790824810\",\"original_src\":\"https://original.accentuate.io/4669251256400/1727790824810/X3-4.0-MULTIBUY-IMAGE.jpg?v=1727790824810\",\"cloudinary_src\":\"https://cld.accentuate.io/4669251256400/1727790824810/X3-4.0-MULTIBUY-IMAGE.jpg?v=1727790824810&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"color_save","value":"#d67090"},{"key":"text_save_two","value":"Save 5%"},{"key":"text_save_three","value":"Save 10%"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-4-0-darkest-brown"},{"key":"bundle_x2","value":"bundle-x2-permanent-hair-colour-4-0-darkest-brown"},{"key":"rating_count","value":"1247"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4513728102480,\"productDescription\":\"A semi-permanent hair colour treatment mask that deeply conditions as it colours, adding warm chestnut chestnut brown hair tones for the ultimate rich, glossy finish. Chestnut Brunette Gloss is designed to be used between salon appointments or at home hair colour sessions\",\"route\":\"/products/chestnut-brunette-gloss\",\"productType\":\"NormalProduct\"}]"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513728594000,\"productDescription\":\"Pair with Chestnut Brunette Shade Shot toner for added warmth, or Smoky Brunette Shade Shot Toner for a dark finish without a hint of red or orange.\",\"route\":\"/products/permanent-colour-4-0-darkest-brown-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"use_update_standard_pdp","value":"true"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"include_upsell","value":"true"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":1241,\"averageScore\":4.5326347,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":1241},\"bottomline\":{\"totalReview\":1241,\"averageScore\":4.5326347,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":38,\"2\":36,\"3\":95,\"4\":130,\"5\":942},\"customFieldsBottomline\":{}},\"products\":[{\"id\":177197161,\"domainKey\":\"4669251256400\",\"name\":\"Permanent Hair Colour 4.0 - Darkest Brown\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/8jueBBMx\",\"facebook\":\"https://yotpo.com/go/gpIJHOa3\",\"twitter\":\"https://yotpo.com/go/p1zHnZjq\",\"googleOauth2\":\"https://yotpo.com/go/tGdEMLHC\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/u89ThdRh\",\"testimonialsProductLink\":\"https://yotpo.com/go/6thCAaeK\",\"productLink\":\"https://yotpo.com/go/21ZXP2qT\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181050256/124965579/square.jpg?1765465775\"}],\"reviews\":[{\"id\":724739010,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend\",\"title\":\"Best hair dye for me\",\"createdAt\":\"2025-07-04T12:33:57\",\"verifiedBuyer\":true,\"sentiment\":0.98762846,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"hair\":{\"name\":\"hair\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717721703,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/square.jpg?1751632474\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/original.jpg?1751632474\",\"imageWidth\":776,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":425952235,\"score\":5,\"votesUp\":2,\"votesDown\":0,\"content\":\"I always use this hair colour ever since Josh Wood launched this amazing range. It leaves my hair so silky soft with all my greys covered. It’s easy to apply and makes such a difference! The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me. It lasts well too and having such a sensitive scalp, this is the only brand that agrees with me. \\nThe mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!) \\nI recommend it to everyone. Even my hairdresser asked what hair colour I use as he loves the colour!\",\"title\":\"The Perfect Hair Colour\",\"createdAt\":\"2022-12-17T08:56:04\",\"verifiedBuyer\":true,\"sentiment\":0.99000794,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"},\"hints\":{\"name\":\"hints\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"scalp\":{\"name\":\"scalp\",\"sentence\":\"It lasts well too and having such a sensitive scalp, this is the only brand that agrees with me.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I always use this hair colour ever since Josh Wood launched this amazing range.\"},\"wood\":{\"name\":\"wood\",\"sentence\":\"I always use this hair colour ever since Josh Wood launched this amazing range.\"},\"brown\":{\"name\":\"brown\",\"sentence\":\"The colour is perfect, with no hints of red, just a natural dark brown which is perfect for me.\"},\"smell\":{\"name\":\"smell\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"},\"consistency\":{\"name\":\"consistency\",\"sentence\":\"The mixture is the perfect consistency, not too runny and after just half an hour I have the perfect hair again (which also smells lovely too!)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":373139797,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/425952235/373139797/square.jpg?1671267387\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/425952235/373139797/original.jpg?1671267387\",\"imageWidth\":615,\"imageHeight\":1080}],\"user\":{\"userId\":9303335,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Claire S.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/sncNOr17\",\"productName\":\"Permanent Hair Colour 5.0 - Dark Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181049236/124964691/square.jpg?1765467030\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":406697360,\"score\":5,\"votesUp\":19,\"votesDown\":0,\"content\":\"At 68 years I always thought I should avoid permanent hair colour as I didn’t want my hair being a solid all over shade. This product is a game changer for me and I love the results. I use the barrier cream to protect my grey wings at my temples and dye the rest of my salt and pepper brown hair. I start at the roots for 15 minutes then finish the rest of my hair for the remaining 15. The result looks natural even in the sun and even better the colour does not go brassy which was a problem I found with other dyes. \\nIt’s easy to use and I can trust the quality for a great result every time. \\nI have been using it for over two years now.\",\"title\":\"It really is the colour on the box!\",\"createdAt\":\"2022-10-01T07:55:15\",\"verifiedBuyer\":true,\"sentiment\":0.98356575,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"At 68 years I always thought I should avoid permanent hair colour as I didn’t want my hair being a solid all over shade.\"},\"results\":{\"name\":\"results\",\"sentence\":\"It’s easy to use and I can trust the quality for a great result every time.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":348788756,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/406697360/348788756/square.jpg?1664611023\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/406697360/348788756/original.jpg?1664611023\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":4618768,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Mrs B.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/fqHMxQwE\",\"productName\":\"Permanent Hair Colour 7.0 - Lightest Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180985027/249323521/square.jpg?1765467174\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":306967033,\"score\":5,\"votesUp\":14,\"votesDown\":0,\"content\":\"My hair colour is often admired and I am asked what I use. My husband of 74 yo colours it for me using shade 9.0 and the Josh Wood bowl and brush. I also use the ice shade shot and the gloss for blondes. I am cool skin toned. I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\",\"title\":\"My hair colour is often\",\"createdAt\":\"2021-10-30T11:52:56\",\"verifiedBuyer\":true,\"sentiment\":0.95000243,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"My hair colour is often admired and I am asked what I use.\"},\"results\":{\"name\":\"results\",\"sentence\":\"I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":207791627,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/square.jpg?1635594956\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/original.jpg?1635594956\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":20347452,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Jacqueline M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/61oShFLN\",\"productName\":\"Permanent Hair Colour 9.0 - Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181028921/240495904/square.jpg?1765467153\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":252885977,\"score\":5,\"votesUp\":17,\"votesDown\":2,\"content\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable. My friends admire the colour and always gives good cover of my very grey hair. I have been using it for over a year and wouldn’t change brand. It’s more expensive than the High St brands but very worth it .\",\"title\":\"Very happily blonde\",\"createdAt\":\"2021-05-07T16:52:42\",\"verifiedBuyer\":true,\"sentiment\":0.9868617,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"coverage\":{\"name\":\"coverage\",\"sentence\":\"My friends admire the colour and always gives good cover of my very grey hair.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"blonde\":{\"name\":\"blonde\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"brand\":{\"name\":\"brand\",\"sentence\":\"I have been using it for over a year and wouldn’t change brand.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":173586840,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/square.jpg?1620406632\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/original.jpg?1620406632\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":38633977,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Maggie G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/wHLQT6ms\",\"productName\":\"Permanent Hair Colour 8.0 - Dark Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180981924/277760847/square.jpg?1765467189\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":38,\"2\":36,\"3\":95,\"4\":130,\"5\":942}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"177197161\",\"externalId\":\"4669251256400\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Product Quality\",\"topic\":\"quality\",\"summary\":\"It was reported by customers that the product has good quality, with many praising its durability and longevity.\",\"coverage\":\"7\",\"avgSentiment\":0.9534819},{\"displayTopic\":\"Product Smell\",\"topic\":\"smell\",\"summary\":\"Customers expressed satisfaction with the smell of the product, describing it as great, lovely, and divine.\",\"coverage\":\"7\",\"avgSentiment\":0.84870905},{\"displayTopic\":\"Hair Color\",\"topic\":\"colour\",\"summary\":\"Many customers brought up the fact that the Josh Wood 5.5 Medium Brown is a lovely color.\",\"coverage\":\"54\",\"avgSentiment\":0.86171395},{\"displayTopic\":\"Product Results\",\"topic\":\"results\",\"summary\":\"It was noted by customers that the results were amazing, great, brilliant, and very pleased.\",\"coverage\":\"11\",\"avgSentiment\":0.9259362},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was observed by customers that the product left their hair feeling soft, shiny, and healthy.\",\"coverage\":\"7\",\"avgSentiment\":0.9134093}],\"summaryHighlights\":[{\"reviewId\":470776129,\"reviewerName\":\"Julie H.\",\"highlight\":\"Great colour, covers grey hair well, nice smell, no allergic reaction and big bonus of being cruelty free.\"},{\"reviewId\":190143940,\"reviewerName\":\"Frances W.\",\"highlight\":\"My hair feels good, looks good and the colour lasts well.\"},{\"reviewId\":230966449,\"reviewerName\":\"Emma\",\"highlight\":\"I love it my hair feels amazing and the colour is so natural looking would definitely use again\"}],\"paragraphSummary\":\"This permanent hair color offers a vegan, ammonia-free formula that provides a shiny, well-conditioned finish. Customers appreciate its ability to cover greys naturally and its soft, healthy hair feel. The product is praised for its great smell and impressive results, though some noted it may not cover greys completely.\",\"countries\":[{\"code\":\"GG\",\"label\":\"🇬🇬 Guernsey\",\"count\":2},{\"code\":\"AU\",\"label\":\"🇦🇺 Australia\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":1172},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":3},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":9},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":3},{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\",\"count\":1},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":7},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":2}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5326347 / 5 from 1241 reviews.

AI Generated Review Summary

This permanent hair color offers a vegan, ammonia-free formula that provides a shiny, well-conditioned finish. Customers appreciate its ability to cover greys naturally and its soft, healthy hair feel. The product is praised for its great smell and impressive results, though some noted it may not cover greys completely.

Summary topics

Review topics: [].

Review highlights

Reviews

Coverage good

"Unfortunately despite it being PPD free I was allergic to it, requiring anti histamines and multiple hair washing to alleviate my scalp discomfort"

— Joanne C. (3/5)

Permanent Hair Colour 7. 5 - Darkest Blonde

"This hair colour cost over double to what I usually pay. So I was expecting good results. The only good thing about it was it had a nice smell and my hair felt soft. It did not cover my greys, even after leaving it on for an additional 10 minutes. So disappointed."

— Katie B. (2/5)

Shampoo and conditioner

"I mixed up my order and the amazing staff sorted it out for me immediately. I was so impressed. I love the shampoo and conditioner. It is perfect for my hair. Thank you so much."

— Lorraine C. (5/5)

Spot on, trustworthy product!

"100% would recommend this hair dye to brunettes looking to stay brown and not wanting undertones of red. I used 5. 5 Brown permanent colour, it covered my greys and left my hair shiny. I’m new to dying hair and only had semi permanent before done in a salon, which was great but the price of that going forwards…argh! The step by step guide, protective barrier cream and removal wipes were brilliant. Very pleased with the results."

— Holly (5/5)

Best hair dye for me

"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend"

— Armine G. (5/5)

"Excellent hair sye for those with very long hair"

— Miss R. (5/5)

Love. . .

"I have been using Josh Wood permament hair colour for years. . . makes sense getting a subscription."

— Nicole V. (5/5)

Very good

"Best home colour kit I have tried. I only wish it was cruelty free!"

— Ekaterina B. (4/5)

My life saver

"I was recommended Josh Wood a few years ago now and have been hooked on the wonderful natural results the products I use give me, ever since. "Only a few days ago my cousin wow what colour are you using on your hair” one of many other compliments I get from friends. I use no7 Lightest Brown and sometimes put an Ice shade shot through as well. The beautiful tints and shades it produces on my once dark auburn hair look ore natural than any other product I had tried in the past. A life save for me as I may be 67 but am NOT ready for the grey look any time soon!"

— Susan M. (5/5)

Amazing!

"Love this product. Easy to apply, it doesn't slop everywhere in the bathroom when applying. Get loads of compliments after colouring on how shiny and healthy my hair looks."

— Sharon (5/5)

Q&A

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minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, m-AMINOPHENOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"black-onyx-gloss|miracle-care-set-for-dry-damanged-hair|miracle-set-for-fine-fragile-hair\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513728299088/12849617797200/Award-v1599783642746.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513728299088/12849618616400/Ammonia-v1599783648207.svg?41x50\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4513728299088/19224697602128/3.0-v1635756093673.png?450x450"},{"key":"selection_second_level_list","value":"the-miracle-system-dark-brown:39397413978192|miracle-system-3-0-black-onyx-miracle-mask:39407417557072|miracle-system:40576113803344|the-miracle-system-and-miracle-mask-bundle:40635511472208|the-miracle-system-starter:40826116440144|the-miracle-system-expert:40829297164368|the-miracle-system-ultimate-bundle-draft:40832235176016|the-miracle-system-ultimate-bundle-draft-copy:40834861858896|the-miracle-system-v4copy:55460161913217|miracle-permanent-colour:55460161913217"},{"key":"number_of_selection_levels","value":"0"},{"key":"filter_type","value":"Dark"},{"key":"upsell_result","value":"[\"miracle-kit-3-0-natural-black-miracle-mask\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988991"},{"key":"bottomline","value":"
4.7 star rating 155 Reviews
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4.7 star rating 155 Reviews
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Ask a question
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The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":6670703689808,\"productDescription\":\"The Josh Wood Permanent Hair Colour gives 100% grey coverage with a natural-looking, premium finish. Free from ammonia and formulated with natural, vegan and cruelty-free ingredients, it’s never been easier to find gentle, effective, salon-quality hair dye at home.\",\"route\":\"/products/miracle-kit-3-0-natural-black-mask\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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Definitely recommend\",\"title\":\"Best hair dye for me\",\"createdAt\":\"2025-07-04T12:33:57\",\"verifiedBuyer\":true,\"sentiment\":0.98762846,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"hair\":{\"name\":\"hair\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"},\"range\":{\"name\":\"range\",\"sentence\":\"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717721703,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/square.jpg?1751632474\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739010/717721703/original.jpg?1751632474\",\"imageWidth\":776,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/21ZXP2qT\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181050256/124965579/square.jpg?1765465775\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":425952235,\"score\":5,\"votesUp\":2,\"votesDown\":0,\"content\":\"I always use this hair colour ever since Josh Wood launched this amazing range. 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This product is a game changer for me and I love the results. I use the barrier cream to protect my grey wings at my temples and dye the rest of my salt and pepper brown hair. I start at the roots for 15 minutes then finish the rest of my hair for the remaining 15. 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My husband of 74 yo colours it for me using shade 9.0 and the Josh Wood bowl and brush. I also use the ice shade shot and the gloss for blondes. I am cool skin toned. I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\",\"title\":\"My hair colour is often\",\"createdAt\":\"2021-10-30T11:52:56\",\"verifiedBuyer\":true,\"sentiment\":0.95000243,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"My hair colour is often admired and I am asked what I use.\"},\"results\":{\"name\":\"results\",\"sentence\":\"I was helped by the top stylist Gillian at Josh Wood and I am very pleased with the result.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":207791627,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/square.jpg?1635594956\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/306967033/207791627/original.jpg?1635594956\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":20347452,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Jacqueline M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/61oShFLN\",\"productName\":\"Permanent Hair Colour 9.0 - Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/181028921/240495904/square.jpg?1765467153\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":252885977,\"score\":5,\"votesUp\":17,\"votesDown\":2,\"content\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable. My friends admire the colour and always gives good cover of my very grey hair. I have been using it for over a year and wouldn’t change brand. It’s more expensive than the High St brands but very worth it .\",\"title\":\"Very happily blonde\",\"createdAt\":\"2021-05-07T16:52:42\",\"verifiedBuyer\":true,\"sentiment\":0.9868617,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"coverage\":{\"name\":\"coverage\",\"sentence\":\"My friends admire the colour and always gives good cover of my very grey hair.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"blonde\":{\"name\":\"blonde\",\"sentence\":\"Really love this blond it’s a lovely natural colour leaves my hair soft and manageable.\"},\"brand\":{\"name\":\"brand\",\"sentence\":\"I have been using it for over a year and wouldn’t change brand.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":173586840,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/square.jpg?1620406632\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/252885977/173586840/original.jpg?1620406632\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":38633977,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Maggie G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/wHLQT6ms\",\"productName\":\"Permanent Hair Colour 8.0 - Dark Blonde\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/180981924/277760847/square.jpg?1765467189\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":38,\"2\":36,\"3\":95,\"4\":130,\"5\":941}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962181\",\"externalId\":\"4513728299088\",\"topics\":[],\"customQuestions\":[],\"summaryTopics\":[{\"displayTopic\":\"Colour Accuracy\",\"topic\":\"colour\",\"summary\":\"Many customers stated that they were very impressed with the colour and found it to be true to the description.\",\"coverage\":\"54\",\"avgSentiment\":0.86171395},{\"displayTopic\":\"Product Scent\",\"topic\":\"smell\",\"summary\":\"Customers expressed appreciation for the pleasant smell of the product, which was mentioned in multiple reviews.\",\"coverage\":\"7\",\"avgSentiment\":0.84870905},{\"displayTopic\":\"Hair Dye Results\",\"topic\":\"results\",\"summary\":\"It was reported by customers that they are very pleased with the results achieved with Josh Wood hair dye.\",\"coverage\":\"11\",\"avgSentiment\":0.9259362},{\"displayTopic\":\"Shade Naturalness\",\"topic\":\"shade\",\"summary\":\"It was highlighted by customers that the shade of the product is lovely, natural, and easy to apply.\",\"coverage\":\"5\",\"avgSentiment\":0.73795134},{\"displayTopic\":\"Hair Appearance\",\"topic\":\"looks\",\"summary\":\"It was highlighted by customers that the product looks very natural and leaves hair feeling and looking vibrant.\",\"coverage\":\"8\",\"avgSentiment\":0.86050385}],\"summaryHighlights\":[{\"reviewId\":470776129,\"reviewerName\":\"Julie H.\",\"highlight\":\"Great colour, covers grey hair well, nice smell, no allergic reaction and big bonus of being cruelty free.\"},{\"reviewId\":190143940,\"reviewerName\":\"Frances W.\",\"highlight\":\"My hair feels good, looks good and the colour lasts well.\"},{\"reviewId\":230966449,\"reviewerName\":\"Emma\",\"highlight\":\"I love it my hair feels amazing and the colour is so natural looking would definitely use again\"}],\"paragraphSummary\":\"Josh Wood's Permanent Colour 3.0 - Natural Black offers a natural-looking finish with 100% grey coverage. Customers appreciate the pleasant smell, soft and shiny hair feel, and vibrant look. The product provides excellent coverage and quality, though some noted it didn't fully cover greys.\",\"countries\":[{\"code\":\"GG\",\"label\":\"🇬🇬 Guernsey\",\"count\":2},{\"code\":\"AU\",\"label\":\"🇦🇺 Australia\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":1171},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":3},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":9},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":3},{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\",\"count\":1},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":7},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":2}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.532258 / 5 from 1240 reviews.

