Aqua/Water/Eau, Cetearyl alcohol, PPG-3 Benzyl Ether Myristate, Behentrimonium Chloride, Bis-cetearyl Amodimethicone, Stearamidopropyl Dimethylamine, Glyceryl Stearate, PEG-100 Stearate, Butyrospermum Park (Shea) Butter, Perilla Ocymoides Seed Oil, Fragrance (Parfum), Isopropyl Alcohol, Panthenol, Lactic Acid, DMDM Hydantoin, Glycerin, Hydrolyzed Quinoa, Ceteareth-25, Ceteareth-7, Ethylhexyl Methohycinnamate, Hydrolyzed Walnut Extract, Limonene, Butylene Glycol, Linalool, Phenoxyethanol, Triethanolamine, Citrus Reticulata (Tangerine) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Caprylyl Glycol, Glycolic Acid, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Potassium Sorbate, Citric Acid, Hydroxycitronellal, Geraniol, Citral, Ethylhexylglycerin, Sodium Benzoate, BHT, HC Blue No.16, Basic Red 51
This product is not intended to cover grey. Results may vary depending on initial colour and hair condition.
Colour fades gradually.
May leave a subtle hint of blue depending on hair condition.
Keep out of reach of children. Avoid contact with the eyes, eyebrows and lashes. If contact occurs, rinse well with warm water. May cause staining. Avoid contact with fabrics and furniture.
CAUTION: this product contains ingredients that may cause skin irritation on certain individuals and a preliminary allergy test according to accompanying directions should first be made. This product must not be used for dying the eyelashes or eyebrows. To do so, may cause blindness.
May cause serious inflammation. Perform an allergy test 24 hours before using the product.
Preliminary Allergy Test Directions:
• Cleanse a small area of skin, behind the ear or on the inner forearm with soap and water.
• Apply a small quantity of the product to the area and allow to dry.
• After 24 hours, gently wash the area with soap and water.
• If irritation or inflammation occurs do not use this product.
Allergic reactions can occur even after years of trouble free use. We recommend carrying out the allergy test before each use.
Jenna ices brassiness
Josh goes behind the hype on this buzzy product and explains why he’s formulated our new innovation: shade shot gloss. We meet Josh’s teammate Jenna, who uses icy blonde to tone down the ‘yellow’ or brassiness in her hair.
Josh talks Gloss
Shade Shot Gloss is a semi permanent colour AND a treatment, in one tube. It colours as it conditions, everyone can use it, and it’s super simple to apply! Watch Josh cover the basics on our brand new treatment colour.
Gloss brought out what was already there. So it felt like me but a little bit toned up and glossier!
I wanted something to make my hair feel "done" and less dull without damaging it or making a big change.
Gloss brought out what I already like about my colour, and made the natural variations in tones stand out - adding dimension.
After using Champagne Blonde, my thin hair looked less flat, had extra oomph, like a nudge from "sort of warm blonde" to gleaming golden!
A semi-permanent at-home glossing treatment… it’s amazing for an in-shower, instant shine injection and stops colour from fading. It can be used weekly, and takes 20 minutes to get to work. Literally foolproof, bravo Josh