BROWN
Not your shade?

Permanent Colour 4.0 + Shade Shot

£ 19
Not your shade?

Say goodbye to greys and hello to award-winning darkest brown permanent hair dye that is kind to hair. Ammonia-free hair colour, full of natural ingredients for a super shiny, well conditionied finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised hair colour results.

Pair with Chesnut Brunette shade shot for added warmth, or Smoky Brunette shade shot for a dark finish without a hint of red or orange.

What Josh formulated this for​....gives an expert, natural-looking colour finish and 100% grey coverage.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection

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  • Shine Complex
  • Natural Looking
  • 100% coverage
Select your Shade Shot…

Enhance your tones for a colour finish as unique as you are. Watch Josh explain Shade Shot.

  • chestnut brunette
    chestnut brunette

    For a warm, rich result

  • smoky brunette
    smoky brunette

    Brass-free brunette without a hint of red or orange

£ 19

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."

Accolades

Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"My hair colouring went really well - beautiful, natural looking colour, love it!"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting
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6.5 Deep Darkest Brown added to bag