Permanent Colour 4.0 - Darkest Brown + Shade Shot

Say goodbye to greys and hello to award-winning permanent darkest brown hair dye that is kind to hair. Vegan, ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot Toner to achieve multi dimensional tones with truly personalised hair colour results.

Pair with Chestnut Brunette Shade Shot toner for added warmth, or Smoky Brunette Shade Shot Toner for a dark finish without a hint of red or orange.

What Josh formulated this for​...gives an expert, natural-looking colour finish and 100% grey coverage.

Josh’s advice​..if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a ​Gloss​ to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.

If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.

For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our ​blog​, or consider a ​free personal video appointment​.

Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full brunette collection.