Josh's 11 Moments - celebrating 11 years of the Atelier

To celebrate the 11th birthday of the Josh Wood Atelier, we look at 11 of the many highlights of Josh's exceptional career.  

1. Opening the Josh Wood Atelier

In 2011 Josh opened his own salon, the Josh Wood Atelier, in Holland Park. Josh and his handpicked team of colourists and stylists, are famed for their ability to create personalised colour, tailored for their clients’ individual needs.

2. Josh Wood Colour

Josh launched his award winning, at home colour system, which is 100% ammonia free, giving natural-looking, salon quality results at home with his range of Permanent Hair Colour, Root Touch Up products, Gloss and Hair Care


3. Opening Josh Wood at Claridge’s

Josh Wood at Claridge’s by-appointment only residency is a private space to relax, where all your hair care needs are catered for. 

For Josh this was a really proud moment, to partner with Claridge’s where creativity and quality come together.

4. Working with David Bowie on the Earthling Album Cover

Josh is the leading expert on red for the fashion world and clients alike, so it came as no surprise that Josh created David Bowie’s iconic red hair for the cover of his Earthling album.

5. Josh’s Prada Moment S/S 2014

Not very many people can say they coloured the entire cast of 47 models for the Prada catwalk show, but Josh can. Its testament to his creative vision with colour that so many of the fashion industries elite have called on him, from Dior to Versace. 

6. Marc Jacobs A/W 2018 Fashion Show

From fashion weeks to the red carpet, if you’ve spotted a shade that you love, it’s highly likely that Josh, or his team, is behind it. Marc Jacobs A/W 2018 was no exception with exquisite jewel coloured hair combinations seen on 9 of the models.

7. Marc Jacobs A/W 2018 Campaign

One of the high points of Josh’s career was creating the striking jewel colours for the Marc Jacob’s ad campaign. No wigs or hair pieces were used in creating these vibrant, mesmerising colours, a testament to Josh’s skill and creativity.

8. Barbie X Josh Wood Colour

When Barbie wanted to celebrate three decades of the best-selling Barbie Totally Hair doll, with its extra-long hair, who better to collaborate with than Josh and his colour expertise?

“I am so proud to be working with Barbie on bringing contemporary hair colour into the realm of play,” Wood says. “Hair colour has always been creative and a way to express someone’s personality, so it’s great to collaborate on these new colour techniques with Barbie.”

9. Joining British Beauty Council Executive Board

With over 30 years of award-winning experience, Josh knows how important it is to support this innovative and creative industry as it continues to evolve. He  brings his considerable experience and flair to encouraging and  developing all the exceptional talent it represents.

10. Creative Hair Icon Award Winner

Josh was the first colourist to win the coveted Creative Hair Icon Award in 2016,  which he was awarded by his peers in recognition of his outstanding contribution to  the fashion and beauty industry. 

11. Lockdown Hair Hero

Josh’s at home hair colour kits saved us when we couldn’t get to a salon, from video consultations with top colourist to guide us through the process and help us get the right colour, to fantastic root markers and sprays and the award winning semi-permanent root touch up brushes that prolonged the time between colours.  

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