AI Generated Review Summary

Josh Wood's Permanent Colour 3.0 - Natural Black offers a natural-looking finish with 100% grey coverage. Customers appreciate the pleasant smell, soft and shiny hair feel, and vibrant look. The product provides excellent coverage and quality, though some noted it didn't fully cover greys.

Summary topics

Review topics: [].

Review highlights

Reviews

Coverage good

"Unfortunately despite it being PPD free I was allergic to it, requiring anti histamines and multiple hair washing to alleviate my scalp discomfort"

— Joanne C. (3/5)

Permanent Hair Colour 7. 5 - Darkest Blonde

"This hair colour cost over double to what I usually pay. So I was expecting good results. The only good thing about it was it had a nice smell and my hair felt soft. It did not cover my greys, even after leaving it on for an additional 10 minutes. So disappointed."

— Katie B. (2/5)

Shampoo and conditioner

"I mixed up my order and the amazing staff sorted it out for me immediately. I was so impressed. I love the shampoo and conditioner. It is perfect for my hair. Thank you so much."

— Lorraine C. (5/5)

Spot on, trustworthy product!

"100% would recommend this hair dye to brunettes looking to stay brown and not wanting undertones of red. I used 5. 5 Brown permanent colour, it covered my greys and left my hair shiny. I’m new to dying hair and only had semi permanent before done in a salon, which was great but the price of that going forwards…argh! The step by step guide, protective barrier cream and removal wipes were brilliant. Very pleased with the results."

— Holly (5/5)

Best hair dye for me

"I wanted to try something ammonium-free and with a great shade range, this one worked for me as the color is exactly as I wanted, and it didn’t dry my hair thanks to the conditioner. Definitely recommend"

— Armine G. (5/5)

"Excellent hair sye for those with very long hair"

— Miss R. (5/5)

Love. . .

"I have been using Josh Wood permament hair colour for years. . . makes sense getting a subscription."

— Nicole V. (5/5)

Very good

"Best home colour kit I have tried. I only wish it was cruelty free!"

— Ekaterina B. (4/5)

My life saver

"I was recommended Josh Wood a few years ago now and have been hooked on the wonderful natural results the products I use give me, ever since. "Only a few days ago my cousin wow what colour are you using on your hair” one of many other compliments I get from friends. I use no7 Lightest Brown and sometimes put an Ice shade shot through as well. The beautiful tints and shades it produces on my once dark auburn hair look ore natural than any other product I had tried in the past. A life save for me as I may be 67 but am NOT ready for the grey look any time soon!"

— Susan M. (5/5)

Amazing!

"Love this product. Easy to apply, it doesn't slop everywhere in the bathroom when applying. Get loads of compliments after colouring on how shiny and healthy my hair looks."

— Sharon (5/5)

Q&A

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INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss|copper-gold-gloss|miracle-system\"]"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4669259776080/12849617797200/Award-v1599784079962.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4669259776080/12849618616400/Ammonia-v1599784092766.svg?41x50\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"selection_product_image","value":"https://cdn.accentuate.io/4669259776080/19224697602128/7.5-v1635775625423.png?450x450"},{"key":"number_of_selection_levels","value":"0"},{"key":"selection_second_level_list","value":"miracle-system-7-5-champagne-miracle-mask:39357522214992|miracle-system-7-5-copper-gold-miracle-mask:39407428993104|miracle-system-7-5-icy-miracle-mask:39357520609360|miracle-system:39409058775120|miracle-system:39409059463248|miracle-system:39409058414672|the-miracle-system-blonde:33217626505296|the-miracle-system-blonde:39397418926160|the-miracle-system-blonde:33217626406992|the-miracle-system-and-miracle-mask-bundle:39712288243792|the-miracle-system-and-miracle-mask-bundle:39712288604240|the-miracle-system-and-miracle-mask-bundle:39712288637008|the-miracle-system-starter:40826115719248|the-miracle-system-starter:40826116014160|the-miracle-system-expert:40829968416848|the-miracle-system-expert:40829969596496|the-miracle-system-ultimate-bundle-draft:40832234422352|the-miracle-system-ultimate-bundle-draft:40832234717264|the-miracle-system-ultimate-bundle-draft-copy:40834900983888|the-miracle-system-ultimate-bundle-draft-copy:40834901573712|permanent-hair-colour-shade-shot:53806021280129|permanent-hair-colour-shade-shot:53806021312897|the-miracle-system-and-blending-brush:54483394167169|the-miracle-system-and-blending-brush:54483394363777|miracle-system:54999876141441|the-miracle-system-and-miracle-mask-bundle:55038470848897|the-miracle-system-starter:55038509941121|permanent-hair-colour-shade-shot:55038529175937|permanent-hair-colours-shade-shots-x2:55271687258497|permanent-hair-colours-shade-shots-x2:55271687750017|permanent-hair-colours-shade-shots-x2:55271687291265|the-miracle-system-v4copy:55460161388929|the-miracle-system-v4copy:55460162240897|the-miracle-system-v4copy:55460161585537|miracle-permanent-colour:55460161388929|miracle-permanent-colour:55460162240897|miracle-permanent-colour:55460161585537"},{"key":"filter_type","value":"Light"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-kit-7-5-darkest-blonde\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988974"},{"key":"bottomline","value":"
4.6 star rating 666 Reviews
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4.6 star rating 666 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672988974"},{"key":"richsnippetshtml","value":"683 Reviews ( 4.6 )"},{"key":"reviews_count","value":"1247"},{"key":"reviews_average","value":"4.5"},{"key":"selection_third_level_list","value":"copper-gold-gloss|icy-blonde-gloss|champagne-blonde-gloss"},{"key":"unit_one_image","value":"[{\"filename\":\"X1-7.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791598229,\"key\":\"4669259776080/1727791598229/X1-7.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669259776080\",\"handle\":\"1727791598229\",\"src\":\"https://cdn.accentuate.io/4669259776080/1727791598229/X1-7.5-MULTIBUY-IMAGE.jpg?v=1727791598230\",\"original_src\":\"https://original.accentuate.io/4669259776080/1727791598229/X1-7.5-MULTIBUY-IMAGE.jpg?v=1727791598230\",\"cloudinary_src\":\"https://cld.accentuate.io/4669259776080/1727791598229/X1-7.5-MULTIBUY-IMAGE.jpg?v=1727791598230&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_two_image","value":"[{\"filename\":\"X2-7.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791607076,\"key\":\"4669259776080/1727791607076/X2-7.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669259776080\",\"handle\":\"1727791607076\",\"src\":\"https://cdn.accentuate.io/4669259776080/1727791607076/X2-7.5-MULTIBUY-IMAGE.jpg?v=1727791607077\",\"original_src\":\"https://original.accentuate.io/4669259776080/1727791607076/X2-7.5-MULTIBUY-IMAGE.jpg?v=1727791607077\",\"cloudinary_src\":\"https://cld.accentuate.io/4669259776080/1727791607076/X2-7.5-MULTIBUY-IMAGE.jpg?v=1727791607077&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"unit_three_image","value":"[{\"filename\":\"X3-7.5-MULTIBUY-IMAGE.jpg\",\"mime_type\":\"image/jpeg\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1727791614575,\"key\":\"4669259776080/1727791614575/X3-7.5-MULTIBUY-IMAGE.jpg\",\"scope\":\"4669259776080\",\"handle\":\"1727791614575\",\"src\":\"https://cdn.accentuate.io/4669259776080/1727791614575/X3-7.5-MULTIBUY-IMAGE.jpg?v=1727791614575\",\"original_src\":\"https://original.accentuate.io/4669259776080/1727791614575/X3-7.5-MULTIBUY-IMAGE.jpg?v=1727791614575\",\"cloudinary_src\":\"https://cld.accentuate.io/4669259776080/1727791614575/X3-7.5-MULTIBUY-IMAGE.jpg?v=1727791614575&options=\",\"width\":100,\"height\":108,\"aspect_ratio\":0.9259259259259259}]"},{"key":"text_save_two","value":"Save 10%"},{"key":"text_save_three","value":"Save 10%"},{"key":"color_save","value":"#d67090"},{"key":"bundle_x2","value":"permanent-hair-colour-7-5-darkest-blonde-x2"},{"key":"bundle_x3","value":"bundle-x3-permanent-hair-colour-7-5-darkest-blonde"},{"key":"rating_count","value":"1247"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.5\"}"},{"key":"custom_canonical_url","value":"https://joshwoodcolour.com/products/permanent-colour-7-0-lightest-brown"},{"key":"product_upsell_info","value":"{\"productCategory\":\"Tone\",\"productId\":4513726365776,\"productDescription\":\"Say goodbye to greys and hello to award-winning darkest blonde permanent hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-7-5-darkest-blonde-shade-shot\",\"productType\":\"OneVariantSelect\"}"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"}]"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":4513726365776,\"productDescription\":\"Say goodbye to greys and hello to award-winning darkest blonde permanent hair dye that is kind to hair.\",\"route\":\"/products/permanent-colour-7-5-darkest-blonde-shade-shot\",\"productType\":\"OneVariantSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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Permanent","options":[{"name":"Bundle","values":["Icy Blonde","Champagne Blonde","Icy Blonde + Miracle Shot","Champagne Blonde + Miracle Shot","Copper Gold"],"shopifyId":"gid://shopify/ProductOption/5886363500624"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"icy-blonde-gloss|caramel-gloss|copper-gold-gloss|chestnut-brunette-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988960"},{"key":"bottomline","value":"
4.8 star rating 265 Reviews
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4.8 star rating 265 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672988960"},{"key":"rating_color","value":"#d9d2e9"},{"key":"richsnippetshtml","value":"276 Reviews ( 4.8 )"},{"key":"reviews_count","value":"3493"},{"key":"reviews_average","value":"4.6"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513726070864/12849618616400/Ammonia-v1708078382598.svg?41x50\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513726070864/12849617797200/Award-v1708078406060.svg?38x42\"]"},{"key":"box_3_icon","value":"[\"https://cdn.accentuate.io/4513726070864/12849618649168/Find-Shade-v1708078439797.svg?51x50\"]"},{"key":"box_3_title","value":"[\"Find your shade\"]"},{"key":"box_3_link_text","value":"[\"Find your shade\"]"},{"key":"box_3_description","value":"[\"Not sure on your shade match? Try our free consultation tools\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_3_link_url","value":"[\"https://joshwoodcolour.com/pages/consultation\"]"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4513726070864/-1720565450170/6.5-v1721746663248.png?1150x1560\"]"},{"key":"rating_count","value":"3493"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"use_update_standard_pdp","value":"true"},{"key":"benefits_product","value":"Revive colour|Deep condtion|Enhance shine"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4805254807632,\"productDescription\":\"Switch up your hair colour with our Caramel Gloss, a deeply conditioning semi-permanent Caramel hair colour treatment mask. Designed to be used between salon appointments or at-home hair colour sessions.\",\"route\":\"/products/caramel-gloss\",\"productType\":\"NormalProduct\"}]"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":3472,\"averageScore\":4.5708528,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":3472},\"bottomline\":{\"totalReview\":3472,\"averageScore\":4.5708528,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2634},\"customFieldsBottomline\":{}},\"products\":[{\"id\":172962227,\"domainKey\":\"4513726070864\",\"name\":\"Permanent Hair Colour 6.5 - Lighter Brown + Shade Shot\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/bQz8lJye\",\"facebook\":\"https://yotpo.com/go/4q1Qu3Q7\",\"twitter\":\"https://yotpo.com/go/i3HH2iYk\",\"googleOauth2\":\"https://yotpo.com/go/jnveQK0u\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/klWyOZmf\",\"testimonialsProductLink\":\"https://yotpo.com/go/pEInEB2c\",\"productLink\":\"https://yotpo.com/go/uBOPtjPD\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815282/121026138/square.jpg?1739813558\"}],\"reviews\":[{\"id\":724739422,\"score\":5,\"votesUp\":0,\"votesDown\":1,\"content\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. 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Overall rating: 4.5708528 / 5 from 3472 reviews.

AI Generated Review Summary

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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coverage","hairColour_7.5","hairConcern_ammoniaFree","hairConcern_blondeBrassiness","hairConcern_greyHair","hairConcern_refreshHair","hairConcern_sensitiveScalp","klaviyo - category - Colour","klaviyo - shade - light","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","light hair","pcss_7.5","winner","YGroup_permcolourshadeshot"],"title":"Permanent Hair Colour 7.5 - Darkest Blonde + Shade Shot","storefrontId":"gid://shopify/Product/4513726365776","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Champagne Blonde","Icy Blonde","Champagne Blonde + Miracle Shot","Icy Blonde + Miracle Shot"],"shopifyId":"gid://shopify/ProductOption/5886363828304"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss|copper-gold-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513726365776/12849617797200/Award-v1599778973335.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513726365776/12849618616400/Ammonia-v1599778984276.svg?41x50\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988969"},{"key":"bottomline","value":"
4.6 star rating 666 Reviews
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4.6 star rating 666 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672988969"},{"key":"rating_color","value":"#d9d2e9"},{"key":"richsnippetshtml","value":"683 Reviews ( 4.6 )"},{"key":"reviews_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4513726365776/-1720565450170/7.5-v1721746978572.png?1150x1560\"]"},{"key":"rating_count","value":"3474"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4721254826064,\"productDescription\":\"Switch up your colour with our Copper Gold Gloss, a deeply conditioning semi-permanent hair colour treatment mask. 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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! 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Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

This permanent hair dye offers good coverage and a natural look, with many customers appreciating its soft, shiny finish and pleasant smell. However, some users found it did not cover greys well and had mixed opinions on the shade. Clear instructions and long-lasting results are praised, but blending and grey coverage remain areas for improvement.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL\"

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|caramel-gloss|copper-gold-gloss|smoky-brunette-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513726496848/12849617797200/Award-v1599778640884.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513726496848/12849618616400/Award-v1599778654960.svg?38x42\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672997580"},{"key":"bottomline","value":"
4.6 star rating 619 Reviews
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4.6 star rating 619 Reviews
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Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672997580"},{"key":"1000","value":"null"},{"key":"richsnippetshtml","value":"647 Reviews ( 4.6 )"},{"key":"reviews_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"rating_count","value":"3474"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":6611307462736,\"productDescription\":\"Refresh and enrich your chocolate brown hair colour with this semi-permanent treatment hair gloss, designed to enhance brunette hair with a luxurious, espresso-inspired chocolate brunette finish.\",\"route\":\"/products/chocolate-gloss\",\"productType\":\"NormalProduct\"}]"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":3475,\"averageScore\":4.5709352,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":3475},\"bottomline\":{\"totalReview\":3475,\"averageScore\":4.5709352,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":81,\"2\":94,\"3\":221,\"4\":443,\"5\":2636}},\"products\":[{\"id\":172962204,\"domainKey\":\"4513726496848\",\"name\":\"Permanent Hair Colour 5.5 - Brown + Shade Shot\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/aGxHl56T\",\"facebook\":\"https://yotpo.com/go/xQT3lJjr\",\"twitter\":\"https://yotpo.com/go/fhoNcgDI\",\"googleOauth2\":\"https://yotpo.com/go/l2CJ8tmB\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/9gEkQOkY\",\"testimonialsProductLink\":\"https://yotpo.com/go/453Ruv4h\",\"productLink\":\"https://yotpo.com/go/ju3OCXe9\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815259/240446194/square.jpg?1739810796\"}],\"reviews\":[{\"id\":724739422,\"score\":5,\"votesUp\":0,\"votesDown\":1,\"content\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. 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Customers appreciate the clear instructions and the ability to achieve personalized tones with Shade Shot Toners. However, some users experienced varied results with grey coverage and shade.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

This permanent hair colour offers a natural look and excellent coverage, with a pleasant smell and soft, shiny hair feel. Customers appreciate the clear instructions and the ability to achieve personalized tones with Shade Shot Toners. However, some users experienced varied results with grey coverage and shade.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, ERYTHORBIC ACID, PARFUM (FRAGRANCE), EDTA, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, LIMONENE, LINALOOL, CITRONELLOL, 2-METHYLRESORCINOL, p-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, 4-CHLORORESORCINOL, m-AMINOPHENOL, ORBIGNYA SPECIOSA KERNEL OIL, 2-AMINO-6-CHLORO-4-NITROPHENOL, BASIC YELLOW 87, 2-AMINO-3-HYDROXYPYRIDINE, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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4.8 star rating 397 Reviews
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4.8 star rating 397 Reviews
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Ask a question
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4.8 star rating 273 Reviews
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4.8 star rating 273 Reviews
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category - Colour","klaviyo - colour - Icy","klaviyo - shade - light","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","light hair","shadeshot","YGroup_IcySS"],"title":"Icy - Shade Shot","storefrontId":"gid://shopify/Product/4513726988368","productType":"Colour: Permanent","options":[{"name":"Title","values":["Default Title"],"shopifyId":"gid://shopify/ProductOption/5886364581968"}],"priceRangeV2":{"maxVariantPrice":{"amount":5,"currencyCode":"GBP"},"minVariantPrice":{"amount":5,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"Shade Shot is a unique colour innovation that allows you to customise your colour finish and add a rich mix of tones that are personal to you.\""},{"key":"description_how_to_use","value":"[\"Mix the Shade Shot with your colour and activator in your Permanent Colour Kit and apply together for a multi-dimensional colour finish as unique as you are.\"]"},{"key":"list","value":"[\"Personalised|Multi Tonal|For Mixing\"]"},{"key":"what_our_clients_say","value":"\"The shade shot plus has made a massive difference because my hair looks really natural.\""},{"key":"worth_noting","value":"

Shade Shot can only be used with our permanent colour kit.

