Don’t get boxed in

Everything you need to create and care for hair colour as unique as you are, at home.

How it Works Find your shade

Colour, Conceal, Care

Permanent Colour Kits, Root Concealers and Care for glossy colour, full coverage and fantastic condition.

Find your shade Shop your shade

NEW! Shade Shot Plus

No more compromise. Introducing 100% grey coverage and no helmet hair. Home hair colour revolutionised.

Find your shade

Colour, Conceal, Care

Permanent Colour Kits, Root Concealers and Care for glossy colour, full coverage and fantastic condition. Discovering your perfect products starts with finding your shade.

Find your shade Shop your shade

Introducing Mr. Josh Wood

Josh’s genius at creating perfect hair colour has made him one of the most sought-after colourists in the world. With 30 years experience under his belt, Josh's handiwork can be seen from the catwalks to the red carpet, and now, on thousands of women across the UK.

About Josh

Find your shade, discover your perfect products

Just answer a few quick questions to find your personal shade, and discover your perfect products. You are only a few steps away from glossy colour, full coverage and premium condition. What are you waiting for?

Find your shade

We know everyone is different

The Josh Wood Colour Atelier

Set in a Notting Hill Mews House, the Josh Wood Atelier works as a hub for Josh and his creative team of expert colourists, stylists and beauty authorities.

Explore the salon