close
close
close
close
close
close
close
close
close
close
BLONDE
Not your shade?
Permanent Colour 7.0 + Shade Shot
What is shade shot?
£ 19
Not your shade?
Say goodbye to greys and hello to award-winning lightest brown permanent hair colour that is kind to hair. Ammonia-free hair colour, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised, unique hair colour results.
Pair with Champagne Blonde shade shot for a golden brown finish, or Icy Blonde shade shot to banish brassiness for a cool, light brown result.
What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage.
Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair.
If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish.
For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment.
Discover the full blonde collection.
Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
- Shine Complex
- Natural looking
- 100% coverage
Delivery & Returns
▶
100% Money Back Guarantee
▶
Josh Talks Colour
"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."
Accolades
Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product
Women's Health Beauty Awards 2020 - Best At-Home Colour
Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour
What our clients say:
"My hair colouring went really well - beautiful, natural looking colour, love it!"
How to use
How to use
Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.
Worth notingPairs well with
Your shade before
Your shade after
Permanent Results Scale
Match your shade below to see how it could transform
Your shade before
Your shade after
Auto-Delivery FAQ
Ingredients
Delivery & Returns
100% Money Back Guarantee
Treat yourself
Your hair will love this multi-tasking treatment! It locks in colour, prevents fade, and maintains condition and shine for all shades and textures.
Worth noting
Your expert colour: Contains PHENYLENEDIAMINES (TOLUENEDIAMINES) AQUA (WATER) CETEARYL ALCOHOL ETHANOLAMINE LAURETH-3 SODIUM LAURETH SULFATE OLETH-5 PHOSPHATE DIOLEYL PHOSPHATE TOLUENE-2,5-DIAMINE SULFATE SODIUM LAURYL SULFATE GLYCERYL STEARATE SE CERA ALBA (BEESWAX) LIMNANTHES ALBA (MEADOWFOAM) SEED OIL SODIUM SULFITE 2-METHYLRESORCINOL EDTA ERYTHORBIC ACID PARFUM (FRAGRANCE) 4-CHLORORESORCINOL BISABOLOL m-AMINOPHENOL p-AMINOPHENOL LIMONENE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Protective Barrier Cream AQUA (WATER) GLYCERIN PETROLATUM PARAFFINUM LIQUIDUM (MINERAL OIL) GLYCERYL STEARATE SE PEG-7 GLYCERYL COCOATE VP/VA COPOLYMER PALMITIC ACID STEARIC ACID HYDROGENATED DIMER DILINOLEYL/DIMETHYLCARBONATE COPOLYMER POLYVINYL ALCOHOL CARBOMER PANTHENOL PROPYLENE GLYCOL DMDM HYDANTOIN SODIUM HYDROXIDE PARFUM (FRAGRANCE) DISODIUM EDTA LIMONENE BUTYLENE GLYCOL LINALOOL CITRONELLOL IODOPROPYNYL BUTYLCARBAMATE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ Stain Removing Wipe AQUA (WATER) ISOPROPYL ALCOHOL ALCOHOL DENAT. BENZYL ALCOHOL SODIUM LAURETH SULFATE PARFUM (FRAGRANCE) SODIUM SULFITE LIMONENE LINALOOL ETHANOLAMINE CITRONELLOL ALPHA-ISOMETHYL IONONE GERANIOL EUGENOL CHENOPODIUM QUINOA SEED EXTRACT ORBIGNYA SPECIOSA KERNEL OIL ASTROCARYUM MURUMURU SEED BUTTER POTASSIUM SORBATE SODIUM BENZOATE TBHQ Deep Conditioning Treatment AQUA (WATER) CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE CETYL ALCOHOL CETYL ESTERS CETRIMONIUM CHLORIDE ISOPROPYL ALCOHOL PHENOXYETHANOL BEHENTRIMONIUM METHOSULFATE PARFUM (FRAGRANCE) ETHYLHEXYLGLYCERIN LIMONENE LINALOOL CITRONELLOL CITRIC ACID ALPHA-ISOMETHYL IONONE ORBIGNYA SPECIOSA KERNEL OIL CHENOPODIUM QUINOA SEED EXTRACT ASTROCARYUM MURUMURU SEED BUTTER BENZYL ALCOHOL POTASSIUM SORBATE SODIUM BENZOATE TBHQ COLOUR ACTIVATOR 30 VOL 9% AQUA (WATER) HYDROGEN PEROXIDE CETEARYL ALCOHOL CETEARETH-20 SODIUM STANNATE SODIUM LAURETH SULFATE SODIUM HYDROXIDE DISODIUM PYROPHOSPHATE PENTASODIUM PENTETATE ETIDRONIC ACID PEG-40 CASTOR OIL"
Standard Delivery - Orders typically arrive within 4 - 5 days
Fulfilled by Royal Mail (not tracked)
- FREE for orders of £30 and over
- £4 for orders under £30
Express Delivery - Orders typically arrive within 1 - 2 days
Fulfilled by DPD (tracked)
- £7 for all orders
International Delivery (3 - 5 days):
Unfortunately for now we are unable to ship outside of the UK, but we are hoping the situation will change very soon. We will update our service options for Europe/ROI as soon as they are available.
Fulfilled by DHL (tracked)
- £16 for all orders
(Please visit our Delivery & Returns page for full details on countries we currently deliver to and returns procedure.)
We are all about feel good hair. If you don’t feel great about one of our products—one of our expert team will consult with you to find a solution you do love. And if you’re still not happy? We’ll refund your money on your first box, 100%.
Please choose a shade shot
How much does the auto-delivery cost?
Miracle System costs £29, auto-delivery shipping is
free.
Can I amend my auto-delivery?
It’s super easy to amend your auto-delivery. You set your
delivery schedule, and can adjust, skip, pause or cancel
at any time.
Can I cancel my auto-delivery?
You can cancel your auto-delivery at any time.
Shade Shot enhances the tones for a colour finish as unique as you are, when mixed into your Permanent Colour Kit.
Subscribe and Save
Lorem ipsum dolor sit amet, consetetur lorem sadipscing elitr, sed diam nonumy eirmod sit tempor invidunt ut labore et dolore.
Delivery Every:
