Not your shade?

Permanent Colour 4.0 Darkest Brown + Shade Shot

£19

Say goodbye to greys and hello to award-winning darkest brown permanent hair dye that is kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised hair colour results.

Pair with Chestnut Brunette shade shot for added warmth, or Smoky Brunette shade shot for a dark finish without a hint of red or orange.

What Josh formulated this for​...gives an expert, natural-looking colour finish and 100% grey coverage.

Josh’s advice​..if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection

  • Shine Complex
  • Natural Looking
  • 100% coverage

Josh Talks Colour

I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.

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