The Hair Colours That Define Old Money Beauty

At Josh Wood Colour, we’ve always believed that the most luxurious hair colour is never loud. It’s considered beautifully balanced and impeccably maintained. Old Money Beauty isn’t about reinvention, it’s about refinement. Colour that looks natural, feels effortless, and stands the test of time.

These are the shades we return to again and again. Not because they trend, but because they endure.

Creamy, Heritage Blonde

Old Money blondes are creamy, not icy. Think Champagne Blonde and soft honey tones that 

look like they’ve been perfected over years, not created overnight.

Our Permanent Colour is built to deliver softness and luminosity to blondes, while Josh Wood Colour Gloss in Champagne Blonde allows you to refine tone without over-processing.

Why we love it:

• Softens the complexion

• Avoids harsh contrast

• Ages beautifully

Rich Dark Chocolate

Dark hair should never look flat. Our approach is all about reflectivity and tone-on-tone richness. A true dark chocolate shade looks glossy, dimensional, and impeccably cared for.

How to achieve the look

• For Brunettes apply Josh Wood Colour Permanent Colour in your shade to create a rich, even base and cover any greys.

• Maintain depth and shine with Josh Wood Colour Gloss in Chocolate, which refreshes colour and adds mirror-like gloss in just 20 minutes.

• Use Miracle Mask weekly to keep dark hair hydrated and light-reflective.

Soft Copper & Muted Chestnut

Red, in its most refined form, is subtle and heritage-inspired. Our auburns and chestnuts are never loud,  they’re softened with brown and gold undertones for a natural, lived-in result.

Maintaining warmth without brassiness is key, which is why Josh Wood Colour Gloss in Copper or Chestnut Brunette works beautifully to keep these tones rich and balanced.

Why we love it:

• Rare but timeless

• Naturally luminous

• Elegant year-round