Not your shade?

Permanent Colour 2.0 - Natural Black

£ 14
Not your shade?

Say goodbye to greys and hello to striking, natural black permanent colour that's kind to hair. When selecting your shade please note our permanent colour does not contain bleach and will not lighten the hair.

Josh’s advice...clients should only apply permanent colour to their roots and regrowth. For a natural, blended finish, apply a gloss to mid-lengths and ends afterwards. Do not apply permanent colour over highlights or balayage, it will colour over and remove this effect from your hair. Need help with product recommendations? Contact our Client Delight team!

What Josh formulated this for....Gives an expert, natural-looking colour finish and 100% grey coverage.



Discover the full brunette collection

  • Shine Complex
  • Natural Looking
  • 100% coverage
£ 14

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."


Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"I loved the quality of it and all the extras were fantastic! Love the cruelty free factor too"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting
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6.5 Deep Darkest Brown added to bag