"},{"key":"talks_title","value":"Josh Talks Shade Shot"},{"key":"ingredients","value":"

AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), TOLUENE-2,5-DIAMINE SULFATE, BISABOLOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, 2,4-DIAMINOPHENOXYETHANOL HCl, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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4.7 star rating 327 Reviews
"},{"key":"bottomline_update_time","value":"1672989017"},{"key":"catalog_bottomline","value":"
4.7 star rating 327 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1672989017"},{"key":"qa_bottomline","value":"
Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672989017"},{"key":"richsnippetshtml","value":"330 Reviews ( 4.8 )"},{"key":"reviews_count","value":"331"},{"key":"reviews_average","value":"4.8"},{"key":"rating_count","value":"331"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.8\"}"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":329,\"averageScore\":4.75076,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":329},\"bottomline\":{\"totalReview\":329,\"averageScore\":4.75076,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":3,\"2\":1,\"3\":14,\"4\":39,\"5\":272}},\"products\":[{\"id\":172962225,\"domainKey\":\"4513726988368\",\"name\":\"Icy - Shade Shot\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/ltHgnEEJ\",\"facebook\":\"https://yotpo.com/go/1uV0GScc\",\"twitter\":\"https://yotpo.com/go/ekJDQhyD\",\"googleOauth2\":\"https://yotpo.com/go/aJH9kUAC\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/wq297OuR\",\"testimonialsProductLink\":\"https://yotpo.com/go/cTu2S4kD\",\"productLink\":\"https://yotpo.com/go/inJJtyE3\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815280/121026132/square.jpg?1739809730\"}],\"reviews\":[{\"id\":320160386,\"score\":5,\"votesUp\":9,\"votesDown\":1,\"content\":\"I have my hair colour admired as it looks so natural . I use the ice blonde shade shot as I am cool toned and this is perfect. I went to the hairdressers for a hair cut and was told the colour was perfect and my husband who colours my hair has done an excellent job.\",\"title\":\"I have my hair colour\",\"createdAt\":\"2021-12-14T21:32:35\",\"verifiedBuyer\":true,\"sentiment\":0.987679,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I went to the hairdressers for a hair cut and was told the colour was perfect and my husband who colours my hair has done an excellent job.\"},\"looks\":{\"name\":\"looks\",\"sentence\":\"I have my hair colour admired as it looks so natural .\"}},\"imagesData\":[{\"id\":221237216,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/320160386/221237216/square.jpg?1639517653\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/320160386/221237216/original.jpg?1639517653\",\"imageWidth\":811,\"imageHeight\":1080}],\"user\":{\"userId\":20347452,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Jacqueline M.\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"language\":\"en\"},{\"id\":225452518,\"score\":5,\"votesUp\":2,\"votesDown\":0,\"content\":\"I shook the icy blonde shade shot in with the rest of my dye (7) and applied as usual, and left it in for half an hour. It Covered all the white hairs and has given my hair a deep blonde and natural looking sheen. I’m very happy with the colour and it’s such a relief to be able to cover my greys effortlessly at home.\",\"title\":\"I shook the icy blonde\",\"createdAt\":\"2021-01-17T20:23:06\",\"verifiedBuyer\":true,\"sentiment\":0.8695831,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"coverage\":{\"name\":\"coverage\",\"sentence\":\"I’m very happy with the colour and it’s such a relief to be able to cover my greys effortlessly at home.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"I’m very happy with the colour and it’s such a relief to be able to cover my greys effortlessly at home.\"},\"looks\":{\"name\":\"looks\",\"sentence\":\"It Covered all the white hairs and has given my hair a deep blonde and natural looking sheen.\"},\"blonde\":{\"name\":\"blonde\",\"sentence\":\"It Covered all the white hairs and has given my hair a deep blonde and natural looking sheen.\"},\"grey\":{\"name\":\"grey\",\"sentence\":\"I’m very happy with the colour and it’s such a relief to be able to cover my greys effortlessly at home.\"}},\"imagesData\":[{\"id\":158228981,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/225452518/158228981/square.jpg?1610915237\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/225452518/158228981/original.jpg?1610915237\",\"imageWidth\":811,\"imageHeight\":1080}],\"user\":{\"userId\":48775291,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Emma C.\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"language\":\"en\"},{\"id\":187801231,\"score\":5,\"votesUp\":1,\"votesDown\":0,\"content\":\"Icy blonde shot really cooled down shade 7!\",\"title\":\"Icy blonde shot\",\"createdAt\":\"2020-08-04T13:25:57\",\"verifiedBuyer\":true,\"sentiment\":0.4033937,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"shade\":{\"name\":\"shade\",\"sentence\":\"Icy blonde shot really cooled down shade 7!\"}},\"imagesData\":[{\"id\":129141164,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/187801231/129141164/square.jpg?1596547563\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/187801231/129141164/original.jpg?1596547563\",\"imageWidth\":793,\"imageHeight\":1080}],\"user\":{\"userId\":40405172,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Kim W.\"},\"country\":{\"code\":\"GR\",\"label\":\"🇬🇷 Greece\"},\"language\":\"en\"},{\"id\":184952804,\"score\":5,\"votesUp\":0,\"votesDown\":1,\"content\":\"Used with 7.5 permanent colour and so happy with results! 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Customers appreciate the pleasant smell, easy application, and the soft, shiny, and healthy look it gives to their hair. The product is highly effective in toning down brassiness and achieving a modern, vibrant finish.\",\"countries\":[{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":318},{\"code\":\"BM\",\"label\":\"🇧🇲 Bermuda\",\"count\":1},{\"code\":\"GR\",\"label\":\"🇬🇷 Greece\",\"count\":1},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":5},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":1}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.75076 / 5 from 329 reviews.

AI Generated Review Summary

Icy - Shade Shot offers a customizable, multi-dimensional color experience with natural-looking cool tones and a non-brassy effect. Customers appreciate the pleasant smell, easy application, and the soft, shiny, and healthy look it gives to their hair. The product is highly effective in toning down brassiness and achieving a modern, vibrant finish.

Summary topics

Review topics: [].

Review highlights

Reviews

Perfect

"Hair is too easily orange (especially after sunshine) without this. Use every time now"

— H L. (5/5)

Love josh wood colours and

"Love josh wood colours and colour corrector been using it for a long time now I get lots of compliments about my hair colour"

— M F. (5/5)

Gave beautiful shades to my

"Gave beautiful shades to my hair"

— Rachel Q. (5/5)

Very pleased

"Am so impressed with my second application. I love the way everything is included in the box, is easy to use and doesn’t have a strong smell. Friends have asked what I have used and I’ve told them !"

— Maureen H. (5/5)

Worked brilliantly

"I was hoping this would take the reddy tones out of my hair, and it did. It's so easy to use."

— Holly (5/5)

Brilliant product

"Although my hair is now naturally 50% grey, my hair nearly always ends up with the original warmth coming through turning my hair very brassy. With this in mind, the thought of dyeing it myself due to lockdown, was filling me with dread! No need to worry, I bought Shade 7 ( slightly darker than expected), and this wonderful shade shot plus. It has covered most of the grey (most likely human error), and left me with a lovely, natural, light brown shade, and even after two weeks, and a little fading, no brassiness in sight!"

— Jacolyn M. (5/5)

Shade shot plus - icy blonde

"Added to the other products to add a bit of variety to the colour I found this worked very well. My colour outcome was very satisfactory and left my hair feeling a looking good."

— Jillian A. (5/5)

Re-growth cover

"Used icy blonde shade shot plus with mid blonde colour (7.5) to cover root re-growth during lockdown. Pleased with results and will Use it again."

— Dawn T. (4/5)

Easy to use, just add

"Easy to use, just add in with colour and go."

— Caroline N. (5/5)

Excellent product lovely tones and

"Excellent product lovely tones and highlights."

— Christine M. (4/5)

Q&A

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category - Colour","klaviyo - colour - Smoky","klaviyo - shade - Dark","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","shadeshot","YGroup_SmokySS"],"title":"Smoky Brunette - Shade Shot","storefrontId":"gid://shopify/Product/4513727086672","productType":"Colour: Permanent","options":[{"name":"Title","values":["Default Title"],"shopifyId":"gid://shopify/ProductOption/5886364745808"}],"priceRangeV2":{"maxVariantPrice":{"amount":5,"currencyCode":"GBP"},"minVariantPrice":{"amount":5,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"Shade Shot is a unique colour innovation that allows you to customise your colour finish and add a rich mix of tones that are personal to you.\""},{"key":"description_how_to_use","value":"[\"Mix the Shade Shot with your colour and activator in your Permanent Colour Kit and apply together for a multi-dimensional colour finish as unique as you are.\"]"},{"key":"list","value":"[\"Personalised|Multi Tonal|For Mixing\"]"},{"key":"what_our_clients_say","value":"\"Brings definition to your hair colour and adds extra gloss to your hair colour. Well done Josh!\""},{"key":"worth_noting","value":"

Shade Shot can only be used with our permanent colour kit.

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AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 2,4-DIAMINOPHENOXYETHANOL HCl, TOLUENE-2,5-DIAMINE SULFATE, BISABOLOL, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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4.8 star rating 174 Reviews
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4.8 star rating 174 Reviews
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Ask a question
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Very easy to use, lovely smell and overall very pleased with the colour and condition of my hair.\",\"title\":\"First time using Josh Wood\",\"createdAt\":\"2020-06-07T00:00:00\",\"verifiedBuyer\":true,\"sentiment\":0.99424624,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"Very easy to use, lovely smell and overall very pleased with the colour and condition of my hair.\"},\"conditioner\":{\"name\":\"conditioner\",\"sentence\":\"Very easy to use, lovely smell and overall very pleased with the colour and condition of my hair.\"},\"smell\":{\"name\":\"smell\",\"sentence\":\"Very easy to use, lovely smell and overall very pleased with the colour and condition of my hair.\"},\"results\":{\"name\":\"results\",\"sentence\":\"First time using Josh Wood products and I'm really impressed with the results.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":121332393,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/176203580/121332393/square.jpg?1591804965\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/176203580/121332393/original.jpg?1591804965\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":37730175,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Ursula F.\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"},{\"id\":176203032,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I normally get my roots done every three weeks and have held out until mid May to do them myself. I Decided to try Josh Wood after a neighbour recommended it. I’m really pleased with the outcome, it is on the darker side, however I’m ok with that, as I’m naturally really dark. 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Just what my fine, dry hair needs! I was delighted when JW said they were now offering this product. Hopefully sales will be sufficient to warrant selling it in a squeezy tube like the shampoos and Miracle Mask as it is quite pricey.\",\"title\":\"I wish…\",\"createdAt\":\"2026-01-21T10:38:26\",\"verifiedBuyer\":true,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"hair\":{\"name\":\"hair\",\"sentence\":\"Just what my fine, dry hair needs!\"},\"product\":{\"name\":\"product\",\"sentence\":\"I was delighted when JW said they were now offering this product.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"user\":{\"userId\":168021177,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Barbara B.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/5p3TDwFr\",\"productName\":\"Deep Conditioning Treatment - Set of 9\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/867535643/720028508/square.jpg?1751964734\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":2,\"2\":0,\"3\":4,\"4\":13,\"5\":158}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962211\",\"externalId\":\"4513727086672\",\"topics\":[],\"customQuestions\":[],\"summaryTopics\":[{\"displayTopic\":\"Appearance\",\"topic\":\"looks\",\"summary\":\"Customers loved how the product made their hair look very natural and gave it a beautiful shine.\",\"coverage\":\"11\",\"avgSentiment\":0.8055899},{\"displayTopic\":\"Shade Quality\",\"topic\":\"shade\",\"summary\":\"Based on a significant number of customers, the shade shot is highly loved and considered the best.\",\"coverage\":\"16\",\"avgSentiment\":0.75684226},{\"displayTopic\":\"Color\",\"topic\":\"colour\",\"summary\":\"A substantial number of customers stated that the colour of the product was great, perfect, fabulous, incredible, and beautiful.\",\"coverage\":\"32\",\"avgSentiment\":0.8970514},{\"displayTopic\":\"Results\",\"topic\":\"results\",\"summary\":\"It was noted by customers that they were very pleased with the results, finding it to be a great combination.\",\"coverage\":\"13\",\"avgSentiment\":0.9176163},{\"displayTopic\":\"Cool Browns\",\"topic\":\"browns\",\"summary\":\"Customers loved the natural cool browns that made a difference to the color 5.5.\",\"coverage\":\"2\",\"avgSentiment\":0.9671334}],\"summaryHighlights\":[{\"reviewId\":347052801,\"reviewerName\":\"T L.\",\"highlight\":\"Good coverage and really natural cool browns\"},{\"reviewId\":179473974,\"reviewerName\":\"Kelly O.\",\"highlight\":\"My hair feels so soft, manageable and looks so healthy and glossy.\"},{\"reviewId\":347051822,\"reviewerName\":\"Ursula F.\",\"highlight\":\"Very easy to use, lovely smell and overall very pleased with the colour and condition of my hair.\"}],\"paragraphSummary\":\"Smoky Brunette - Shade Shot delivers natural-looking color tones and a beautiful shine, with customers praising its excellent coverage and cool, dark tones. The product is highly loved for its natural cool browns and lovely cool tones, though some feedback indicates difficulty in matching hair color.\",\"countries\":[{\"code\":\"QA\",\"label\":\"🇶🇦 Qatar\",\"count\":1},{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":2},{\"code\":\"AE\",\"label\":\"🇦🇪 United Arab Emirates\",\"count\":1},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":170},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":2},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":1}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.8361583 / 5 from 177 reviews.

AI Generated Review Summary

Smoky Brunette - Shade Shot delivers natural-looking color tones and a beautiful shine, with customers praising its excellent coverage and cool, dark tones. The product is highly loved for its natural cool browns and lovely cool tones, though some feedback indicates difficulty in matching hair color.

Summary topics

Review topics: [].

Review highlights

Reviews

I wish…

"Love it! Just what my fine, dry hair needs! I was delighted when JW said they were now offering this product. Hopefully sales will be sufficient to warrant selling it in a squeezy tube like the shampoos and Miracle Mask as it is quite pricey."

— Barbara B. (5/5)

Great product. Wish I’d had an online consultation though

"Easy to apply, smelt good, excellent coverage. It’s 25+ years since I did my own colour. But duh the shade was too dark. Totally my own fault. Off to get a consultation"

— Frances P. (5/5)

Magic wand to keep tones under control

"Love the extra control of orange tones that the smoky brunette shade shot plus gives. Works amazingly"

— Laia B. (5/5)

added the extra"je ne sais

"added the extra"je ne sais quoi' to give my hair the professional look"

— Mungo P. (5/5)

Great Colour

"Absolutely loved the smoky brunette shade shot. I don’t like the reddish tint that some hair dyes give and this did the job! This left my hair really silky and a beautiful colour. Would definitely recommend"

— Eleanor T. (5/5)

Shade Shot Plus - Smoky Brunette

"Loved this product and was very please with the shade."

— Mary O. (5/5)

Pop of colour

"Used this with Mid Brown and it gave a lovely extra pop of colour"

— J E. (5/5)

Great product

"Great product"

— Sarah P. (5/5)

Easy to Use

"Easy to add to colour mix and definitely did the job of removing any red tones."

— Irene B. (4/5)

Very natural colour

"Very natural colour"

— Channer (5/5)

Q&A

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category - Colour","klaviyo - shade - Dark","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","pcss_4.0","winner","YGroup_permcolourshadeshot"],"title":"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot","storefrontId":"gid://shopify/Product/4513728594000","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Smoky Brunette","Chestnut Brunette"],"shopifyId":"gid://shopify/ProductOption/5886366711888"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"chestnut-brunette-gloss|smoky-brunette-gloss|miracle-system|miracle-mask\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513728594000/12849617797200/Award-v1599777940062.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513728594000/12849618616400/Ammonia-v1599778042359.svg?41x50\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988996"},{"key":"bottomline","value":"
4.7 star rating 369 Reviews
"},{"key":"bottomline_update_time","value":"1672988997"},{"key":"catalog_bottomline","value":"
4.7 star rating 369 Reviews
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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2633}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962185\",\"externalId\":\"4513728594000\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Grey Coverage\",\"topic\":\"grey\",\"summary\":\"Opinions vary, with some reviewers stating that the product covers grey well, while others found it didn't cover their greys.\",\"coverage\":\"7\",\"avgSentiment\":0.5404231},{\"displayTopic\":\"Colour Quality\",\"topic\":\"colour\",\"summary\":\"A substantial number of customers appreciated the colour, describing it as lovely, soft, and perfect.\",\"coverage\":\"51\",\"avgSentiment\":0.8578971},{\"displayTopic\":\"Instruction Clarity\",\"topic\":\"instructions\",\"summary\":\"It was observed by customers that the instructions provided were clear and easy to follow, with great results.\",\"coverage\":\"6\",\"avgSentiment\":0.86576056},{\"displayTopic\":\"Product Results\",\"topic\":\"results\",\"summary\":\"Many customers pointed out that they were delighted with the results and would definitely use the product again.\",\"coverage\":\"18\",\"avgSentiment\":0.92143214},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"Customers expressed satisfaction with how their hair feels after using Josh Wood's hair dye, describing it as soft, silky, and beautiful.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392}],\"summaryHighlights\":[{\"reviewId\":347052402,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":176202126,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":347052569,\"reviewerName\":\"Stella W.\",\"highlight\":\"Excellent cover For grey\\nEasy use and hair feels good\"}],\"paragraphSummary\":\"This permanent hair colour offers a vegan, ammonia-free formula with natural ingredients for a shiny, well-conditioned finish. It provides excellent grey coverage and a natural look, with many customers appreciating the soft, silky feel of their hair post-application. The clear instructions lead to delightful results, though some may find the shade darker than expected.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3363},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.570729 / 5 from 3471 reviews.

