The Pantone Colour of the Year Is White. Let’s Talk About Yellow.

Pantone has declared white (Cloud Dancer) the Colour of the Year. clean, minimal, and modern. In fashion and interiors, it’s effortless.

When it comes to hair colour, white is a little more complicated.

Because when people search for white hair, icy blonde, or platinum blonde, what they really want is cool, bright, healthy-looking colour. What they don’t want is yellow or brassy tones. And without the right colour care routine, that’s exactly where white hair can end up.

So let’s talk about yellow and how to prevent it.

Why White and Icy Blonde Hair Turns Yellow

White, platinum, and very light blonde hair naturally expose warm underlying pigments. Add winter stress, central heating, frequent washing, and a lack of moisture, and brassiness appears fast.

The lighter the hair colour, the more visible yellow tones become. White hair shows everything, especially dryness and dullness.

How to Remove Brassiness from White Hair

When white or icy blonde hair starts to look warm, a targeted toning product is key. Josh Wood Colour Icy Blonde Gloss is designed to neutralise yellow and brassy tones while restoring brightness and shine.

Apply the gloss to clean, towel-dried hair and leave on for a maximum of five minutes. This short processing time helps rebalance tone without over-cooling or turning hair grey or purple. The result is clean, cool, refreshed colour that looks intentional again.

Why Hair Care Matters Just as Much as Tone

Toning products correct colour, but good hair care keeps white hair looking good.

Using a Josh Wood Colour Miracle Shampoo and Conditioner helps protect pigment, maintain cool tones, and prevent brassiness from returning too quickly. Gentle cleansing and fewer washes make a noticeable difference to blonde and white hair.

When hair feels dry, stressed, or rough, the Josh Wood Colour Miracle Mask is essential. It restores moisture, improves softness, and enhances shine—key factors in making white hair look bright rather than dull or yellow.