Josh's This Morning Looks 2023

Shop the looks inspired by Josh Wood's 2023 hair trends as seen on This Morning. Shop a range of hair glosses, hair masks and root touch up products.

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Colour & Conceal: Semi Permanent
Icy Gloss and Root Smudge Bundle
Included in the Icy Gloss & Root Smudge Bundle: Icy Blonde Gloss Blonde Root Smudge This is the perfect duo for maintaining your Platinum & Light Blonde hair at-home with our Icy Blonde Root Smudge and our Icy Blonde Hair Gloss to refresh your cool tone highlights.
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Colour & Conceal: Semi Permanent
Champagne Gloss and Root Smudge Bundle
Included in the Champagne Gloss & Root Smudge Bundle: Champagne Blonde Gloss Blonde Root Smudge
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Voted number 1 in Guardian
Conceal: Root touch-up
Brown Root Smudge 5.5-7.0
The Root Smudge by Josh seamlessly covers greys and extends highlights for temporary natural-looking results. Its creamy powder formula blends easily into hair, with a mess-free application and a double ended brush for precise targeting. Perfect for covering greys, extending highlights, and blending hair lines, all in a compact mirrored case for on-the-go touch-ups. Suits hair colour shades 5.5-7.0
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As seen on Ruth
Conceal: Root touch-up
Blonde Root Smudge 9.0+
The Root Smudge by Josh seamlessly covers greys and extends highlights for temporary natural-looking results. Its creamy Blonde powder formula blends easily into hair, with a mess-free application and a double ended brush for precise targeting. Perfect for covering greys, extending highlights, and blending hair lines, all in a compact mirrored case for the best on-the-go root touch-ups. Suits hair colour 9, highlights and bleach
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32 SHADES
Colour: Permanent
The Miracle System
Discover 3 simple steps to reduce damage and minimise breakage in hair whilst colouring with the ultimate award-winning home hair colour experience. Clinically proven to deliver stronger, shinier, healthier hair with 100% grey coverage. Rich in Vitamins B3 and B5 plus Omega 3 & 6, never compromise on condition again, with gentle ammonia-free permanent hair colour that cares.
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BESTSELLER
Colour: Semi-permanent
Icy Blonde - Hair Gloss
A semi-permanent hair colour gloss treatment mask that deep conditions as it colours, neutralising and correcting brassy, warm or yellow tones in blonde hair for the ultimate cool icy blonde, glossy finish. Icy Blonde Hair Gloss is designed to be used between salon appointments or at home hair colour sessions. Hair gloss treatment is perfect for revitalizing highlights or adding sparkle to naturally grey hair. Professionally formulated and full of Shea Butter and Perilla Oil, Gloss refreshes hair colour, stops fade, nourishes and conditions hair. 100% vegan for the ultimate ice blonde hair. Though it is not designed for grey coverage it is a fantastic complement to the permanent hair colour kit, adding beautiful dimension and tone. What Josh formulated this for....Salon fresh colour and condition delivered in a treatment mask. Discover Glosses for other shades.
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BACK IN STOCK
Colour: Semi-permanent
Champagne Blonde - Hair Gloss
A semi permanent hair colour treatment mask that deeply conditions as it colours, adding sun-kissed tones to blonde hair for the ultimate warm, golden finish. Champagne Blonde Hair Gloss is designed to be used between salon appointments or at home hair colour sessions. Ideal for refreshing balayage or boosting your natural blonde. Professionally formulated and full of Shea Butter and Perilla Oil, Gloss refreshes hair colour, stops fade, nourishes and conditions hair. 100% vegan. Though it is not designed for grey hair coverage, it is a fantastic complement to the permanent colour kit, adding beautiful dimension and tone. What Josh formulated this for....Salon fresh colour and condition delivered in a Champagne colour treatment mask. Discover Glosses for other shades.
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BESTSELLER
Colour: Semi-permanent
Copper Gold - Hair Gloss
Switch up your colour with our Copper Gold Gloss, a deeply conditioning semi-permanent hair colour treatment mask. Designed to be used between salon appointments or at-home hair colour sessions. Created to revive red hair with a rich copper hue. Ideal for creating a soft strawberry blonde or adding golden tones and the ultimate copper hair dye gloss finish to light brown hair, plus highlights and balayage. Professionally formulated and full of Shea Butter and Perilla Oil, Gloss refreshes hair colour, stops fade, nourishes and conditions hair. 100% vegan. If used on light blonde hair will create a peachy blonde. Not designed to cover grey hair. Colour results vary according to your base shade. What Josh formulated this for...Salon fresh colour and condition in a weekly treatment mask for natural or coloured hair. Discover Glosses for other shades. For a permanent option, try adding a Copper Shade Shot to your permanent colour. Shop our Copper Red Blending Brush to cover greys at home!
