BROWN
Not your shade?

Permanent Colour 4.0 - Darkest Brown

£ 14
Not your shade?

Say goodbye to greys and hello to​ darkest brown permanent colour that's kind to hair. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair.

What Josh formulated this for​....gives an expert, natural-looking colour finish and 100% grey coverage.

Josh’s advice​...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection

show more
  • Shine Complex
  • Natural Looking
  • 100% coverage
£ 14

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."

Accolades

Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"My hair colouring went really well - beautiful, natural looking colour, love it!"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting
Your bag 0 item

Your cart

Your cart is currently empty.

Continue shopping

6.5 Deep Darkest Brown added to bag