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What's the best red hair colour to suit you?

Calling all red hair colour fans! Whether you're a red hair dye regular, a natural redhead or have ever been tempted to try a red semipermanent colour or gloss, we have exciting news for you. We've listened to our red loving community, and have been working over the past two years perfecting our new collection of red semi-permanent glosses, launching in July. 

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Red hair and it's many glorious tones and shades is one of Josh's colour passions. "After 30 years of colouring hair, I know how important finding the right shade of red can be," says leading global colourist, Josh Wood. From finding the shade that suits the client's eye and skin colour and their personality, or creating bright, high vis red that will stand out and make a statement on the catwalk. 

"I've also heard from many redheads in our community who feel disappointed, or even ignored, when it comes to red at home hair colour. I know they want the same modern, contemporary reds that can be achieved in the salon." Red is the fastest colour to fade, so salon clients also want a top up to maintain their favourite shade.

And here's the good news, we've listened and been busy perfecting our new red Gloss collection, featuring shades Copper Gold, Cherry, Berry Brunette and Rose Brunette. They can be used on natural or coloured hair and deep condition hair as they add a shot of red. They don't cover greys, but they do deliver a high shine, gloss finish and all the hair fun, minus the commitment, as the colour is temporary and washes out. 

So no matter whether you were born red, or you're a blonde or brunette looking to experiment, we've put together a guide below on our new hues to help you discover the red hair colour best suited to you. 



Copper Gold 

Red doesn't always have to be bold and bright. Our Copper Gold Gloss is a beautiful soft shade with subtle golden undertones that can look particularly striking on those with very fair skin. It can be used by natural redheads to spice up their existing colour or on light brunette or blonde hair to create a strawberry blonde or copper finish. It's a great way to test drive reds for those looking to dip their toe in the look.


If you want to make a statement, this fiery red is the shade for you. Cherry Gloss is  eye catching and can look super chic against darker skin tones, as it adds a touch of contrasting brightness to your skin. It can also work on brunette hair and layered styles to create a more subtle nod to the Cherry colour.  The lighter your base colour the more vibrant the colour result the Gloss will deliver. 

Rose Brunette

With our range of red glosses, it's not only the blondes who get to have colour fun. If you have darker hair and are looking for a subtle way to switch up your hair tones, Rose Brunette is a great choice for you. You won't need to use bleach to achieve a rosy glow and what's more as the Gloss is in a deep-conditioning treatment mask it conditions as it colours. This shade is a stunning choice for those with pale skin. 

Berry Brunette

The most cool-toned of our new collection, Berry is more of 'blue-red' without any warmth from orange undertones. This shade pairs well with tanned skin or olive undertones, as the darker, raspberry wine tones contrast with and complement golden tones in the skin. 


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