Ammonia can strip your hair of its natural moisture, leaving it dry, brittle, and more prone to fading. It also opens the hair cuticle, making it more porous and vulnerable to damage. Additionally, ammonia can irritate the scalp. For a gentler option, we recommend ammonia-free hair colours, which are less harsh and kinder to your hair

Our permanent hair colours are completely ammonia-free, making them gentle on your hair. Plus, with our innovative Miracle Shot, you'll strengthen and condition your hair as you colour, leaving it stronger, smoother, and shinier. Packed with Omega-3 & 6, Vitamin E for enhanced elasticity and hydration, and Vitamin B3 to boost scalp circulation and promote hair growth, it’s the perfect formula for healthier, more vibrant hair.

Ammonia-free hair colour is better for your hair because it’s gentler on both the hair and scalp. Unlike traditional ammonia-based dyes, it reduces damage and irritation, leading to less dryness, breakage, and discomfort. ​​This makes it the perfect choice for everyone, especially for those with sensitive scalps or anyone looking to minimise hair damage while colouring.

Yes, ammonia-free hair colour can absolutely cover greys! We have an excellent range of permanent colours specifically designed to provide full grey coverage while giving you beautiful, natural-toned results.