AI Generated Review Summary

This permanent hair colour offers a vegan, ammonia-free formula with natural ingredients for a shiny, well-conditioned finish. It provides excellent grey coverage and a natural look, with many customers appreciating the soft, silky feel of their hair post-application. The clear instructions lead to delightful results, though some may find the shade darker than expected.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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orange"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 4.0 + Smoky Brunette\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"selected_variant","value":"4.0-BEFORE-&-AFTER-TONES_V4.webp"}],"price":20,"title":"Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/32976842752080","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/32976842752080/12849542332496/chestnut-brunette-v1603986107303.jpeg?600x814"},{"key":"rp_group_id","value":"163200"},{"key":"rp_subscription_only","value":"0"}],"price":20,"title":"Chestnut Brunette"}]},{"id":"b6d5bc1c-a372-59c4-b128-2de2f7a58aa1","handle":"permanent-colour-5-0-dark-brown-shade-shot","tags":["dark hair","grey coverage","hairColour_5.0","hairConcern_ammoniaFree","hairConcern_blondeBrassiness","hairConcern_greyHair","hairConcern_refreshHair","hairConcern_sensitiveScalp","klaviyo - category - Colour","klaviyo - shade - Dark","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","pcss_5.0","Shade Shot toner","winner","YGroup_permcolourshadeshot"],"title":"Permanent Hair Colour 5.0 - Dark Brown + Shade Shot","storefrontId":"gid://shopify/Product/4513728692304","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Smoky Brunette","Icy Blonde","Chestnut Brunette","Smoky Brunette + Miracle Shot","Icy Blonde + Miracle Shot","Chocolate + Miracle Shot"],"shopifyId":"gid://shopify/ProductOption/5886366810192"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"show_shade_shot","value":"true"},{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|smoky-brunette-gloss|copper-gold-gloss|caramel-gloss|colour-bowl-and-brush-set\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513728692304/12849617797200/Award-v1599778495333.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513728692304/12849618616400/Ammonia-v1599778507162.svg?41x50\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\n\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\n\\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988953"},{"key":"bottomline","value":"
4.7 star rating 504 Reviews
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4.7 star rating 504 Reviews
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"},{"key":"qa_bottomline_update_time","value":"1672988953"},{"key":"1000","value":"null"},{"key":"richsnippetshtml","value":"526 Reviews ( 4.7 )"},{"key":"reviews_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4513728692304/-1720565450170/5.0-v1721746430827.png?1150x1560\"]"},{"key":"rating_count","value":"3474"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"custom_canonical_url","value":"https://joshwoodcolour.com/products/permanent-hair-colour-shade-shot"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4513728102480,\"productDescription\":\"A semi-permanent hair colour treatment mask that deeply conditions as it colours, adding warm chestnut chestnut brown hair tones for the ultimate rich, glossy finish. 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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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It leaves hair feeling soft, shiny, and healthy, with many customers appreciating the long-lasting results. However, opinions on grey coverage vary, and some find the shade darker than expected.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3363},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.570729 / 5 from 3471 reviews.

AI Generated Review Summary

This permanent hair color offers a natural look with good coverage and a pleasant smell. It leaves hair feeling soft, shiny, and healthy, with many customers appreciating the long-lasting results. However, opinions on grey coverage vary, and some find the shade darker than expected.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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coverage","hairColour_6.0","hairConcern_ammoniaFree","hairConcern_blondeBrassiness","hairConcern_greyHair","hairConcern_refreshHair","hairConcern_sensitiveScalp","klaviyo - category - Colour","klaviyo - shade - Dark","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","pcss_6.0","winner","YGroup_permcolourshadeshot"],"title":"Permanent Hair Colour 6.0 - Light Brown + Shade Shot","storefrontId":"gid://shopify/Product/4513728921680","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Smoky Brunette","Icy Blonde","Chestnut Brunette","Smoky Brunette + Miracle Shot","Icy Blonde + Miracle Shot"],"shopifyId":"gid://shopify/ProductOption/5886367105104"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"icy-blonde-gloss|chestnut-brunette-gloss|copper-gold-gloss|caramel-gloss|smoky-brunette-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513728921680/12849617797200/Award-v1599778745047.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513728921680/12849618616400/Ammonia-v1599778755976.svg?41x50\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\n\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\n\\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% Coverage|NO ammonia\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672989000"},{"key":"bottomline","value":"
4.4 star rating 682 Reviews
"},{"key":"bottomline_update_time","value":"1672989000"},{"key":"catalog_bottomline","value":"
4.4 star rating 682 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1672989000"},{"key":"qa_bottomline","value":"
Ask a question
"},{"key":"qa_bottomline_update_time","value":"1672989000"},{"key":"rating_color","value":"#d9d2e9"},{"key":"richsnippetshtml","value":"710 Reviews ( 4.4 )"},{"key":"reviews_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"box_3_icon","value":"[\"https://cdn.accentuate.io/4513728921680/12849618649168/Find-Shade-v1708076637740.svg?51x50\"]"},{"key":"box_3_link_url","value":"[\"https://joshwoodcolour.com/pages/consultation\"]"},{"key":"box_3_link_text","value":"[\"Find your shade\"]"},{"key":"box_3_title","value":"[\"Find your shade\"]"},{"key":"box_3_description","value":"[\"Not sure on your shade match? Try our free consultation tools\"]"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4513728921680/-1720565450170/6.0-v1721746579820.png?1150x1560\"]"},{"key":"rating_count","value":"3474"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":6611307462736,\"productDescription\":\"Refresh and enrich your chocolate brown hair colour with this semi-permanent treatment hair gloss, designed to enhance brunette hair with a luxurious, espresso-inspired chocolate brunette finish.\",\"route\":\"/products/chocolate-gloss\",\"productType\":\"NormalProduct\"}]"},{"key":"include_upsell","value":"true"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":3471,\"averageScore\":4.570729,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":3471},\"bottomline\":{\"totalReview\":3471,\"averageScore\":4.570729,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2633},\"customFieldsBottomline\":{}},\"products\":[{\"id\":172962217,\"domainKey\":\"4513728921680\",\"name\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/xAbNNw4J\",\"facebook\":\"https://yotpo.com/go/32MnnbLU\",\"twitter\":\"https://yotpo.com/go/fO2Hj99n\",\"googleOauth2\":\"https://yotpo.com/go/uf0rFQrd\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/3Cc0kGo9\",\"testimonialsProductLink\":\"https://yotpo.com/go/bDLBdCr2\",\"productLink\":\"https://yotpo.com/go/kVWjTlg0\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"}],\"reviews\":[{\"id\":724739422,\"score\":5,\"votesUp\":0,\"votesDown\":1,\"content\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2633}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962217\",\"externalId\":\"4513728921680\",\"topics\":[],\"customQuestions\":[],\"summaryTopics\":[{\"displayTopic\":\"Colour Quality\",\"topic\":\"colour\",\"summary\":\"A substantial number of customers loved the colour, describing it as perfect, beautiful, and natural.\",\"coverage\":\"51\",\"avgSentiment\":0.8579476},{\"displayTopic\":\"Natural Look\",\"topic\":\"looks\",\"summary\":\"Customers expressed appreciation for the natural look and coverage of the Josh Wood hair products, making them a go-to choice.\",\"coverage\":\"9\",\"avgSentiment\":0.8998711},{\"displayTopic\":\"Overall Results\",\"topic\":\"results\",\"summary\":\"Many customers pointed out that they were very pleased with the results and would definitely use it again.\",\"coverage\":\"18\",\"avgSentiment\":0.92143214},{\"displayTopic\":\"Hair Conditioner Effect\",\"topic\":\"conditioner\",\"summary\":\"Customers loved the conditioner, with many praising its effectiveness in leaving their hair in excellent condition.\",\"coverage\":\"7\",\"avgSentiment\":0.9104784},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was reported by customers that the product left their hair feeling lovely, soft, and healthy.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392}],\"summaryHighlights\":[{\"reviewId\":347052402,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":347052992,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":347052184,\"reviewerName\":\"Nicky\",\"highlight\":\"This colour was a perfect match and my hair looks and feels great.\"}],\"paragraphSummary\":\"This permanent hair colour offers award-winning light brown dye that is kind to hair, providing excellent coverage and a natural finish. Customers appreciate its ability to cover greys, leaving hair shiny and conditioned. The product is ammonia-free and formulated with natural ingredients, ensuring a gentle yet effective hair colouring experience.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3363},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.570729 / 5 from 3471 reviews.

AI Generated Review Summary

This permanent hair colour offers award-winning light brown dye that is kind to hair, providing excellent coverage and a natural finish. Customers appreciate its ability to cover greys, leaving hair shiny and conditioned. The product is ammonia-free and formulated with natural ingredients, ensuring a gentle yet effective hair colouring experience.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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Colour 7.0 - Lightest Brown + Shade Shot","storefrontId":"gid://shopify/Product/4513729052752","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Champagne Blonde","Icy Blonde","Champagne Blonde + Miracle Shot","Icy Blonde + Miracle Shot"],"shopifyId":"gid://shopify/ProductOption/5886367268944"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"My hair colouring went really well - beautiful, natural looking colour, love it!\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|caramel-gloss|copper-gold-gloss|icy-blonde-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513729052752/12849617797200/Award-v1599778857713.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513729052752/12849618616400/Ammonia-v1599778886213.svg?41x50\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_1_description","value":"[\"Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\n\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\n\\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672989033"},{"key":"bottomline","value":"
4.6 star rating 776 Reviews
"},{"key":"bottomline_update_time","value":"1672989033"},{"key":"catalog_bottomline","value":"
4.6 star rating 776 Reviews
"},{"key":"catalog_bottomline_update_time","value":"1672989033"},{"key":"1002","value":"
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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2633}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962222\",\"externalId\":\"4513729052752\",\"topics\":[],\"customQuestions\":[],\"summaryTopics\":[{\"displayTopic\":\"Shade Shots\",\"topic\":\"shade\",\"summary\":\"In general, customers had mixed experiences with the shade shots, with some finding them too dark and others finding them perfect.\",\"coverage\":\"10\",\"avgSentiment\":0.69256526},{\"displayTopic\":\"Grey Coverage\",\"topic\":\"grey\",\"summary\":\"Customers expressed differing viewpoints regarding the grey coverage, with some stating it did not cover their greys.\",\"coverage\":\"7\",\"avgSentiment\":0.5404231},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"Customers loved the feel of the hair dye, describing it as silky, soft, and healthy.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392},{\"displayTopic\":\"Hair Condition\",\"topic\":\"hair\",\"summary\":\"A significant number of customers stated that the hair dye was well-thought-out and provided excellent coverage.\",\"coverage\":\"25\",\"avgSentiment\":0.7951668},{\"displayTopic\":\"Application Instructions\",\"topic\":\"instructions\",\"summary\":\"Customers expressed appreciation for the clear and easy-to-follow instructions provided in the reviews.\",\"coverage\":\"6\",\"avgSentiment\":0.86576056}],\"summaryHighlights\":[{\"reviewId\":347052402,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":176202126,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":176202594,\"reviewerName\":\"Stella W.\",\"highlight\":\"Excellent cover For grey\\nEasy use and hair feels good\"}],\"paragraphSummary\":\"This permanent hair color offers a gentle, ammonia-free formula with natural ingredients, providing excellent coverage and a shiny, well-conditioned finish. Customers appreciate its silky feel, amazing smell, and the ability to achieve a natural look. However, some mixed experiences with shade shots and grey coverage have been noted.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3363},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.570729 / 5 from 3471 reviews.

AI Generated Review Summary

This permanent hair color offers a gentle, ammonia-free formula with natural ingredients, providing excellent coverage and a shiny, well-conditioned finish. Customers appreciate its silky feel, amazing smell, and the ability to achieve a natural look. However, some mixed experiences with shade shots and grey coverage have been noted.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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Shot"}]},{"id":"7e01d47a-052c-581b-b8cc-9ef7b5a6e216","handle":"permanent-colour-8-0-dark-blonde-shade-shot","tags":["grey coverage","hairColour_8.0","hairConcern_ammoniaFree","hairConcern_blondeBrassiness","hairConcern_greyHair","hairConcern_refreshHair","hairConcern_sensitiveScalp","klaviyo - category - Colour","klaviyo - shade - light","klaviyo - type - Permanent Colour","klaviyo - type - Shade Shot","light hair","pcss_8.0","winner","YGroup_permcolourshadeshot"],"title":"Permanent Hair Colour 8.0 - Dark Blonde + Shade Shot","storefrontId":"gid://shopify/Product/4513729183824","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["Icy Blonde + Miracle Shot","Champagne Blonde","Champagne Blonde + Miracle Shot","Icy Blonde"],"shopifyId":"gid://shopify/ProductOption/5886367400016"}],"priceRangeV2":{"maxVariantPrice":{"amount":20,"currencyCode":"GBP"},"minVariantPrice":{"amount":20,"currencyCode":"GBP"}},"metafields":[{"key":"talks_description","value":"\"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513729183824/12849617797200/Award-v1599779091086.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513729183824/12849618616400/Ammonia-v1599779100705.svg?41x50\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_1_description","value":"[\"Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\n\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\n\\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_3_description","value":"[\"Ammonia\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"1002","value":"
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4.4 star rating 584 Reviews
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4.4 star rating 584 Reviews
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"},{"key":"qa_bottomline_update_time","value":"1673089564"},{"key":"rating_color","value":"#d9d2e9"},{"key":"richsnippetshtml","value":"609 Reviews ( 4.4 )"},{"key":"reviews_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"highlight_image","value":"[\"https://cdn.accentuate.io/4513729183824/-1720565450170/8.0-v1721747055933.png?1150x1560\"]"},{"key":"rating_count","value":"3474"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"custom_canonical_url","value":"https://joshwoodcolour.com/products/permanent-colour-8-0-dark-blonde"},{"key":"benefits_product","value":"Revive colour|Deep condition|Enhance shine"},{"key":"use_update_standard_pdp","value":"true"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Colour\",\"productId\":6568869068880,\"productDescription\":\"Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Shine\",\"productId\":7104026247248,\"productDescription\":\"A 5-in-1, colour-protecting formula powered by Kukui, Babassu and Pracaxi oils to detangle, hydrate, fight frizz, and protect against UV and pollution.\",\"route\":\"/products/miracle-hair-oil\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Condition\",\"productId\":14848091390337,\"productDescription\":\"Meet the NEW Miracle Care Set for Dry, Damaged Hair by Josh Wood Colour – a luxurious pairing of our newly formulated Miracle Shampoo for Coloured Hair and Miracle Conditioner for Dry, Damaged Hair.\",\"route\":\"/products/miracle-care-set-for-dry-damanged-hair\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Refresh\",\"productId\":4513727316048,\"productDescription\":\"A semi permanent hair colour treatment mask that deeply conditions as it colours, adding sun-kissed tones to blonde hair for the ultimate warm, golden finish. 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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. My dad is also pretty chuffed because the price difference is unbelievable.\",\"title\":\"My 92-year-old mum is transformed.\",\"createdAt\":\"2023-01-10T09:11:43\",\"verifiedBuyer\":true,\"sentiment\":0.9935041,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"It's such a beautiful, natural, subtle colour.\"},\"looks\":{\"name\":\"looks\",\"sentence\":\"She now looks amazing.\"},\"mum\":{\"name\":\"mum\",\"sentence\":\"My 92-year-old mum was sceptical about using at-home colouring after decades of getting her hair coloured and highlighted in a salon.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde.\"},\"difference\":{\"name\":\"difference\",\"sentence\":\"My dad is also pretty chuffed because the price difference is unbelievable.\"}},\"imagesData\":[{\"id\":379533758,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533758/square.jpg?1673342090\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533758/original.jpg?1673342090\",\"imageWidth\":810,\"imageHeight\":1080},{\"id\":379533753,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533753/square.jpg?1673342086\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533753/original.jpg?1673342086\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":75691735,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Kate N.\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{\"Bundle\":\"Champagne Blonde\"},\"language\":\"en\"},{\"id\":352308302,\"score\":5,\"votesUp\":6,\"votesDown\":3,\"content\":\"Really liked this kit. I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":443,\"5\":2636}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962195\",\"externalId\":\"4513729183824\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Ease of Use\",\"topic\":\"hair\",\"summary\":\"A significant number of customers stated that the hair dye from Josh Wood was easy to use and provided excellent coverage.\",\"coverage\":\"25\",\"avgSentiment\":0.7951668},{\"displayTopic\":\"Coverage Quality\",\"topic\":\"coverage\",\"summary\":\"A significant number of customers loved the coverage of the product, describing it as excellent, perfect, and great.\",\"coverage\":\"15\",\"avgSentiment\":0.83895123},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was reported by customers that the product made their hair feel soft, silky, and smooth.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392},{\"displayTopic\":\"Colour Match\",\"topic\":\"colour\",\"summary\":\"Many customers stated that this hair color is a lovely and natural match to their hair coloring.\",\"coverage\":\"51\",\"avgSentiment\":0.8578971},{\"displayTopic\":\"Product Smell\",\"topic\":\"smell\",\"summary\":\"Customers appreciated the pleasant smell of the product, with multiple reviews mentioning that it smells great.\",\"coverage\":\"7\",\"avgSentiment\":0.8627474}],\"summaryHighlights\":[{\"reviewId\":176202839,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":347052992,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":176203147,\"reviewerName\":\"Nicky\",\"highlight\":\"This colour was a perfect match and my hair looks and feels great.\"}],\"paragraphSummary\":\"This permanent hair color offers excellent coverage and a natural look, with many customers appreciating its soft, silky feel and pleasant smell. While some found the shade darker than expected, overall results were pleasing, and the product is kind to hair with 100% grey coverage.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

This permanent hair color offers excellent coverage and a natural look, with many customers appreciating its soft, silky feel and pleasant smell. While some found the shade darker than expected, overall results were pleasing, and the product is kind to hair with 100% grey coverage.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.\""},{"key":"description_how_to_use","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"list","value":"[\"Shine Complex|Natural Looking|100% coverage|NO ammonia\"]"},{"key":"what_our_clients_say","value":"\"Your product range is so in tune with what I need and leaves my hair feeling fantastic\""},{"key":"worth_noting","value":"[\"

Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.

