Permanent Colour 7.0 Lightest Brown + Toner
Say goodbye to greys and hello to award-winning lightest brown permanent hair colour that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised, unique hair colour results. 100% Vegan.
Pair with Champagne Blonde Shade Shot Toner for a golden brown finish, or Icy Blonde Shade Shot Toner to banish brassiness for a cool, light brown result.
What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage.
Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.
If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.
Discover the full blonde collection.
Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
- Shine Complex
- Natural looking
- 100% coverage
- NO ammonia
- FREE GIFT Starter Kit
- 15% off every treatment
- FREE shipping, every time
Josh Talks Colour
I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.