Step 1: Colour

100% grey coverage, PPD- and ammonia-free, plus a specially formulated colour complex for added condition and shine. With 12 different base shades to choose from, what's not to love?

Step 2: Customise

Brand new innovation. Mix a Shade Shot Plus with your Permanent Kit to emphasise your hair's natural highs and lows, for a colour truly personal to you.

Discover your perfect products

Step 3: Conceal

Find it tricky staying on top of those pesky greys? Whether you need low, medium or heavy root coverage, our quick-fix concealers provide an instant solution to unwanted grey regrowth.

Discover your perfect products

Step 4: Care

Your perfect colour deserves perfect care. Blonde or brunette, thick or fine, use our specially-formulated shampoos and conditioners for fresher, healthier, bouncier hair.

Discover your perfect products

Find your shade, discover your perfect products

Just answer a few quick questions to find your personal shade, and discover your perfect products. You are only a few steps away from glossy colour, full coverage and premium condition. What are you waiting for?

Find your shade