\"]"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"video_how_to_use","value":"[\"https://youtu.be/JY82PqCJti4\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"pair_with","value":"[\"champagne-blonde-gloss|icy-blonde-gloss\"]"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"youtube_video_link","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"box_1_icon","value":"[\"https://cdn.accentuate.io/4513729347664/12849617797200/Award-v1599779283726.svg?38x42\"]"},{"key":"box_2_icon","value":"[\"https://cdn.accentuate.io/4513729347664/12849618616400/Ammonia-v1599779304492.svg?41x50\"]"},{"key":"box_1_description","value":"[\"Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product\\r\\nWomen's Health Beauty Awards 2020 - Best At-Home Colour \\r\\nHarper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour\"]"},{"key":"box_2_link_text","value":"[\"Full list of ingredients\"]"},{"key":"box_2_link_url","value":"[\"#\"]"},{"key":"box_3_description","value":"[\"No Ammonia\"]"},{"key":"box_2_description","value":"[\"Hydrolysed Quinoa, Shine Complex\"]"},{"key":"number_of_selection_levels","value":"1"},{"key":"1000","value":"null"},{"key":"1001","value":"null"},{"key":"main_widget_update_time","value":"1672988944"},{"key":"bottomline","value":"
4.6 star rating 458 Reviews
"},{"key":"bottomline_update_time","value":"1672988944"},{"key":"catalog_bottomline","value":"
4.6 star rating 458 Reviews
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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":442,\"5\":2633}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"172962191\",\"externalId\":\"4513729347664\",\"topics\":[],\"customQuestions\":[],\"summaryTopics\":[{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"Customers loved how their hair felt soft, silky, and shiny after using the product.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392},{\"displayTopic\":\"Hair Color Results\",\"topic\":\"results\",\"summary\":\"A significant number of customers loved the results, describing them as fantastic, incredible, and perfect.\",\"coverage\":\"18\",\"avgSentiment\":0.92143214},{\"displayTopic\":\"Grey Coverage\",\"topic\":\"coverage\",\"summary\":\"A significant amount of customers expressed satisfaction with the coverage of the product, stating that it left their hair shiny, full of volume, and in good condition.\",\"coverage\":\"15\",\"avgSentiment\":0.83895123},{\"displayTopic\":\"Product Smell\",\"topic\":\"smell\",\"summary\":\"It was observed by customers that the product has a lovely and pleasant smell. However, some mentioned a harsh chemical smell.\",\"coverage\":\"7\",\"avgSentiment\":0.8627474}],\"summaryHighlights\":[{\"reviewId\":347052402,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":347052992,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":347053001,\"reviewerName\":\"Pam H.\",\"highlight\":\"Excellent natural looking colour, easy to apply, good grey coverage and healthy shine.\"}],\"paragraphSummary\":\"This permanent hair color offers a vegan, ammonia-free formula that provides excellent grey coverage and a shiny finish. Customers appreciate the natural-looking results and the clear instructions for application. However, opinions on the shade and smell vary among users.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3363},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.570729 / 5 from 3471 reviews.

AI Generated Review Summary

This permanent hair color offers a vegan, ammonia-free formula that provides excellent grey coverage and a shiny finish. Customers appreciate the natural-looking results and the clear instructions for application. However, opinions on the shade and smell vary among users.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), TOLUENE-2,5-DIAMINE SULFATE, BISABOLOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, 2,4-DIAMINOPHENOXYETHANOL HCl, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), TOLUENE-2,5-DIAMINE SULFATE, BISABOLOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, 2,4-DIAMINOPHENOXYETHANOL HCl, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

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Shade Shot can only be used with our permanent colour kit.

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4.0 star rating 1 Review
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4.0 star rating 1 Review
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Ask a question
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AQUA (WATER), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, CERA ALBA (BEESWAX), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), TOLUENE-2,5-DIAMINE SULFATE, BISABOLOL, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCl, 2,4-DIAMINOPHENOXYETHANOL HCl, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ

"},{"key":"list","value":"[\"Personalised|Multi Tonal|For Mixing\"]"},{"key":"talks_description","value":"\"Shade Shot is a unique colour innovation that allows you to customise your colour finish and add a rich mix of tones that are personal to you.\""},{"key":"talks_title","value":"Josh Talks Shade Shot"},{"key":"talks_video","value":"https://youtu.be/bdXVq9yy-tg"},{"key":"video_how_to_use","value":"[\"https://www.youtube.com/watch?v=JY82PqCJti4\"]"},{"key":"what_our_clients_say","value":"\"The shade shot plus has made a massive difference because my hair looks really natural.\""},{"key":"worth_noting","value":"

Shade Shot can only be used with our permanent colour kit.

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AQUA (WATER/EAU),

CETEARYL ALCOHOL,

ETHANOLAMINE,

LAURETH-3,

SODIUM LAURETH SULFATE,

m-AMINOPHENOL,

1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE,

OLETH-5 PHOSPHATE,

DIOLEYL PHOSPHATE,

SODIUM LAURYL SULFATE,

GLYCERYL STEARATE SE,

p-AMINOPHENOL,

LIMNANTHES ALBA (MEADOWFOAM) SEED OIL,

SODIUM SULFITE,

EDTA,

ERYTHORBIC ACID,

PARFUM (FRAGRANCE),

BISABOLOL,

LIMONENE,

LINALOOL,

CITRONELLOL,

ALPHA-ISOMETHYL IONONE,

ORBIGNYA SPECIOSA KERNEL OIL,

CHENOPODIUM QUINOA SEED EXTRACT,

ASTROCARYUM MURUMURU SEED BUTTER,

POTASSIUM SORBATE,

SODIUM BENZOATE,

TBHQ.

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Marie Claire Hair Awards, Best At-Home Colour - Women's Health Beauty Awards, Best Home Hair Colour - Harper's Bazaar UK Beauty 100 Awards.\"},{\"title\":\"Salon-quality colour at home:\",\"description\":\"Achieve rich, professional-looking colour in the comfort and convenience of your own home.\"},{\"title\":\"Confidence from root to top:\",\"description\":\"Get 100% grey coverage every time you colour.\"},{\"title\":\"Expert accessories:\",\"description\":\"Everything you need to get the colour you want at home, mess free\"}]}"},{"key":"unlock_the_best_shade_steps","value":"{\"data\":[{\"image\":\"permanent-colour-2.png\",\"title\":\"100% grey coverage\"},{\"image\":\"shade-shot-2.png\",\"title\":\"Rich, natural looking multi-tonal colour\"},{\"image\":\"miracle-shot-2.png\",\"title\":\"No bleach, no ammonia, vegan\"}]}"},{"key":"reviews_average","value":"4.6"},{"key":"reviews_count","value":"3474"},{"key":"rating_count","value":"3474"},{"key":"step_image","value":"[[{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733927993702,\"key\":\"14878635491713/1733927993702/image.png\",\"scope\":\"14878635491713\",\"handle\":\"1733927993702\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703&options=\",\"width\":320,\"height\":400,\"aspect_ratio\":0.8},{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733927995947,\"key\":\"14878635491713/1733927995947/image.png\",\"scope\":\"14878635491713\",\"handle\":\"1733927995947\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948&options=\",\"width\":640,\"height\":800,\"aspect_ratio\":0.8}],[{\"filename\":\"image15.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733928130922,\"key\":\"14878635491713/1733928130922/image15.png\",\"scope\":\"14878635491713\",\"handle\":\"1733928130922\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922&options=\",\"width\":760,\"height\":554,\"aspect_ratio\":1.371841155234657}],[{\"filename\":\"image8.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733928175445,\"key\":\"14878635491713/1733928175445/image8.png\",\"scope\":\"14878635491713\",\"handle\":\"1733928175445\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445&options=\",\"width\":1080,\"height\":1080,\"aspect_ratio\":1}]]"},{"key":"step_button_text","value":"[\"Find my shade\",\"\",\"\"]"},{"key":"step_general_title","value":"3 steps to achieving confidence-boosting, salon-quality hair colour at home. "},{"key":"testimonials_section_image","value":"pdp/perm-shade-shot.png"},{"key":"step_link_button","value":"[\"/miracle-steps\",\"\",\"\"]"},{"key":"step_title","value":"[\"Choose your Colour & toning Shade Shot\",\"Colour at home with confidence\",\"Get ready to feel more you\"]"},{"key":"step_description","value":"[\"Start by looking at your hair in natural light (taking a photo can be helpful here, too!). Match your hair colour to one of the expertly-created 11 Colour shades. This is your base colour.\\r\\n\\r\\nNow it’s time to get personal. Deciding which toning Shade Shot to go for can be based on what look you’re trying to achieve (e.g. hate warmth? Go for Icy Colour Corrector) or work out what suits you best with the help of red and blue items of clothing.\\r\\n\\r\\nIf red suits you more, a warm-toned Shade Shot may be best. If blue suits you more, opt for a cool-toned Shade Shot. Still unsure? Our free online quiz helps you decide with confidence.\",\"Mix your expertly created Permanent Colour components with your Shade Shot together and apply to your hair.\",\"Enjoy that guaranteed confidence boost when people start asking, \\\"Where do you get your hair done?\\\".\"]"},{"key":"difference_texts","value":"{\"fieldLabels\":[\"Highest quality ingredients & results\",\"Money saving\",\"Ammonia free\",\"Doesn’t damage hair\",\"Easy at home application\",\"Good for scalp\",\"100% grey coverage\"]}"},{"key":"uses_different_section","value":"true"},{"key":"miracle_info","value":"{\"data\":[]}"},{"key":"difference_sections","value":"{\"data\":[{\"title\":\"Standard Home Kits\",\"fields\":[\"cross\",\"checkmark\",\"cross\",\"cross\",\"checkmark\",\"cross\",\"checkmark\"]},{\"title\":\"Salon Treatments\",\"fields\":[\"checkmark\",\"cross\",\"cross\",\"cross\",\"cross\",\"checkmark\",\"cross\"]}]}"},{"key":"description_apply","value":"[\"Recommended for use in a shade close to your natural colour as seen in your root regrowth. Not designed for dramatic colour transformations. Always do a patch test first 48 hours before colouring. Apply to roots only to cover regrowth and protect any existing colour such as balayage. Can also be pulled through to ends in the final ten minutes of processing time, if you have an all over colour.\"]"},{"key":"title apply","value":"[\"Applying the Permanent Hair Colour\"]"},{"key":"description_how_to_use","value":"[\"Press play to see how easy it is to create professional looking colour at home, with our simple 3 step system.\"]"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"author_apply","value":"[\"Ranjit.\"]"},{"key":"talks_description","value":"‘I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.’"},{"key":"video_url","value":"[\"https://www.youtube.com/watch?v=JY82PqCJti4\"]"},{"key":"filter_active","value":"true"},{"key":"video_how_to_use","value":"[\"https://youtu.be/UAqYBqiItAA\"]"},{"key":"is_miracle_system","value":"true"},{"key":"collections_pair","value":"hair-gloss-and-glaze|hair-care|root-touch-up"},{"key":"subtitle_apply","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"selection_first_level_list","value":"permanent-colour-4-0-darkest-brown|permanent-colour-5-0-dark-brown-1|permanent-colour-5-5-brown|permanent-colour-6-0-light-brown|permanent-colour-6-5-lighter-brown|permanent-colour-7-0-lightest-brown|permanent-colour-7-5-darkest-blonde|permanent-colour-8-0-dark-blonde|permanent-colour-9-0-blonde"},{"key":"what_our_clients_say","value":"[\"\\\"For me, when I get my colour in salon, I always ask for Olaplex to be added. The addition of the miracle ingredient felt the same to me. I loved the whole product.\\\"\"]"},{"key":"talks_author","value":"Josh Wood - Founder"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"hide_hair_benefits_section","value":"true"},{"key":"talks_about_apply","value":"[\"“Having used so many home box dyes, this has to be the BEST one ever! The results are absolutely stunning, the coverage of my greys is incredible and the shine - wow! My hair feels soft, luxurious and professionally done. The actual contents smell so nice once on the hair and not of nasty chemicals. I also had very little hair fall during rinse out, which sometimes happens when I use dyes. I shall be recommending this product to everyone”\"]"},{"key":"hid_accolades_sections","value":"true"},{"key":"skip_adding_the_miracle_shot_automatically","value":"true"},{"key":"customer_review_name","value":"Julie N"},{"key":"customer_review","value":"The Shade Shot definitely adds an extra dimension to the finished result, making it more multi-tonal. The grey coverage is great."},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"product_testimonials","value":"[{\"title\":\"The best system ever\",\"name\":\"Jennifer W.\",\"text\":\"I love the way this is delivered, packaged and how easy it is to mix. The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"},{\"title\":\"A good quality product\",\"name\":\"Denise\",\"text\":\"I use for root colour as I am pepper and salt grey, which means this colour 9.0 lightens the brown slightly and changes the pale grey/white of my natural growth to a really nice pale blonde. The overall result is a lovely colour and doesn't ruin the condition of hair. Very good conditioning treatment included. Instructions are easy to follow.\",\"imgUrl\":\"pdp/customers/woman-13.webp\"},{\"title\":\"Unlike my salon colour it\",\"name\":\"Gausia\",\"text\":\"Unlike my salon colour it lasts longer , keeps my hair silky, have started using it for the past three months ,and have never looked back,it's an excellent product ,well done josh wood\",\"imgUrl\":\"pdp/customers/woman-9.webp\"},{\"title\":\"Fantastic colour!!\",\"name\":\"Sarah\",\"text\":\"Love, love, love the colour, condition and fragrance!!!\",\"imgUrl\":\"pdp/customers/woman-11.webp\"},{\"title\":\"Best hair dye I have ever used x\",\"name\":\"Nilufer\",\"text\":\"It was the best hair dye I have genuinely ever used, the best colour aswell. It was so gentle on my hair aswell. So thank you very much.\",\"imgUrl\":\"pdp/customers/woman-10.webp\"},{\"title\":\"Fuss-free colour with lasting results\",\"name\":\"Natalie P.\",\"text\":\"A really great colour, perfect for lighter brown hair with warm tones. Covers greys well, and leaves my hair super shiny. A fuss-free, easy to use product that smells divine and gives great lasting results - thank you Josh!\",\"imgUrl\":\"pdp/customers/woman-12.webp\"},{\"title\":\"Covers greys well, smooth & shiny hair!\",\"name\":\"Nilufer\",\"text\":\"This is my first home colouring kit & I’m so pleased with the result! It did take me a while to colour my roots & all the way to the tips, but it was worth it! I only missed a small areas of greys, not in obvious places, but the colour looks so natural. It blends well with my own colour, brings our extra shine & smoothness. Overall it makes my hair so healthier, not to mention the lovely smell. The kit has everything you need & in generous quantity. I think the deep conditioner makes a lot of difference to the end result. I strongly recommend it!\",\"imgUrl\":\"pdp/customers/woman-14.webp\"}]"},{"key":"text_rating_info","value":"32 SHADES"},{"key":"is_rating_info","value":"true"},{"key":"rating_color","value":"#d0e0e3"},{"key":"include_upsell","value":"true"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":6568869068880,\"productDescription\":\"Kind Permanent Colour, Toning Shade Shot, Repairing Miracle Shot\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. Includes a mixing bowl and application brush.\",\"route\":\"/products/colour-bowl-and-brush-set\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Roots\",\"productId\":14990853013889,\"productDescription\":\"Layering grey root touch up set that covers regrowth in between colouring. 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The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. My dad is also pretty chuffed because the price difference is unbelievable.\",\"title\":\"My 92-year-old mum is transformed.\",\"createdAt\":\"2023-01-10T09:11:43\",\"verifiedBuyer\":true,\"sentiment\":0.9935041,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"It's such a beautiful, natural, subtle colour.\"},\"looks\":{\"name\":\"looks\",\"sentence\":\"She now looks amazing.\"},\"mum\":{\"name\":\"mum\",\"sentence\":\"My 92-year-old mum was sceptical about using at-home colouring after decades of getting her hair coloured and highlighted in a salon.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde.\"},\"difference\":{\"name\":\"difference\",\"sentence\":\"My dad is also pretty chuffed because the price difference is unbelievable.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":379533758,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533758/square.jpg?1673342090\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533758/original.jpg?1673342090\",\"imageWidth\":810,\"imageHeight\":1080},{\"id\":379533753,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533753/square.jpg?1673342086\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/431001725/379533753/original.jpg?1673342086\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":75691735,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Kate N.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/93f0NqYv\",\"productName\":\"Permanent Hair Colour 8.0 - Dark Blonde + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815250/247768245/square.jpg?1739812920\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{\"Bundle\":\"Champagne Blonde\"},\"language\":\"en\"},{\"id\":352308302,\"score\":5,\"votesUp\":6,\"votesDown\":3,\"content\":\"Really liked this kit. I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"fieldsHighlights\":{},\"customFields\":{},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"productVariants\":{},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":443,\"5\":2636}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"791340060\",\"externalId\":\"14878635491713\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Instructions Clarity\",\"topic\":\"instructions\",\"summary\":\"Customers expressed appreciation for the clear and easy-to-follow instructions provided in the product reviews.\",\"coverage\":\"6\",\"avgSentiment\":0.86576056},{\"displayTopic\":\"Hair Feel\",\"topic\":\"feels\",\"summary\":\"It was reported by customers that the hair feels silky and leaves hair feeling amazing, leaving it feeling healthy and shiny.\",\"coverage\":\"7\",\"avgSentiment\":0.9152392},{\"displayTopic\":\"Colour Quality\",\"topic\":\"colour\",\"summary\":\"A substantial number of customers remarked that the colour is perfect and leaves their hair shiny and healthy.\",\"coverage\":\"51\",\"avgSentiment\":0.8578971},{\"displayTopic\":\"Overall Results\",\"topic\":\"results\",\"summary\":\"A significant amount of customers expressed satisfaction with the results, stating that they were pleased with the product.\",\"coverage\":\"18\",\"avgSentiment\":0.92143214},{\"displayTopic\":\"Product Smell\",\"topic\":\"smell\",\"summary\":\"Customers expressed satisfaction with the smell, describing it as great, lovely, pleasant, and lovely.\",\"coverage\":\"7\",\"avgSentiment\":0.8627474}],\"summaryHighlights\":[{\"reviewId\":176202839,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":347052992,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":347052184,\"reviewerName\":\"Nicky\",\"highlight\":\"This colour was a perfect match and my hair looks and feels great.\"}],\"paragraphSummary\":\"Customers appreciate the clear instructions, excellent coverage, and natural look of the Permanent Hair Colours + Shade Shots. They also enjoy the silky feel and pleasant smell of the product, though some find the shade too dark and the coverage of greys lacking.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

