Step 1: Colour

100% grey coverage, PPD- and ammonia-free, plus a specially formulated colour complex for added condition and shine. With 12 different base shades to choose from, what's not to love?

Step 2: Customise

Brand new innovation. Mix a Shade Shot Plus with your Permanent Kit to emphasise your hair's natural highs and lows, for a colour truly personal to you.

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Step 3: Conceal

Find it tricky staying on top of those pesky greys? Whether you need low, medium or heavy root coverage, our quick-fix concealers provide an instant solution to unwanted grey regrowth.

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Step 4: Care

Your perfect colour deserves perfect care. Blonde or brunette, thick or fine, use our specially-formulated shampoos and conditioners for fresher, healthier, bouncier hair.

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We're help to help!

Use our consultation to find your perfect products for natural looking, glossy colour and fantastic condition.

Find your shade