Your top Josh Wood Colour FAQs

Thousands of you have sent over comments and questions for Josh over the last few weeks (keep sending them our way here). Aside from tailored colour tips, some questions continue to come up time and time again, so we figured it was about time we shared answers to the most frequently asked questions so far…

How do I cover stubborn greys when I’m colouring my hair?

Josh’s permanent colours offer 100% grey coverage, so technique really is everything. The trick here is to take your time and really make sure you’ve caught every last grey. Stubborn greys tend to appear around your hairline, so it’s worth paying particular attention to this area when you apply your colour. Just try to avoid catching any baby hairs in your barrier cream as this will stop the colour from developing here – you can always use your stain removing wipe to get rid of any excess colour when you’ve finished applying your colour (and after it’s developed). 

covering stubborn greys

Will your permanent colours affect the condition of my hair? 

For years Josh has been hearing concerns from his clients about the long term damage colouring hair can cause. And whilst we developed our Permanent Hair Colour to be extra kind to hair we've always wanted to do more to address these concerns, which is why we developed the Miracle Shot. Think of Miracle Shot like a multivitamin for the hair; containing Omega 3, 6 and Vitamin E to increase elasticity and hydration, as well as Vitamin B3, which stimulates scalp blood flow, promotes hair growth, and provides additional moisturising benefits. 'I’ve incorporated the Miracle Shot into my Miracle System, which transforms home hair colour rituals. says Josh' When used together, for the first time, the more you colour your hair, the more you improve the long term condition. Expect softer, stronger hair that looks and feels so much healthier.

What is your Shade Shot? 

Shade Shot is a unique colour innovation that allows you to customise your hair colour finish and add a rich mix of tones that are personal to you. It's the second step in our Miracle System, to guarantee stronger, softer, healthier hair. 

How do I stop my colour from fading?

All colours fade over time, of course, but you can delay fade with Josh’s shade-specific shampoos, conditioners and the Miracle Mask. Josh’s care products are packed with ingredients which will make your colour more vibrant whilst cleansing and nourishing your hair. You can find more info on caring for your colour here. If you find your colour tends to fade with unwanted tones, you might want to try a Shade Shot Gloss. This will warm up or cool down your colour and counteract fade so, for example: if you’re blonde and your colour tends to go a bit brassy you might want to try the Icy Blonde Shade Shot Gloss. If you feel like your colour goes a bit flat and you’d like to add some warmth, try Champagne Blonde. Brunettes who are battling brassiness should try Smoky Brunette, and those looking to add richer tones, Chestnut Brunette.

How do I use a Gloss?

Gloss refreshes your hair colour, stops fade, nourishes and conditions hair for the ultimate, super shine finish. Gloss hair treatment is simple, just apply as a weekly conditioning mask, take a look at our how-to videos for a walk-through.

How do I know which root concealer to choose?

This all comes down to how much grey you have to cover and personal preference, but here’s a rundown to help you pick the best product for you: If you have individual stray greys, you should try the Root Marker. This is perfect for colouring away any greys as and when they pop through. Keep it in your handbag to top up your coverage whenever you need it. If you want instant coverage, try the Airbrush Root Spray. This will cover greys, add volume and it’s perfect if you haven’t had chance to wash your hair. If your grey comes through gradually or in patches, the Blending Brush could work well for you. As the name suggests, this blends away roots and will keep grey at bay in-between your permanent colour applications. Head over to our how and when to use the root concealers post to see the products in action.

Will the root concealers run if I get caught in the rain?

Think of the root concealers in the same way as you would make-up – you can remove the products if you need to, so they’re not 100% water resistant. With that being said, you don’t need to worry about getting caught in a bit of rain – they’ll stay put within reason!

I find the root concealers messy to apply – how can I stop this?

If you find the semi-permanent colour in the Blending Brush tricky to control, Josh always recommends layering up the colour. Try to load up the brush gradually, lift your hair away from the scalp and then apply the product. You can always go back over any areas that need a bit more coverage before you dry the colour in.
A woman is brushing her hair with a brush - Josh Wood Hair Colour Expert


Does Josh Wood Colour brown dye have hydrogen peroxide?

Josh Wood Colour Permanent Colour does have a small amount of peroxide to help deposit colour onto hair. Shades 2.0 - 6.0 have a 20 vol 6% peroxide and Shades 7.0 - 9.0 are 30 vol 9% peroxide.

Does Josh Wood Colour Fade?

Hair colour products will always work better on hair that is well moisturised, healthy and well looked after. To prevent hair colour fade, make sure you’re maintaining your hair health by avoiding using too much heat when styling, and using the gentle sulphate-free Josh Wood Colour Miracle Shampoo and Conditioner. We also recommend protecting the hair after colour with the Josh Wood Colour Miracle Mask which has been specially formulated with UV filters to prevent sun fade and increase the vibrancy of your colour.