Customers appreciate the clear instructions, excellent coverage, and natural look of the Permanent Hair Colours + Shade Shots. They also enjoy the silky feel and pleasant smell of the product, though some find the shade too dark and the coverage of greys lacking.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"active_out_stock","value":"true"}],"price":20,"title":"4.0 - Darkest Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806020854145","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-559339.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806020854145/12849542332496/imagen_2024-12-12_093832041-v1734014311690.png?200x200"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Smoky Brunette\"]"},{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"active_out_stock","value":"true"}],"price":20,"title":"5.0 - Dark Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806020886913","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-955737.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806020886913/12849542332496/imagen_2024-12-12_093848791-v1734014328598.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Icy\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"},{"key":"active_out_stock","value":"true"}],"price":20,"title":"5.0 - Dark Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806020985217","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-679542.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806020985217/12849542332496/imagen_2024-12-12_094034065-v1734014433909.png?200x200"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Icy\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":20,"title":"5.5 - Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021017985","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-509716.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021017985/12849542332496/imagen_2024-12-12_094052574-v1734014452213.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Smoky Brunette\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":20,"title":"5.5 - Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021083521","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-469207.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021083521/12849542332496/imagen_2024-12-12_094238176-v1734014557811.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Smoky Brunette\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"selected_variant","value":"BE_AF_6.0_SM"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"6.0 - Light Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021116289","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-526672.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021116289/12849542332496/imagen_2024-12-12_094249251-v1734014568877.png?200x200"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Icy\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_6.0_CHE_IC"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"6.0 - Light Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021149057","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-323157.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021149057/12849542332496/imagen_2024-12-12_094407056-v1734014646694.png?200x200"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Icy\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"6.5 - Lighter Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021181825","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-682670.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021181825/12849542332496/imagen_2024-12-12_094420276-v1734014659912.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Champagne\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"6.5 - Lighter Brown + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021214593","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-357594.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021214593/12849542332496/imagen_2024-12-12_094445309-v1734014684957.png?200x200"},{"key":"description","value":"Golden, sun-kissed finish"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Champagne\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"7.0 - Lightest Brown + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021247361","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-477389.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021247361/12849542332496/imagen_2024-12-12_094502297-v1734014701950.png?200x200"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Icy\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"7.0 - Lightest Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021280129","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-517500.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021280129/12849542332496/imagen_2024-12-12_094521985-v1734014721622.png?200x200"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"description","value":"Golden, sun-kissed finish"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Champagne\"]"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"7.5 - Darkest Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021312897","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-316516.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021312897/12849542332496/imagen_2024-12-12_095218707-v1734015138341.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Icy\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"7.5 - Darkest Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021345665","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-106627.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021345665/12849542332496/imagen_2024-12-12_095234289-v1734015153921.png?200x200"},{"key":"description","value":"Golden, sun-kissed finish"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Champagne\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"8.0 - Dark Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021378433","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-262175.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021378433/12849542332496/imagen_2024-12-12_095248649-v1734015168642.png?200x200"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Icy\"]"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"8.0 - Dark Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021411201","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-448085.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021411201/12849542332496/imagen_2024-12-12_095320636-v1734015200248.png?200x200"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Champagne\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"description","value":"Golden, sun-kissed finish"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":20,"title":"9.0 - Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/53806021443969","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-656396.jpg?v=1770735618"},"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/53806021443969/12849542332496/imagen_2024-12-12_095343267-v1734015223003.png?200x200"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Icy\"]"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

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AQUA (WATER/EAU),

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ETHANOLAMINE,

LAURETH-3,

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m-AMINOPHENOL,

1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE,

OLETH-5 PHOSPHATE,

DIOLEYL PHOSPHATE,

SODIUM LAURYL SULFATE,

GLYCERYL STEARATE SE,

p-AMINOPHENOL,

LIMNANTHES ALBA (MEADOWFOAM) SEED OIL,

SODIUM SULFITE,

EDTA,

ERYTHORBIC ACID,

PARFUM (FRAGRANCE),

BISABOLOL,

LIMONENE,

LINALOOL,

CITRONELLOL,

ALPHA-ISOMETHYL IONONE,

ORBIGNYA SPECIOSA KERNEL OIL,

CHENOPODIUM QUINOA SEED EXTRACT,

ASTROCARYUM MURUMURU SEED BUTTER,

POTASSIUM SORBATE,

SODIUM BENZOATE,

TBHQ.

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The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. 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Go for Icy Colour Corrector) or work out what suits you best with the help of red and blue items of clothing.\\r\\n\\r\\nIf red suits you more, a warm-toned Shade Shot may be best. If blue suits you more, opt for a cool-toned Shade Shot. Still unsure? Our free online quiz helps you decide with confidence.\",\"Mix your expertly created Permanent Colour components with your Shade Shot together and apply to your hair.\",\"Enjoy that guaranteed confidence boost when people start asking, \\\"Where do you get your hair done?\\\".\"]"},{"key":"step_general_title","value":"3 steps to achieving confidence-boosting, salon-quality hair colour at home. 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The results are absolutely stunning, the coverage of my greys is incredible and the shine - wow! My hair feels soft, luxurious and professionally done. The actual contents smell so nice once on the hair and not of nasty chemicals. I also had very little hair fall during rinse out, which sometimes happens when I use dyes. I shall be recommending this product to everyone”\"]"},{"key":"talks_author","value":"Josh Wood - Founder"},{"key":"talks_description","value":"‘I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.’"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"testimonials_section_about_miracle","value":"{\"data\":[{\"title\":\"Award winning:\",\"description\":\"Best DIY Colour Product - Marie Claire Hair Awards, Best At-Home Colour - Women's Health Beauty Awards, Best Home Hair Colour - Harper's Bazaar UK Beauty 100 Awards.\"},{\"title\":\"Salon-quality colour at home:\",\"description\":\"Achieve rich, professional-looking colour in the comfort and convenience of your own home.\"},{\"title\":\"Confidence from root to top:\",\"description\":\"Get 100% grey coverage every time you colour.\"},{\"title\":\"Expert accessories:\",\"description\":\"Everything you need to get the colour you want at home, mess free\"}]}"},{"key":"testimonials_section_description","value":"Get ready to fall back in love with your hair colour"},{"key":"testimonials_section_image","value":"pdp/perm-shade-shot.png"},{"key":"testimonials_section_title","value":"Covers greys whilst giving you natural, multi-tonal colour results"},{"key":"text_rating_info","value":"32 SHADES"},{"key":"title apply","value":"[\"Applying the Permanent Hair Colour\"]"},{"key":"unlock_the_best_shade_section_title","value":"Unlock the best shade of you with the POWER OF 3:"},{"key":"unlock_the_best_shade_steps","value":"{\"data\":[{\"image\":\"permanent-colour-2.png\",\"title\":\"100% grey coverage\"},{\"image\":\"shade-shot-2.png\",\"title\":\"Rich, natural looking multi-tonal colour\"},{\"image\":\"miracle-shot-2.png\",\"title\":\"No bleach, no ammonia, vegan\"}]}"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":6568869068880,\"productDescription\":\"Kind Permanent Colour, Toning Shade Shot, Repairing Miracle Shot\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. 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The product is also appreciated for its pleasant smell and professional-looking home dye system. However, opinions on the shade and grey coverage are mixed.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

Customers praise the Permanent Hair Colours + Shade Shots x2 for its ability to make hair feel soft and silky, look vibrant and healthy, and deliver excellent results. The product is also appreciated for its pleasant smell and professional-looking home dye system. However, opinions on the shade and grey coverage are mixed.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"4.0 - Darkest Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271686930817","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-559339.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020854145/12849542332496/imagen_2024-12-12_093832041-v1734014311690.png?200x200"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"5.0 - Dark Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271686963585","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-955737.jpg?v=1770735618"},"metafields":[{"key":"active_out_stock","value":"true"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020886913/12849542332496/imagen_2024-12-12_093848791-v1734014328598.png?200x200"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"5.0 - Dark Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271686996353","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-679542.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020985217/12849542332496/imagen_2024-12-12_094034065-v1734014433909.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":40,"title":"5.5 - Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687029121","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-509716.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021017985/12849542332496/imagen_2024-12-12_094052574-v1734014452213.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":40,"title":"5.5 - Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687061889","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-469207.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"BE_AF_6.0_SM"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021083521/12849542332496/imagen_2024-12-12_094238176-v1734014557811.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"6.0 - Light Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687094657","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-526672.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_6.0_CHE_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021116289/12849542332496/imagen_2024-12-12_094249251-v1734014568877.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"6.0 - Light Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687127425","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-323157.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021149057/12849542332496/imagen_2024-12-12_094407056-v1734014646694.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"6.5 - Lighter Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687160193","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-682670.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021181825/12849542332496/imagen_2024-12-12_094420276-v1734014659912.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"6.5 - Lighter Brown + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687192961","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-357594.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021214593/12849542332496/imagen_2024-12-12_094445309-v1734014684957.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"7.0 - Lightest Brown + Champagne Blonde"},{"availableForSale":false,"storefrontId":"gid://shopify/ProductVariant/55271687225729","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-477389.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021247361/12849542332496/imagen_2024-12-12_094502297-v1734014701950.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"7.0 - Lightest Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687258497","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-517500.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021280129/12849542332496/imagen_2024-12-12_094521985-v1734014721622.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"7.5 - Darkest Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687291265","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-316516.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021312897/12849542332496/imagen_2024-12-12_095218707-v1734015138341.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"7.5 - Darkest Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687324033","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-106627.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021345665/12849542332496/imagen_2024-12-12_095234289-v1734015153921.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"8.0 - Dark Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687356801","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-262175.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021378433/12849542332496/imagen_2024-12-12_095248649-v1734015168642.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"8.0 - Dark Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687389569","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-448085.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021411201/12849542332496/imagen_2024-12-12_095320636-v1734015200248.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"9.0 - Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687422337","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-656396.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021443969/12849542332496/imagen_2024-12-12_095343267-v1734015223003.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":40,"title":"9.0 - Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687455105","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55015798702465/12849542332496/chestnut-brunette-shade-shot-891014-v1763999322622.jpg?1150x1560"}],"price":40,"title":"4.0 - Darkest Brown + Chestnut Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687487873","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55015798735233/12849542332496/chestnut-brunette-shade-shot-891014-v1763999312355.jpg?1150x1560"}],"price":40,"title":"5.0 - Dark Brown + Chestnut Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687520641","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55015798768001/12849542332496/chestnut-brunette-shade-shot-891014-v1763999331663.jpg?1150x1560"}],"price":40,"title":"5.5 - 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Light Brown + Copper Gold"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687684481","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55038529110401/12849542332496/copper-gold-shade-shot-629881-v1764625840290.jpg?1150x1560"}],"price":40,"title":"6.5 - Lighter Brown + Copper Gold"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687717249","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55038529143169/12849542332496/copper-gold-shade-shot-629881-v1764625847466.jpg?1150x1560"}],"price":40,"title":"7.0 - Lightest Brown + Copper Gold"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55271687750017","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55038529175937/12849542332496/copper-gold-shade-shot-629881-v1764625853835.jpg?1150x1560"}],"price":40,"title":"7.5 - Darkest Blonde + Copper Gold"}]},{"id":"c9419a7a-af05-5fc6-a363-bd7537a896be","handle":"permanent-hair-colours-shade-shots-x3","tags":["filter:permanent colour","YGroup_permcolourshadeshot"],"title":"Multi-buy: Permanent Colour and Shade Shots x3","storefrontId":"gid://shopify/Product/15298415133057","productType":"Colour: Permanent","options":[{"name":"Bundle","values":["4.0 - 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The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"},{\"title\":\"A good quality product\",\"name\":\"Denise\",\"text\":\"I use for root colour as I am pepper and salt grey, which means this colour 9.0 lightens the brown slightly and changes the pale grey/white of my natural growth to a really nice pale blonde. The overall result is a lovely colour and doesn't ruin the condition of hair. Very good conditioning treatment included. Instructions are easy to follow.\",\"imgUrl\":\"pdp/customers/woman-13.webp\"},{\"title\":\"Unlike my salon colour it\",\"name\":\"Gausia\",\"text\":\"Unlike my salon colour it lasts longer , keeps my hair silky, have started using it for the past three months ,and have never looked back,it's an excellent product ,well done josh wood\",\"imgUrl\":\"pdp/customers/woman-9.webp\"},{\"title\":\"Fantastic colour!!\",\"name\":\"Sarah\",\"text\":\"Love, love, love the colour, condition and fragrance!!!\",\"imgUrl\":\"pdp/customers/woman-11.webp\"},{\"title\":\"Best hair dye I have ever used x\",\"name\":\"Nilufer\",\"text\":\"It was the best hair dye I have genuinely ever used, the best colour aswell. It was so gentle on my hair aswell. So thank you very much.\",\"imgUrl\":\"pdp/customers/woman-10.webp\"},{\"title\":\"Fuss-free colour with lasting results\",\"name\":\"Natalie P.\",\"text\":\"A really great colour, perfect for lighter brown hair with warm tones. Covers greys well, and leaves my hair super shiny. A fuss-free, easy to use product that smells divine and gives great lasting results - thank you Josh!\",\"imgUrl\":\"pdp/customers/woman-12.webp\"},{\"title\":\"Covers greys well, smooth & shiny hair!\",\"name\":\"Nilufer\",\"text\":\"This is my first home colouring kit & I’m so pleased with the result! It did take me a while to colour my roots & all the way to the tips, but it was worth it! I only missed a small areas of greys, not in obvious places, but the colour looks so natural. It blends well with my own colour, brings our extra shine & smoothness. Overall it makes my hair so healthier, not to mention the lovely smell. The kit has everything you need & in generous quantity. I think the deep conditioner makes a lot of difference to the end result. 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Go for Icy Colour Corrector) or work out what suits you best with the help of red and blue items of clothing.\\r\\n\\r\\nIf red suits you more, a warm-toned Shade Shot may be best. If blue suits you more, opt for a cool-toned Shade Shot. Still unsure? Our free online quiz helps you decide with confidence.\",\"Mix your expertly created Permanent Colour components with your Shade Shot together and apply to your hair.\",\"Enjoy that guaranteed confidence boost when people start asking, \\\"Where do you get your hair done?\\\".\"]"},{"key":"step_general_title","value":"3 steps to achieving confidence-boosting, salon-quality hair colour at home. "},{"key":"step_image","value":"[[{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733927993702,\"key\":\"14878635491713/1733927993702/image.png\",\"scope\":\"14878635491713\",\"handle\":\"1733927993702\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733927993702/image.png?v=1733927993703&options=\",\"width\":320,\"height\":400,\"aspect_ratio\":0.8},{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733927995947,\"key\":\"14878635491713/1733927995947/image.png\",\"scope\":\"14878635491713\",\"handle\":\"1733927995947\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733927995947/image.png?v=1733927995948&options=\",\"width\":640,\"height\":800,\"aspect_ratio\":0.8}],[{\"filename\":\"image15.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733928130922,\"key\":\"14878635491713/1733928130922/image15.png\",\"scope\":\"14878635491713\",\"handle\":\"1733928130922\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733928130922/image15.png?v=1733928130922&options=\",\"width\":760,\"height\":554,\"aspect_ratio\":1.371841155234657}],[{\"filename\":\"image8.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1733928175445,\"key\":\"14878635491713/1733928175445/image8.png\",\"scope\":\"14878635491713\",\"handle\":\"1733928175445\",\"src\":\"https://cdn.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445\",\"original_src\":\"https://original.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445\",\"cloudinary_src\":\"https://cld.accentuate.io/14878635491713/1733928175445/image8.png?v=1733928175445&options=\",\"width\":1080,\"height\":1080,\"aspect_ratio\":1}]]"},{"key":"step_link_button","value":"[\"/miracle-steps\",\"\",\"\"]"},{"key":"step_title","value":"[\"Choose your Colour & toning Shade Shot\",\"Colour at home with confidence\",\"Get ready to feel more you\"]"},{"key":"subtitle_apply","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"talks_about_apply","value":"[\"“Having used so many home box dyes, this has to be the BEST one ever! The results are absolutely stunning, the coverage of my greys is incredible and the shine - wow! My hair feels soft, luxurious and professionally done. The actual contents smell so nice once on the hair and not of nasty chemicals. I also had very little hair fall during rinse out, which sometimes happens when I use dyes. I shall be recommending this product to everyone”\"]"},{"key":"talks_author","value":"Josh Wood - Founder"},{"key":"talks_description","value":"‘I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.’"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"testimonials_section_about_miracle","value":"{\"data\":[{\"title\":\"Award winning:\",\"description\":\"Best DIY Colour Product - Marie Claire Hair Awards, Best At-Home Colour - Women's Health Beauty Awards, Best Home Hair Colour - Harper's Bazaar UK Beauty 100 Awards.\"},{\"title\":\"Salon-quality colour at home:\",\"description\":\"Achieve rich, professional-looking colour in the comfort and convenience of your own home.\"},{\"title\":\"Confidence from root to top:\",\"description\":\"Get 100% grey coverage every time you colour.\"},{\"title\":\"Expert accessories:\",\"description\":\"Everything you need to get the colour you want at home, mess free\"}]}"},{"key":"testimonials_section_description","value":"Get ready to fall back in love with your hair colour"},{"key":"testimonials_section_image","value":"pdp/perm-shade-shot.png"},{"key":"testimonials_section_title","value":"Covers greys whilst giving you natural, multi-tonal colour results"},{"key":"text_rating_info","value":"32 SHADES"},{"key":"title apply","value":"[\"Applying the Permanent Hair Colour\"]"},{"key":"unlock_the_best_shade_section_title","value":"Unlock the best shade of you with the POWER OF 3:"},{"key":"unlock_the_best_shade_steps","value":"{\"data\":[{\"image\":\"permanent-colour-2.png\",\"title\":\"100% grey coverage\"},{\"image\":\"shade-shot-2.png\",\"title\":\"Rich, natural looking multi-tonal colour\"},{\"image\":\"miracle-shot-2.png\",\"title\":\"No bleach, no ammonia, vegan\"}]}"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":6568869068880,\"productDescription\":\"Kind Permanent Colour, Toning Shade Shot, Repairing Miracle Shot\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. 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The product is praised for its natural look, glossy shine, and soft, silky hair feel. However, opinions on the shade and grey coverage vary, and some customers found the smell to be lovely.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

