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Permanent Colour 2.0 Black + Shade Shot


Say goodbye to greys and hello to​ striking black* ​permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. 

What Josh formulated this for​...a super shiny, well conditioned finish with 100% grey coverage.

Josh’s advice​..if your aim is to cover grown-out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Discover the full brunette collection.

 *Previously known as 'Natural Black'. 

  • Shine Complex
  • Natural Looking
  • 100% coverage

Josh Talks Colour

I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.

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