Does Josh Wood Contain PPD and what is the substitute for PPD in hair dye?

Josh Wood Colour does not contain PPD. We use an ingredient called Toluene-2,5-diamine sulphate (known as PTD) which belongs to the same chemical family as PPD and works in a similar way to activate the colouring pigments for permanent hair colour. While Toluene-2,5-diamine sulphate has a similar chemical structure to PPD, it has been found to cause fewer allergic reactions.

Is Josh Wood colour ammonia free?

 Yes, Josh Wood Colour is completely ammonia free. 

Is Josh Wood Colour Box dye?

Yes, we knew home hair colour could be better and kinder. So we created it. Unlike your traditional Box Dye, Josh Wood Colour has been crafted with over 30 years of expertise from world-leading colourist Josh Wood. Mixing salon quality formulas, expert advice and all the extras you need to bring out the colourist in you, including salon-grade gloves, activator, colour, barrier cream, stain remover wipe and deep conditioner.  Josh Wood Colour helps you to create personalised glossy results, wherever you are.

Is Josh Wood Colour good for hair?

Josh Wood Colour has been expertly formulated to strengthen and condition hair, leaving you with a natural, glossy and long-lasting colour. With the Josh Wood Colour Miracle System, reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience.

Our Miracle System contains our colour, shade shot and the first-of-its-kind Miracle Shot. The Miracle Shot is Josh’s unique formula that penetrates deep into each and every hair deposit and locks in nourishment with vitamins B3, B5 and Omegas 3 & 6, to deliver a result that’s clinically proven to strengthen hair by 2.7 x

Is Josh Wood colour safe?

It is essential to perform an Allergy Alert Test each time you colour your hair, even if you’ve used at-home hair dye before and had no reaction, as skin can develop an allergy over time. DO NOT use the product if you experience any reaction. You can find instructions on how to complete an Allergy Alert Test inside the Permanent colour. We also have a helpful blog here.

Is Josh Wood colour vegan and cruelty-free?

Josh Wood Colour complies with European Cosmetic Regulations, which prohibit both the testing of cosmetic products, and ingredients for use in cosmetic products, on animals. Everything in the Josh Wood Colour product range is vegan apart from the Root Markers which contain beeswax and are suitable for vegetarians. Shop our vegan products here

Is Josh Wood Colour natural?

Hydrogen Peroxide and a few other chemicals are needed to help activate the colour in our Permanent kits therefore, our range is not completely natural to achieve the best possible colour result. If you would like any more information about the ingredients in our range then please get in touch with our Client Delight team. 

Is Josh Wood Hair Colour good?

Josh Wood Colour has been specially formulated by the experts for your best colour ever. Clinically proven to deliver stronger, shinier, healthier hair with 100% grey coverage, the Josh Wood Colour range is all you need for professional colour results at home. 


How to use Josh Wood hair colour dye?

You should always start with a patch test at least 48 hours before applying any permanent colour. To apply Josh Wood hair colour, squeeze out the barrier cream onto the back of your hand and use one finger to very gently massage it around your hairline. 

Using the salon quality gloves provided, Mix tube A into bottle B, and add the Shade Shot and Miracle Shot if you are using the Miracle System. Squeeze the colour from the top down, like toothpaste. Shake until you can tell all of the colour is absorbed in the bottle. 

Always start your colour application where you feel the grey hair is most resistant, and for most people that is on the hairline. Let the colour develop on your roots for twenty minutes, before brushing through the lengths and ends for the last 10 minutes. 

When your 30 minute timer goes off, keeping your gloves on, rinse the colour off until the water runs clear. Shampoo your hair and rinse again before applying your deep-conditioning treatment. Finally dry, style and enjoy your new professional natural colour. 

Where can I buy Josh Wood hair colour products? 

Josh Wood Colour products are available to purchase at Our other stockists include BeautyBay, Boots, Lookfantastic and 

Where can I buy Josh Wood colour products in London?

Josh Wood Colour products can be purchased in our West London Atelier. Our other London stockist is Boots. You can find our products in Covent Garden, London Sedley Place and Liverpool street.  

Where can I buy Josh Wood shampoo?

Josh Wood Colour Miracle Shampoo range is available to purchase at Our Miracle Shampoo range is also stocked with Amazon, Beauty Bay, Boots, Lookfantastic and 


Who sells Josh Wood hair colour?

Josh Wood hair colour including our Miracle system is available to purchase at on either a subscription or a one-off basis. Josh Wood Permanent kits are also available on Amazon, Beauty Bay, Boots, Lookfantastic and

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