Permanent Colour 4.0 Darkest Brown + Toner
Say goodbye to greys and hello to award-winning darkest brown permanent hair dye that is kind to hair. Vegan, ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised hair colour results.
Pair with Chestnut Brunette Shade Shot toner for added warmth, or Smoky Brunette Shade Shot Toner for a dark finish without a hint of red or orange.
What Josh formulated this for...gives an expert, natural-looking colour finish and 100% grey coverage.
Josh’s advice..if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.
If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.
Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
Discover the full brunette collection.
- Shine Complex
- Natural Looking
- 100% coverage
- NO ammonia
- FREE GIFT Starter Kit
- 15% off every treatment
- FREE shipping, every time
Josh Talks Colour
I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are.