Permanent Colour 2.0 - Black
colours
Say goodbye to greys and hello to striking black hair colour, with the Josh Wood Colour permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients and 100% vegan. When selecting your shade please note Josh Wood hair dye does not contain bleach and will not lighten your hair.
What Josh formulated this for...a super shiny, well conditioned finish with 100% grey coverage.
Josh’s advice..if your aim is to cover grown-out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.
If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.
For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment.
Discover the full brunette collection.
*Previously known as 'Natural Black'.
- Shine Complex
- Natural Looking
- 100% coverage
- NO ammonia
Josh Talks Colour
I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.
- Accolades
Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour
- Full of
Hydrolysed Quinoa, Shine Complex
- Colour Match
No Ammonia
Find your shade
What our clients say
How to use
Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.