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CLEAR GLOSS
Care
Miracle Mask
Love your hair with this five-minute multi-tasking miracle hair colour mask which protects colour from fading and is packed with natural ingredients and UV filter for your healthiest hair yet and less breakage. The deep conditioning treatment is sulphate-free and packed with vegan-friendly ingredients like Quinoa Extract and Green Walnut so colour lasts and breakage is reduced for all hair shades and textures. Previously known as the Everything Mask, the Miracle Mask is perfect for dry hair or damaged hair and is the ultimate hair mask for bleached hair. Join thousands across our colour community already enjoying this little miracle, with over 900 reviews and a nearly perfect 5 star rating. What Josh formulated this for...a deep-conditioning, weekly treatment to lock in colour and hydrate hair. Can also be used after shampoo as a low-maintenance, 5-minute-miracle in place of your usual conditioner.
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Colour: Permanent
Permanent Colour 2.0 - Black
Say goodbye to greys and hello to striking black hair colour, with the Josh Wood Colour permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients and 100% vegan. When selecting your shade please note Josh Wood hair dye does not contain bleach and will not lighten your hair. What Josh formulated this for...a super shiny, well conditioned finish with 100% grey coverage. Josh’s advice..if your aim is to cover grown-out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full brunette collection. *Previously known as 'Natural Black'.
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Colour: Permanent
Permanent Colour 3.0 - Natural Black
Say goodbye to greys and hello to natural black* permanent colour that's kind to hair. Ammonia-free gentle Josh Wood hair dye, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full brunette collection. *Previously known as 'Darkest Brown'.
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Colour: Permanent
Permanent Hair Colour 4.0 - Darkest Brown
Say goodbye to greys and hello to darkest brown permanent colour that's kind to hair. 100% vegan, ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply darkest brown hair colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair. Discover the full brunette collection.
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Colour: Permanent
Permanent Hair Colour 5.0 - Dark Brown
Say goodbye to greys and hello to dark brown permanent colour that's kind to hair. Ammonia-free, vegan, gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair. Discover the full brunette collection.
No reviews yet
Colour: Permanent
Permanent Hair Colour 5.5 - Brown
Say goodbye to greys and hello to brown permanent colour that's kind to hair. Ammonia-free gentle Josh Wood hair dye, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. 100% Vegan. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair. Discover the full brunette collection.
No reviews yet
Colour: Permanent
Permanent Hair Colour 6.0 - Light Brown
Say goodbye to greys and hello to Light Brown vegan permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over light brown hair colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full brunette collection. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
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Colour: Permanent
Permanent Hair Colour 6.5 - Lighter Brown
Say goodbye to greys and hello to award-winning lighter brown permanent hair dye that is kind to hair. Ammonia-free gentle vegan josh wood hair dye, full of natural ingredients for a super shiny, well conditioned finish with 100% grey coverage. Combine with a Shade Shot to achieve multi dimensional tones with truly personalised, unique hair colour results. Pair 6.5 Josh Wood hair dye with a Champagne Blonde shade shot for a golden brown finish, or Icy Blonde shade shot to banish brassiness for a cool, light brown result. What Josh formulated this for....Gives an expert, natural-looking colour finish and 100% grey coverage.
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Colour: Permanent
Permanent Hair Colour 7.0 - Lightest Brown
Say goodbye to greys and hello to lightest brown permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural vegan ingredients for a super shiny, well conditioned finish. When selecting your shade please note our lightest brown hair dye does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full blonde collection. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
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Colour: Permanent
Permanent Hair Colour 7.5 - Darkest Blonde
Say goodbye to greys and hello to darkest blonde permanent colour that's kind to hair. Ammonia-free gentle vegan hair colour, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full blonde collection. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
No reviews yet
Colour: Permanent
Permanent Hair Colour 8.0 - Dark Blonde
Say goodbye to greys and hello to dark blonde vegan permanent colour that's kind to hair. Ammonia-free gentle dark blonde hair colours, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full blonde collection. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
No reviews yet
Colour: Permanent
Permanent Hair Colour 9.0 - Blonde
Say goodbye to greys and hello to blonde vegan permanent colour that's kind to hair. Ammonia-free gentle hair colour, full of natural ingredients for a super shiny, well conditioned finish. When selecting your shade please note our permanent colour does not contain bleach and will not lighten your hair. What Josh formulated this for....gives an expert, natural-looking colour finish and 100% grey coverage. The ultimate blonde hair dye without bleach and ammonia. Josh’s advice...if your aim is to cover grown out roots, only apply permanent colour to the regrowth. Apply a Gloss to mid-lengths and ends afterwards for a natural, blended finish. Do not apply permanent colour over highlighted or balayage mid-lengths and ends, it will colour over and remove this effect from your hair. If you have no colour in your hair and want all-over colour, apply permanent colour to your roots and mid-lengths, only colouring your ends for the last 10 minutes of development time for a freshly-coloured salon finish. For more help, our Client Delight team is always ready via the icon on the bottom right of your screen. For tutorials and advice try our blog, or consider a free personal video appointment. Discover the full blonde collection. Elevate your home hair colour experience and upgrade to the Miracle System. Colour your way to stronger, softer, healthier hair.
