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Samuel Ashcroft
Principal Stylist
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ABOUT SAMUEL
Samuel Ashcroft is a Stylist at Josh Wood Colour known for his calm, approachable manner and expertly crafted cuts that celebrate natural texture, movement, and individuality.
SPECIALISM
With a reputation for precision cutting and modern, wearable styling, Samuel is especially skilled at working with curly hair for both men and women, delivering shapes that enhance natural curl patterns while remaining easy to maintain and effortlessly polished.
Samuel’s philosophy centres on tailoring every cut to the client—listening carefully to their goals, hair history, and personal style to create looks that truly suit them. He specialises in lived-in, low-maintenance shapes that grow out beautifully, emphasising healthy hair, natural movement, and a polished finish.
At the Josh Wood Colour Atelier in Holland Park, Samuel offers relaxed, thorough consultations that make every client feel heard and understood. Whether it’s defining and shaping curls, delivering precise, flattering cuts, or crafting soft, natural styling, Samuel’s approach is collaborative, thoughtful, and rooted in delivering effortless, modern hair.
Samuel has worked with a range of clients, including influencers such as @llolaclark, who trust his eye for detail and ability to deliver fresh, camera-ready styles that translate beautifully from real life to social media.
“Great hair should look and feel completely yours—natural, balanced, and easy to wear every day.”Samuel Ashcroft
HAIR BY
@samashcroft_
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Opening Hours
If you would like help planning please contact us any time and we would be delighted to help.
Monday - Friday
09:00 - 19:00
Saturday
09:00 - 19:00
Sunday
CLOSED