Aussie Trends: “Why Australia is Ready for a Colour Revolution”

Sun-kissed blondes, effortless texture, and a culture of laidback cool — Australia has its own unique hair identity. In his first official visit Down Under, Josh Wood shares why he believes the country is primed for a new era of personalised colour. From adapting to the climate to embracing individuality, Josh explains how Australian hair trends are evolving — and how he plans to lead the charge with his salon philosophy and colour innovation, now arriving at MECCA Melbourne.

“I think there’s a big market here for very individual blondes.”

If there’s one thing Josh has noticed on Australian shores, it’s that blondes reign supreme — but they’re ready for a refresh. “There’s a big market here for very individual blondes,” he says. “It’s not about one-size-fits-all anymore.”

In a landscape where bleach-and-toner formulas have long dominated salon menus, Josh sees an exciting opportunity to introduce a more personalised approach — one that embraces nuance, skin tone, lifestyle and identity. It’s this philosophy that has defined his work with celebrities and clients around the globe, and it’s one he’s now bringing to Australian beauty culture.

Blondes Under the Sun – Why Climate Matters

“I also love that the climate here changes how people wear their hair,” Josh observes. It’s a detail many colourists overlook — but not Josh. With high levels of sun exposure, salt, and humidity, Australian hair behaves differently, requiring tailored care and smarter colour techniques to maintain health, vibrancy and integrity.

He points out that these environmental factors create natural texture and lift, giving hair a lived-in quality that aligns perfectly with his colour ethos. “I want to work with that texture, not against it,” he says. “Healthy colour should enhance what’s already there.”

“There’s a relaxed coolness here.”

Australian beauty has a rhythm all its own — natural, confident, and unpretentious. “It’s not about high-maintenance glamour,” Josh notes. “It’s about looking like yourself, but better.” That sentiment couldn’t align more closely with his brand’s mantra: beauty without rules.

This mindset has informed everything from the Josh Wood Colour product range to the vibe inside his Notting Hill Atelier. Now, with his Australian launch, Josh is introducing that same spirit to a local audience who are ready to ditch perfection and embrace personality.

Welcome to MECCA Melbourne – The Future of Colour Has Arrived

The new 4000sqm MECCA flagship in Melbourne is more than just a beauty store — it’s a cultural destination. With an emphasis on individualised service, elevated design, and a curated edit of the world’s best brands, it’s the perfect home for Josh Wood Colour’s Australian debut.

“I love that MECCA really understands the modern beauty consumer,” Josh says. “They’re knowledgeable, curious, and they’re not afraid to try something new.”

As the Australian hair landscape continues to evolve, Josh’s arrival couldn’t be better timed. With his focus on innovation, individuality, and healthy, expressive colour, he’s not just launching a product line — he’s starting a movement.