Customers appreciate the excellent grey coverage and long-lasting results of the permanent hair color kit. The product is praised for its natural look, glossy shine, and soft, silky hair feel. However, opinions on the shade and grey coverage vary, and some customers found the smell to be lovely.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"5.0 - Dark Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155709825","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-955737.jpg?v=1770735618"},"metafields":[{"key":"active_out_stock","value":"true"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020886913/12849542332496/imagen_2024-12-12_093848791-v1734014328598.png?200x200"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"5.0 - Dark Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155742593","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-679542.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020985217/12849542332496/imagen_2024-12-12_094034065-v1734014433909.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":60,"title":"5.5 - Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155775361","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-509716.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021017985/12849542332496/imagen_2024-12-12_094052574-v1734014452213.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":60,"title":"5.5 - Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155808129","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-469207.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"BE_AF_6.0_SM"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021083521/12849542332496/imagen_2024-12-12_094238176-v1734014557811.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"6.0 - Light Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155840897","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-526672.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_6.0_CHE_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021116289/12849542332496/imagen_2024-12-12_094249251-v1734014568877.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"6.0 - Light Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155873665","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-323157.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021149057/12849542332496/imagen_2024-12-12_094407056-v1734014646694.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"6.5 - Lighter Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155906433","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-682670.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021181825/12849542332496/imagen_2024-12-12_094420276-v1734014659912.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"6.5 - Lighter Brown + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272155939201","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-357594.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021214593/12849542332496/imagen_2024-12-12_094445309-v1734014684957.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"7.0 - Lightest Brown + Champagne Blonde"},{"availableForSale":false,"storefrontId":"gid://shopify/ProductVariant/55272155971969","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-477389.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021247361/12849542332496/imagen_2024-12-12_094502297-v1734014701950.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"7.0 - Lightest Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156004737","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-517500.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021280129/12849542332496/imagen_2024-12-12_094521985-v1734014721622.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"7.5 - Darkest Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156037505","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-316516.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021312897/12849542332496/imagen_2024-12-12_095218707-v1734015138341.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"7.5 - Darkest Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156070273","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-106627.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021345665/12849542332496/imagen_2024-12-12_095234289-v1734015153921.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"8.0 - Dark Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156103041","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-262175.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021378433/12849542332496/imagen_2024-12-12_095248649-v1734015168642.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"8.0 - Dark Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156135809","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-448085.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021411201/12849542332496/imagen_2024-12-12_095320636-v1734015200248.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":60,"title":"9.0 - Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272156168577","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-656396.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021443969/12849542332496/imagen_2024-12-12_095343267-v1734015223003.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

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The scent is gorgeous and the barrier, stain wipe and gloves are all perfect. My hair has never felt glossier and I honestly get comments on my colour and I never have before! So silky, so shiny and long lasting\",\"imgUrl\":\"pdp/customers/woman-3.png\"},{\"title\":\"This is truly a MIRACLE!\",\"name\":\"Sarah E.\",\"text\":\"This system is awesome! My hair is as good as when I’ve been to a salon. I purchase on a subscription and I highly recommend to anyone. Covers my grey, feels in such good condition and so easy to use! Hurrah for Josh Wood. Saves me time and money 💰\",\"imgUrl\":\"pdp/customers/woman-5.png\"},{\"title\":\"Brilliant!\",\"name\":\"Gillian T.\",\"text\":\"Best at home hair colour I’ve ever used. Always left hair colouring to my hairdresser but changed my mind after reading the reviews and seeing people’s photos. The shade choices are spot on. My shade is 6.0 with an icy shot. I will definitely buy again.\",\"imgUrl\":\"pdp/customers/woman-2.png\"},{\"title\":\"Never disappoints\",\"name\":\"Alexandra N.\",\"text\":\"I am always satisfied with the Miracle System, the kit is easy to use every time and provides shine and super soft hair plus it covers all my white hairs 😁. The color is what I need and absolutely fabulous for me. Josh Wood never disappoints!! Thank you so much.\",\"imgUrl\":\"pdp/customers/woman-4.png\"},{\"title\":\"Thank you Josh Wood\",\"name\":\"Alexandra N.\",\"text\":\"Absolutely love the miracle system, gives my hair a good grey coverage, shine, softness, is the best haircolor on the market. It is easy to find it and order it online. It looks very good with the package and all the instructions are very useful. It is very easy to do it yourself at home. Thank you Josh Wood for looking after everyone's hair.\",\"imgUrl\":\"pdp/customers/woman-1.png\"},{\"title\":\"A good quality product\",\"name\":\"Denise\",\"text\":\"I use for root colour as I am pepper and salt grey, which means this colour 9.0 lightens the brown slightly and changes the pale grey/white of my natural growth to a really nice pale blonde. The overall result is a lovely colour and doesn't ruin the condition of hair. Very good conditioning treatment included. Instructions are easy to follow.\",\"imgUrl\":\"pdp/customers/woman-13.webp\"},{\"title\":\"Unlike my salon colour it\",\"name\":\"Gausia\",\"text\":\"Unlike my salon colour it lasts longer , keeps my hair silky, have started using it for the past three months ,and have never looked back,it's an excellent product ,well done josh wood\",\"imgUrl\":\"pdp/customers/woman-9.webp\"},{\"title\":\"Fantastic colour!!\",\"name\":\"Sarah\",\"text\":\"Love, love, love the colour, condition and fragrance!!!\",\"imgUrl\":\"pdp/customers/woman-11.webp\"},{\"title\":\"Best hair dye I have ever used x\",\"name\":\"Nilufer\",\"text\":\"It was the best hair dye I have genuinely ever used, the best colour aswell. It was so gentle on my hair aswell. So thank you very much.\",\"imgUrl\":\"pdp/customers/woman-10.webp\"},{\"title\":\"Fuss-free colour with lasting results\",\"name\":\"Natalie P.\",\"text\":\"A really great colour, perfect for lighter brown hair with warm tones. Covers greys well, and leaves my hair super shiny. A fuss-free, easy to use product that smells divine and gives great lasting results - thank you Josh!\",\"imgUrl\":\"pdp/customers/woman-12.webp\"},{\"title\":\"Covers greys well, smooth & shiny hair!\",\"name\":\"Nilufer\",\"text\":\"This is my first home colouring kit & I’m so pleased with the result! It did take me a while to colour my roots & all the way to the tips, but it was worth it! I only missed a small areas of greys, not in obvious places, but the colour looks so natural. It blends well with my own colour, brings our extra shine & smoothness. Overall it makes my hair so healthier, not to mention the lovely smell. The kit has everything you need & in generous quantity. I think the deep conditioner makes a lot of difference to the end result. I strongly recommend it!\",\"imgUrl\":\"pdp/customers/woman-14.webp\"}]"},{"key":"rating_color","value":"#d0e0e3"},{"key":"selection_first_level_list","value":"permanent-colour-4-0-darkest-brown|permanent-colour-5-0-dark-brown-1|permanent-colour-5-5-brown|permanent-colour-6-0-light-brown|permanent-colour-6-5-lighter-brown|permanent-colour-7-0-lightest-brown|permanent-colour-7-5-darkest-blonde|permanent-colour-8-0-dark-blonde|permanent-colour-9-0-blonde"},{"key":"skip_adding_the_miracle_shot_automatically","value":"true"},{"key":"step_button_text","value":"[\"Find my shade\",\"\",\"\"]"},{"key":"step_description","value":"[\"Start by looking at your hair in natural light (taking a photo can be helpful here, too!). Match your hair colour to one of the expertly-created 11 Colour shades. This is your base colour.\\r\\n\\r\\nNow it’s time to get personal. Deciding which toning Shade Shot to go for can be based on what look you’re trying to achieve (e.g. hate warmth? Go for Icy Colour Corrector) or work out what suits you best with the help of red and blue items of clothing.\\r\\n\\r\\nIf red suits you more, a warm-toned Shade Shot may be best. If blue suits you more, opt for a cool-toned Shade Shot. Still unsure? Our free online quiz helps you decide with confidence.\",\"Mix your expertly created Permanent Colour components with your Shade Shot together and apply to your hair.\",\"Enjoy that guaranteed confidence boost when people start asking, \\\"Where do you get your hair done?\\\".\"]"},{"key":"step_general_title","value":"3 steps to achieving confidence-boosting, salon-quality hair colour at home. "},{"key":"step_image","value":"[[{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1769432875978,\"key\":\"15298418180481/1769432875978/image.png\",\"scope\":\"15298418180481\",\"handle\":\"1769432875978\",\"src\":\"https://cdn.accentuate.io/15298418180481/1769432875978/image.png?v=1769432875979\",\"original_src\":\"https://original.accentuate.io/15298418180481/1769432875978/image.png?v=1769432875979\",\"cloudinary_src\":\"https://cld.accentuate.io/15298418180481/1769432875978/image.png?v=1769432875979&options=\",\"width\":320,\"height\":400,\"aspect_ratio\":0.8},{\"filename\":\"image.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1769432877135,\"key\":\"15298418180481/1769432877135/image.png\",\"scope\":\"15298418180481\",\"handle\":\"1769432877135\",\"src\":\"https://cdn.accentuate.io/15298418180481/1769432877135/image.png?v=1769432877135\",\"original_src\":\"https://original.accentuate.io/15298418180481/1769432877135/image.png?v=1769432877135\",\"cloudinary_src\":\"https://cld.accentuate.io/15298418180481/1769432877135/image.png?v=1769432877135&options=\",\"width\":640,\"height\":800,\"aspect_ratio\":0.8}],[{\"filename\":\"image15.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1769432878248,\"key\":\"15298418180481/1769432878248/image15.png\",\"scope\":\"15298418180481\",\"handle\":\"1769432878248\",\"src\":\"https://cdn.accentuate.io/15298418180481/1769432878248/image15.png?v=1769432878248\",\"original_src\":\"https://original.accentuate.io/15298418180481/1769432878248/image15.png?v=1769432878248\",\"cloudinary_src\":\"https://cld.accentuate.io/15298418180481/1769432878248/image15.png?v=1769432878248&options=\",\"width\":760,\"height\":554,\"aspect_ratio\":1.371841155234657}],[{\"filename\":\"image8.png\",\"mime_type\":\"image/png\",\"media_type\":\"image\",\"alt\":\"\",\"id\":1769432879445,\"key\":\"15298418180481/1769432879445/image8.png\",\"scope\":\"15298418180481\",\"handle\":\"1769432879445\",\"src\":\"https://cdn.accentuate.io/15298418180481/1769432879445/image8.png?v=1769432879445\",\"original_src\":\"https://original.accentuate.io/15298418180481/1769432879445/image8.png?v=1769432879445\",\"cloudinary_src\":\"https://cld.accentuate.io/15298418180481/1769432879445/image8.png?v=1769432879445&options=\",\"width\":1080,\"height\":1080,\"aspect_ratio\":1}]]"},{"key":"step_link_button","value":"[\"/miracle-steps\",\"\",\"\"]"},{"key":"step_title","value":"[\"Choose your Colour & toning Shade Shot\",\"Colour at home with confidence\",\"Get ready to feel more you\"]"},{"key":"subtitle_apply","value":"[\"Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.\"]"},{"key":"talks_about_apply","value":"[\"“Having used so many home box dyes, this has to be the BEST one ever! The results are absolutely stunning, the coverage of my greys is incredible and the shine - wow! My hair feels soft, luxurious and professionally done. The actual contents smell so nice once on the hair and not of nasty chemicals. I also had very little hair fall during rinse out, which sometimes happens when I use dyes. I shall be recommending this product to everyone”\"]"},{"key":"talks_author","value":"Josh Wood - Founder"},{"key":"talks_description","value":"‘I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.’"},{"key":"talks_title","value":"Josh Talks Colour"},{"key":"talks_video","value":"https://youtu.be/xiQyCKq6g5k"},{"key":"testimonials_section_about_miracle","value":"{\"data\":[{\"title\":\"Award winning:\",\"description\":\"Best DIY Colour Product - Marie Claire Hair Awards, Best At-Home Colour - Women's Health Beauty Awards, Best Home Hair Colour - Harper's Bazaar UK Beauty 100 Awards.\"},{\"title\":\"Salon-quality colour at home:\",\"description\":\"Achieve rich, professional-looking colour in the comfort and convenience of your own home.\"},{\"title\":\"Confidence from root to top:\",\"description\":\"Get 100% grey coverage every time you colour.\"},{\"title\":\"Expert accessories:\",\"description\":\"Everything you need to get the colour you want at home, mess free\"}]}"},{"key":"testimonials_section_description","value":"Get ready to fall back in love with your hair colour"},{"key":"testimonials_section_image","value":"pdp/perm-shade-shot.png"},{"key":"testimonials_section_title","value":"Covers greys whilst giving you natural, multi-tonal colour results"},{"key":"text_rating_info","value":"32 SHADES"},{"key":"title apply","value":"[\"Applying the Permanent Hair Colour\"]"},{"key":"unlock_the_best_shade_section_title","value":"Unlock the best shade of you with the POWER OF 3:"},{"key":"unlock_the_best_shade_steps","value":"{\"data\":[{\"image\":\"permanent-colour-2.png\",\"title\":\"100% grey coverage\"},{\"image\":\"shade-shot-2.png\",\"title\":\"Rich, natural looking multi-tonal colour\"},{\"image\":\"miracle-shot-2.png\",\"title\":\"No bleach, no ammonia, vegan\"}]}"},{"key":"upsell_info","value":"[{\"productCategory\":\"Bundle\",\"productId\":6568869068880,\"productDescription\":\"Kind Permanent Colour, Toning Shade Shot, Repairing Miracle Shot\",\"route\":\"/products/miracle-system\",\"productType\":\"TwoVariantsSelect\"},{\"productCategory\":\"Tools\",\"productId\":6591994724432,\"productDescription\":\"Permanent colour is simple, precise and mess-free to apply with this colour accessories kit, designed by Josh. Includes a mixing bowl and application brush.\",\"route\":\"/products/colour-bowl-and-brush-set\",\"productType\":\"NormalProduct\"},{\"productCategory\":\"Roots\",\"productId\":14990853013889,\"productDescription\":\"Layering grey root touch up set that covers regrowth in between colouring. Instant coverage applied to use on wet and dry hair using the Precision Brush. Temporary, washes out. 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I loved the whole product.\\\"\"]"},{"key":"google_product_category","value":"2814"},{"key":"rating","value":"{\"scale_min\":\"1.0\",\"scale_max\":\"5.0\",\"value\":\"4.6\"}"},{"key":"rating_count","value":"3474"},{"key":"reviews_average","value":"4.6"},{"key":"reviews_count","value":"3474"},{"key":"preloaded_bottomline","value":"{\"bottomline\":{\"totalReviews\":3475,\"averageScore\":4.5709352,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0}}"},{"key":"preloaded_reviews","value":"{\"pagination\":{\"page\":1,\"perPage\":5,\"total\":3475},\"bottomline\":{\"totalReview\":3475,\"averageScore\":4.5709352,\"totalOrganicReviews\":0,\"organicAverageScore\":0.0,\"starDistribution\":{\"1\":81,\"2\":94,\"3\":221,\"4\":443,\"5\":2636}},\"products\":[{\"id\":1029894650,\"domainKey\":\"15298418180481\",\"name\":\"Multi-buy: Permanent Colour and Shade Shots x4\",\"socialLinks\":{\"linkedin\":\"https://yotpo.com/go/tzaNGsbV\",\"facebook\":\"https://yotpo.com/go/virFDw1a\",\"twitter\":\"https://yotpo.com/go/7tQhNiEk\",\"googleOauth2\":\"https://yotpo.com/go/c53RwRHD\"},\"embeddedWidgetLink\":\"https://yotpo.com/go/riFWQvDM\",\"testimonialsProductLink\":\"https://yotpo.com/go/jEZ3hwC0\",\"productLink\":\"https://yotpo.com/go/CBVhUrgp\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/982451053/804464597/square.jpg?1770735630\"}],\"reviews\":[{\"id\":724739422,\"score\":5,\"votesUp\":0,\"votesDown\":1,\"content\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\",\"title\":\"Recommend)\",\"createdAt\":\"2025-07-04T12:41:04\",\"verifiedBuyer\":true,\"sentiment\":0.9780236,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"damage\":{\"name\":\"damage\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"colour\":{\"name\":\"colour\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"},\"hair\":{\"name\":\"hair\",\"sentence\":\"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted.\"},\"shade\":{\"name\":\"shade\",\"sentence\":\"The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)\"}},\"imagesData\":[{\"id\":717727187,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/square.jpg?1751632945\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/724739422/717727187/original.jpg?1751632945\",\"imageWidth\":664,\"imageHeight\":1080}],\"user\":{\"userId\":146511904,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Armine G.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/6u3QebxM\",\"productName\":\"Permanent Hair Colour 4.0 - Darkest Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815240/121026101/square.jpg?1739812424\"},\"country\":{\"code\":\"AM\",\"label\":\"🇦🇲 Armenia\"},\"productVariants\":{\"Bundle\":\"Smoky Brunette\"},\"language\":\"en\"},{\"id\":702383445,\"score\":5,\"votesUp\":0,\"votesDown\":0,\"content\":\"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! 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She finally relented and allowed me to use Josh Wood colour. The pictures say it all. She was always a strawberry blonde, but she'd become progressively more blonde and generic in her local salon. She now looks amazing. Everyone tells her she looks 10 years younger and I agree. It's such a beautiful, natural, subtle colour. The champagne shade shot was just enough to give a hint of warmth on the 8.0 dark blonde. I don't think she will ever return to the salon for colour now. 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I had colour 6.0 with the choc shot. I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected. My hair smells gorgeous like its fresh from the tumble dryer! The colour seems to be tonal. I am most impressed with the colour blocking cream and stain remover wipe. Really works well.\",\"title\":\"Very happy\",\"createdAt\":\"2022-04-02T16:19:13\",\"verifiedBuyer\":true,\"sentiment\":0.9812742,\"isIncentivized\":false,\"isShop\":false,\"topics\":{\"colour\":{\"name\":\"colour\",\"sentence\":\"I was a bit freaked out at first because the colour was initially gingery red, but eventually it darkened and now looks more how I expected.\"},\"staining\":{\"name\":\"staining\",\"sentence\":\"I am most impressed with the colour blocking cream and stain remover wipe.\"},\"kit\":{\"name\":\"kit\",\"sentence\":\"Really liked this kit.\"}},\"imagesData\":[{\"id\":284785480,\"thumbUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/square.jpg?1648916451\",\"originalUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Review/352308302/284785480/original.jpg?1648916451\",\"imageWidth\":810,\"imageHeight\":1080}],\"user\":{\"userId\":43320317,\"userType\":\"User\",\"isSocialConnected\":0,\"displayName\":\"Nicola M.\"},\"groupingData\":{\"productUrl\":\"https://yotpo.com/go/kVWjTlg0\",\"productName\":\"Permanent Hair Colour 6.0 - Light Brown + Shade Shot\",\"imageUrl\":\"https://cdn-yotpo-images-production.yotpo.com/Product/176815272/121026135/square.jpg?1739813375\"},\"country\":{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\"},\"language\":\"en\"}]}"},{"key":"preloaded_star_distribution","value":"{\"1\":81,\"2\":94,\"3\":221,\"4\":443,\"5\":2636}"},{"key":"preloaded_product_filters","value":"{\"storeId\":\"A5b97WlFTZMtpsAaK32yCks3ZF3IGGbBFq7cMPUt\",\"productId\":\"1029894650\",\"externalId\":\"15298418180481\",\"topics\":[],\"summaryTopics\":[{\"displayTopic\":\"Hair Feel\",\"topic\":\"hair\",\"summary\":\"A significant number of customers loved the hair dye, stating that it made their hair feel soft, shiny, and natural.\",\"coverage\":\"25\",\"avgSentiment\":0.7951668},{\"displayTopic\":\"Hair Condition\",\"topic\":\"conditioner\",\"summary\":\"Customers appreciated the ability to leave their hair in better condition after using Josh Wood hair dye.\",\"coverage\":\"7\",\"avgSentiment\":0.9104784},{\"displayTopic\":\"Appearance\",\"topic\":\"looks\",\"summary\":\"Customers expressed satisfaction with the natural look achieved by the Josh Wood Permanent Hair Colours and Shade Shots.\",\"coverage\":\"9\",\"avgSentiment\":0.8998711},{\"displayTopic\":\"Product Coverage\",\"topic\":\"coverage\",\"summary\":\"A significant number of customers appreciated the coverage of the product, describing it as excellent, fabulous, and natural-looking.\",\"coverage\":\"15\",\"avgSentiment\":0.83895123},{\"displayTopic\":\"Fragrance\",\"topic\":\"smell\",\"summary\":\"Customers expressed appreciation for the lovely and pleasant smell of the product, with many describing it as great or amazing.\",\"coverage\":\"7\",\"avgSentiment\":0.8627474}],\"summaryHighlights\":[{\"reviewId\":347052402,\"reviewerName\":\"Marie J.\",\"highlight\":\"Lovely natural shade, matched my hair colour well, pleasant smell\"},{\"reviewId\":347052992,\"reviewerName\":\"Samantha B.\",\"highlight\":\"Loved the result, good highs and lows and left my hair looking healthy and conditioned.\"},{\"reviewId\":347052184,\"reviewerName\":\"Nicky\",\"highlight\":\"This colour was a perfect match and my hair looks and feels great.\"}],\"paragraphSummary\":\"Customers appreciate the soft, shiny, and natural feel of their hair after using the Permanent Hair Colours + Shade Shots x4. The product is praised for its natural look, pleasant smell, and excellent coverage. While some customers have mixed opinions about the grey coverage, the overall results are considered great.\",\"countries\":[{\"code\":\"DE\",\"label\":\"🇩🇪 Germany\",\"count\":3},{\"code\":\"CZ\",\"label\":\"🇨🇿 Czech Republic\",\"count\":3},{\"code\":\"GB\",\"label\":\"🇬🇧 United Kingdom\",\"count\":3367},{\"code\":\"IT\",\"label\":\"🇮🇹 Italy\",\"count\":2},{\"code\":\"IE\",\"label\":\"🇮🇪 Ireland\",\"count\":51},{\"code\":\"FR\",\"label\":\"🇫🇷 France\",\"count\":5},{\"code\":\"ES\",\"label\":\"🇪🇸 Spain\",\"count\":3},{\"code\":\"TR\",\"label\":\"🇹🇷 Turkey\",\"count\":3},{\"code\":\"US\",\"label\":\"🇺🇸 United States\",\"count\":3}]}"},{"key":"llm_schema_html","value":"

