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COLOUR

Permanent Colour 4.0 + Shade Shot

£19

Say goodbye to greys and hello to deep dark brown permanent colour that is kind to hair.

What Josh formulated this for....Gives an expert, natural-looking colour finish and 100% grey coverage.

  • Shine Complex
  • Natural Looking
  • 100% coverage
Select your Shade Shot…

Enhance your tones for a colour finish as unique as you are. Watch Josh explain.

  • Chestnut Brunette
    Chestnut Brunette
  • Smoky Brunette
    Smoky Brunette
Availability
Out of Stock

Not sure on your shade match? try our consultation tool

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."

Accolades

Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"My hair colouring went really well - beautiful, natural looking colour, love it!"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting

Pairs well with

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6.5 Deep Darkest Brown added to bag