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Care
Miracle Shampoo and Conditioner for Dry, Damaged Hair Set
A professionally formulated duo for dry and damaged hair with an exclusive saving. This Miracle Care Set contains sulphate free cleansing and conditioning care packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters. Hair is left feeling smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in. Create beautiful hair colour with the Miracle System and maintain it with Miracle Care. Suitable for use on natural and colour treated hair. What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results with the Miracle shampoo and conditioner for dry and damaged hair.
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Care
Care Bundle: Miracle care for Dry, Damaged Hair Set
A professionally formulated trio for dry and damaged hair with an exclusive saving. This Miracle Care Set contains sulphate free cleansing and conditioning care packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters. Hair is left feeling smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in. Create beautiful hair colour with the Miracle System and maintain it with Miracle Care. Suitable for use on natural and colour treated hair. What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results
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Care
Conditioner Bundle: Miracle duo for Dry, Damaged Hair
A professionally formulated duo of two conditioners for dry and damaged hair with an exclusive saving. This Miracle Care Bundle contains two conditioners packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters to protect hair colour vibrancy and deliver intense hydration. Hair is left feeling smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in. Create beautiful hair colour with the Miracle System and maintain it with Miracle Care. Suitable for use on natural and colour treated hair. What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results
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Care
Conditioner Bundle: Miracle duo for Fine and Fragile Hair
A professionally formulated duo of two conditioners for fine and fragile hair with an exclusive saving. This Miracle Care Bundle contains two conditioners packed with natural active ingredients and our signature Colour Shine Complex of Quinoa Extract, Green Walnut and UV filters to protect hair colour vibrancy and deliver intense hydration. Hair is left feeling smoother and softer, flyaways are tamed and vibrant, glossy colour is locked in. Create beautiful hair colour with the Miracle System and maintain it with Miracle Care. Suitable for use on natural and colour treated hair. What Josh formulated this for…to make it easier than ever to care for your hair with miraculous results
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Care
Miracle Mask and Miracle Hair Oil Set
Expertly formulated with natural ingredients and UV filter, Miracle Bundle's Miracle Mask helps protects hair colour from fading and reduces breakage. In just 5 minutes, transform your hair with this sulphate-free mask, enriched with Quinoa Extract and Green Walnut for healthier locks. Ideal for all hair shades and textures. Experience the ultimate hair care with Josh's Miracle Hair Oil. Our 5-in-1 formula with Kukui nut, Babassu, and Pracaxi oils detangles, hydrates, and protects from UV and pollution damage. Use as a pre-shampoo treatment, overnight moisture boost, detangler and frizz controller, or style refresher. Check out our Blog on How To use the Miracle Oil With incredible results you can trust, 98% of users feels less damaged after using this product, 96% of users found it instantly calmed frizz and 93% of users helped to lock in colour for longer.
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Care
Miracle Oil Bundle: Miracle Oil and Josh Wood Colour Wide-tooth Comb
Experience the ultimate hair care with Josh's Miracle Hair Oil. Our 5-in-1 formula with Kukui nut, Babassu, and Pracaxi oils detangles, hydrates, and protects from UV and pollution damage. Use as a pre-shampoo treatment, overnight moisture boost, detangler and frizz controller, or style refresher. Check out our Blog on How To use the Miracle Oil With incredible results you can trust, 98% of users feels less damaged after using this product, 96% of users found it instantly calmed frizz and 93% of users helped to lock in colour for longer. This durable, high quality wood comb is essential when washing, colouring or styling hair. Created by Josh, it features a wide tooth design, biodegradable, anti-static material and smooth finish
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