Permanent Colour 4.0 Darkest Brown + Shade Shot
Say goodbye to greys and hello to award-winning darkest brown permanent hair dye that is kind to hair. Vegan, ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised hair colour results.
Pair with Chestnut Brunette shade shot for added warmth, or Smoky Brunette shade shot for a dark finish without a hint of red or orange.
What Josh formulated this for...gives an expert, natural-looking colour finish and 100% grey coverage.
Josh’s advice..if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.
If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.
Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
Discover the full brunette collection.
- Shine Complex
- Natural Looking
- 100% coverage
- NO ammonia
- FREE GIFT Starter Kit
- 15% off every treatment
- FREE shipping, every time
Josh Talks Colour
I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.