As the rising trend has proved, going grey is no longer a point of shame. Silver hued locks can be seen on people of all ages and hair types, no longer confined to those who are embracing their natural hair changes.
Josh, who helped to start the trend, believes that the growing popularity of both natural and coloured grey hair has been aided by our changing attitudes towards what is considered ‘socially acceptable’, and the availability of professional advice.
“Growing up, my grandma used to go have her hair shampooed and set every week, and every four weeks she’d have her hair coloured,” says Josh. “It became almost like a utility to her, this idea of covering grey hair. Today, that is such an old-fashioned concept – the idea of completely blanketing out the grey hair denies one’s personality.”
“The second shift comes from the rise of different platforms, where women can talk to each other and talk to experts. Although there is still a reluctance to talk about going grey – what one does to maintain or reveal it/conceal it – we are coming into an age where women can feel more confident about it.”
With that in mind, we have listed some of what we consider to be the most important steps to maintaining both natural and coloured grey hair with success.