Permanent Hair Colour 5.0 - Dark Brown + Shade Shot

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colours
£19

Say goodbye to greys and hello to award-winning dark brown hair colour that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients and vegan formula for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised, unique hair colour results.

Pair with Chestnut Brunette Shade Shot Toner for warm, deep chestnut tones, Smoky Brunette Shade Shot Toner to eliminate any hint of red or orange, or Icy Blonde Shade Shot Toner for a dark ash brown.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection.



  • Shine Complex
  • Natural Looking
  • 100% coverage
  • NO ammonia
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Josh Talks Colour

I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.

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