Not your shade?

Permanent Colour 7.0 + Shade Shot

£ 19
Not your shade?

Say goodbye to greys and hello to deep mid-blonde permanent colour that is kind to hair. When selecting your shade please note our permanent colour does not contain bleach and will not lighten the hair.

What Josh formulated this for....Gives an expert, natural-looking colour finish and 100% grey coverage.


Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.

Discover the full blonde collection

  • Shine Complex
  • Natural looking
  • 100% coverage
Select your Shade Shot…

Enhance your tones for a colour finish as unique as you are. Watch Josh explain Shade Shot.

  • champagne blonde
    champagne blonde

    Golden, sun-kissed finish

  • icy blonde
    icy blonde

    Cool, pale blonde with no trace of yellow

£ 19

Josh Talks Colour

"I created the Permanent Colour Kit so you can achieve 100% grey coverage and glossy colour that's kind to hair, wherever you are."


Winner of Marie Claire Hair Awards 2020 - Best DIY Colour Product Women's Health Beauty Awards 2020 - Best At-Home Colour Harper's Bazaar UK Beauty 100 Awards 2018 - Best Home Hair Colour

Full of

Hydrolysed Quinoa, Shine Complex
Full list of ingredients

Colour Match

Not sure on your shade match? Try our free consultation tools
Find your shade

What our clients say:

"My hair colouring went really well - beautiful, natural looking colour, love it!"

How to use

How to use

Follow Josh's expert tips on how to section hair, mix your colour and apply for the cleanest application, best coverage and glossy result in 30 minutes.

Worth noting
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6.5 Deep Darkest Brown added to bag