Overall rating: 4.5709352 / 5 from 3475 reviews.

AI Generated Review Summary

Customers appreciate the soft, shiny, and natural feel of their hair after using the Permanent Hair Colours + Shade Shots x4. The product is praised for its natural look, pleasant smell, and excellent coverage. While some customers have mixed opinions about the grey coverage, the overall results are considered great.

Summary topics

Review topics: [].

Review highlights

Reviews

Not good for me sadly

"The colour and shot was suggested to me by your colour team and I was unsure as although the brand I’ve been using is 7. 6 this seemed too light and blonde. I applied to one side but decided not to risk and washed out. Maybe it would have turned out ok but could also have been a disaster. The photo is my colour before applying a refresh and grey touch up."

— Susan B. (2/5)

Colour that lasts. . .

"One month on from my first application and the colour has lasted through several washes. Second application to cover grey just completed. Much less hair shedding post colouring. Unlike my previous herbal hair dye, where after every wash, my hair shed a lot, and the colour barely lasted after one wash, so needed to dye my hair every 10 days. Love the smell, and how natural the colour looks."

— Hamitana-Heni L. (5/5)

Excellent product

"So easy to use, clear concise instructions and no dripping, a great result."

— Caroline F. (5/5)

Love it that you can

"Love it that you can choose how deep a shade you want"

— Kathleen F. (5/5)

"Have been using josh wood for about 10 years, great colour and love the shade shots The icy blonde us great if you dont want the warm tones"

— Lisa (5/5)

Recommend)

"I loved the hair dye, my hair is shiny and soft afterwards and got minimal damage if any, which is exactly what I wanted. The colour is gorgeous, just what I wanted, but I think you don’t need a shade shot necessarily for darker colours, think I’ll get the miracle next time)"

— Armine G. (5/5)

Good for my sensitive scalp

"I used the hair dye and shot for the first time and I am happy with the result. My concern is my sensitive skin. Many reputable brands used in most salons gave me itchy rashes on my scalp while these products didn’t. The colour also covers my greys very well and the hair feels so good."

— Patty K. (5/5)

Doesn’t fully cover grey and fades quickly

"A nice colour when first on and easy to use, but doesn’t cover all grey especially around the ears, even though properly applied in those areas. It also fades quite quickly - only really lasts me 2-3 weeks which is disappointing."

— Kate F. (3/5)

Good

"Hi I have found your product good BUT it does not last very long I feel the colour needs a boost after only a week and have to use the gloss. The Champagne Gloss has been out of stock for weeks - not a good service so for this reason the product is good."

— Kim M. (3/5)

First time self colouring in years!

"I usually go to the hairdresser for balayage but have a young baby and taking 3 hours away is not really an option! Noticed a few more greys so decided to try Josh Wood colour. It’s left my hair feeling gorgeous and pretty much matches my natural colour which is what I wanted! I’m so happy I don’t think I’ll go back to the hairdresser for my root colour!"

— Mairi L. (5/5)

Q&A

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YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, LAURETH-3, ETHANOLAMINE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, LIMONENE, LINALOOL, CITRONELLOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"4.0 - Darkest Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177402241","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-559339.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020854145/12849542332496/imagen_2024-12-12_093832041-v1734014311690.png?200x200"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"5.0 - Dark Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177435009","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-50-dark-brown-shade-shot-955737.jpg?v=1770735618"},"metafields":[{"key":"active_out_stock","value":"true"},{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.0-BEFORE-_-AFTER-TONES_V5"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020886913/12849542332496/imagen_2024-12-12_093848791-v1734014328598.png?200x200"},{"key":"variant_ingredients","value":"

YOUR EXPERT COLOUR:
AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, 4-CHLORORESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), m-AMINOPHENOL, BISABOLOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%:
AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM:
AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE:
AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT:
AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"5.0 - Dark Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177467777","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-679542.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806020985217/12849542332496/imagen_2024-12-12_094034065-v1734014433909.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":80,"title":"5.5 - Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177500545","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-55-brown-shade-shot-509716.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"5.5-BEFORE-_-AFTER-TONES_V4"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 5.5 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021017985/12849542332496/imagen_2024-12-12_094052574-v1734014452213.png?200x200"},{"key":"variant_ingredients","value":"

Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE 2-METHYLRESORCINOL CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 4-CHLORORESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) m-AMINOPHENOL BISABOLOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 20 VOL 6% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"

"}],"price":80,"title":"5.5 - Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177533313","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-469207.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Brass-free brunette without a hint of red or orange"},{"key":"selected_variant","value":"BE_AF_6.0_SM"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Smoky Brunette\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021083521/12849542332496/imagen_2024-12-12_094238176-v1734014557811.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"6.0 - Light Brown + Smoky Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177566081","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-60-light-brown-shade-shot-526672.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_6.0_CHE_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021116289/12849542332496/imagen_2024-12-12_094249251-v1734014568877.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 4-CHLORORESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 20 VOL 6%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL, SODIUM HYDROXIDE.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"6.0 - Light Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177598849","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-323157.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021149057/12849542332496/imagen_2024-12-12_094407056-v1734014646694.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"6.5 - Lighter Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177631617","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-65-lighter-brown-shade-shot-682670.jpg?v=1770735618"},"metafields":[{"key":"selected_variant","value":"6.5-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 6.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021181825/12849542332496/imagen_2024-12-12_094420276-v1734014659912.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, TOLUENE-2,5-DIAMINE SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, GLYCERYL STEARATE SE, PARFUM (FRAGRANCE), LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, ERYTHORBIC ACID, EDTA, 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, 2-AMINO-3-HYDROXYPYRIDINE, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"6.5 - Lighter Brown + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177664385","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-357594.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021214593/12849542332496/imagen_2024-12-12_094445309-v1734014684957.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"7.0 - Lightest Brown + Champagne Blonde"},{"availableForSale":false,"storefrontId":"gid://shopify/ProductVariant/55272177697153","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-70-lightest-brown-shade-shot-477389.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.0-BEFORE-_-AFTER-TONES_V3"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021247361/12849542332496/imagen_2024-12-12_094502297-v1734014701950.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, TOLUENE-2,5-DIAMINE SULFATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, 2-METHYLRESORCINOL, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), 4-CHLORORESORCINOL, BISABOLOL, m-AMINOPHENOL, p-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"7.0 - Lightest Brown + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177729921","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-517500.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021280129/12849542332496/imagen_2024-12-12_094521985-v1734014721622.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"7.5 - Darkest Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177762689","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-75-darkest-blonde-shade-shot-316516.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"7.5-BEFORE-_-AFTER-TONES"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 7.5 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021312897/12849542332496/imagen_2024-12-12_095218707-v1734015138341.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, TOLUENE-2,5-DIAMINE SULFATE, 2-METHYLRESORCINOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"7.5 - Darkest Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177795457","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-106627.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021345665/12849542332496/imagen_2024-12-12_095234289-v1734015153921.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"8.0 - Dark Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177828225","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-80-dark-blonde-shade-shot-262175.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_8.0_CH_IC"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 8.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021378433/12849542332496/imagen_2024-12-12_095248649-v1734015168642.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, 2-METHYLRESORCINOL, TOLUENE-2,5-DIAMINE SULFATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, BISABOLOL, m-AMINOPHENOL, LIMONENE, LINALOOL, CITRONELLOL, 2-AMINO-3-HYDROXYPYRIDINE, 2,4-DIAMINOPHENOXYETHANOL HCL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"8.0 - Dark Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177860993","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-448085.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Golden, sun-kissed finish"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Champagne\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021411201/12849542332496/imagen_2024-12-12_095320636-v1734015200248.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"9.0 - Blonde + Champagne Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177893761","image":{"altText":null,"originalSrc":"https://cdn.shopify.com/s/files/1/0266/7223/4576/files/permanent-colour-90-blonde-shade-shot-656396.jpg?v=1770735618"},"metafields":[{"key":"description","value":"Cool, pale blonde with no trace of yellow"},{"key":"selected_variant","value":"BE_AF_9.0_CHA_ICY"},{"key":"upsell_bundle_view_description","value":"Miracle Shot uses the colour to lock in a unique mix of vitamins and conditions from within, for longer lasting shine and strength"},{"key":"upsell_bundle_view_product","value":"[\"miracle-shot\"]"},{"key":"upsell_result","value":"[\"miracle-system\"]"},{"key":"upsell_result_variant","value":"[\"Permanent Colour 9.0 + Icy\"]"},{"key":"variant_image","value":"https://cdn.accentuate.io/53806021443969/12849542332496/imagen_2024-12-12_095343267-v1734015223003.png?200x200"},{"key":"variant_ingredients","value":"

INGREDIENTS:

YOUR EXPERT COLOUR: AQUA (WATER/EAU), CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, SODIUM LAURYL SULFATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SODIUM SULFITE, EDTA, ERYTHORBIC ACID, PARFUM (FRAGRANCE), p-AMINOPHENOL, 2-METHYLRESORCINOL, BISABOLOL, TOLUENE-2,5-DIAMINE SULFATE, 4-CHLORORESORCINOL, LIMONENE, LINALOOL, CITRONELLOL, m-AMINOPHENOL, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

COLOUR ACTIVATOR 30 VOL 9%: AQUA (WATER/EAU), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, SODIUM STANNATE, SODIUM LAURETH SULFATE, SODIUM HYDROXIDE, DISODIUM EDTA, DISODIUM PYROPHOSPHATE, ETIDRONIC ACID, PEG-40 CASTOR OIL.

PROTECTIVE BARRIER CREAM: AQUA (WATER/EAU), GLYCERIN, PETROLATUM, PARAFFINUM LIQUIDUM (MINERAL OIL), GLYCERYL STEARATE SE, PEG-7 GLYCERYL COCOATE, VP/VA COPOLYMER, STEARIC ACID, PALMITIC ACID, HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER, POLYVINYL ALCOHOL, CARBOMER, PANTHENOL, PROPYLENE GLYCOL, DMDM HYDANTOIN, SODIUM HYDROXIDE, PARFUM (FRAGRANCE), DISODIUM EDTA, LIMONENE, BUTYLENE GLYCOL, LINALOOL, CITRONELLOL, EUGENOL, ALPHA-ISOMETHYL IONONE, GERANIOL, IODOPROPYNYL BUTYLCARBAMATE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

STAIN REMOVING WIPE: AQUA (WATER/EAU), ISOPROPYL ALCOHOL, ALCOHOL DENAT., BENZYL ALCOHOL, SODIUM LAURETH SULFATE, PARFUM (FRAGRANCE), SODIUM SULFITE, LIMONENE, LINALOOL, ETHANOLAMINE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, GERANIOL, EUGENOL, CHENOPODIUM QUINOA SEED EXTRACT, ORBIGNYA SPECIOSA KERNEL OIL, ASTROCARYUM MURUMURU SEED BUTTER, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

DEEP CONDITIONING TREATMENT: AQUA (WATER/EAU), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, BEHENTRIMONIUM METHOSULFATE, PARFUM (FRAGRANCE), ETHYLHEXYLGLYCERIN, LIMONENE, LINALOOL, CITRONELLOL, CITRIC ACID, ALPHA-ISOMETHYL IONONE, ORBIGNYA SPECIOSA KERNEL OIL, CHENOPODIUM QUINOA SEED EXTRACT, ASTROCARYUM MURUMURU SEED BUTTER, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE, TBHQ.

"}],"price":80,"title":"9.0 - Blonde + Icy Blonde"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177926529","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55015798702465/12849542332496/chestnut-brunette-shade-shot-891014-v1763999322622.jpg?1150x1560"}],"price":80,"title":"4.0 - Darkest Brown + Chestnut Brunette"},{"availableForSale":true,"storefrontId":"gid://shopify/ProductVariant/55272177959297","image":null,"metafields":[{"key":"variant_image","value":"https://cdn.accentuate.io/55015798735233/12849542332496/chestnut-brunette-shade-shot-891014-v1763999312355.jpg?1150x1560"}],"price":80,"title":"5.0 - Dark Brown + Chestnut 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