Whether you 're a seasoned home hair colourer or considering giving it a go for the first time, it’s can be hard to know where to start on selecting the right shade. We hear this a lot from our community. So we thought we'd share Josh's expertise on how to navigate and land on the your best colour match.
Josh sat down with our friend Minal to break it down. And the first question - are you naturally lighter and blonde or darker and brunette?
Josh: Answering this is the first steer. Our system is very simple, we sell 12 shades from natural black to blonde, and our numbering runs from 2.0 (natural black) to 9.0 (lightest blonde). The next steps below will get you closer to the number that best fits you.
Step 1: Identify your base colour?
The best way to do this is to look at the roots of your hair. Check right at the base of your parting
s, at the top of your head and along the hairline in your root regrowth. Even if you’re grey – you’ll still see pieces of hair that are your natural pigmented hair in this area and this the colour we want to match to.
Super important: Match the colour you’re trying to create (the colour swatch on the box) to the roots of your hair, not your ends. And to get the best result, your root colour should be as close as possible to the colour you’re trying to achieve. Josh Wood Colour doesn’t deliver dramatic transformations in hair colour, it's designed to covers 100% grey, giving you beautiful, modern, natural colour, and shiny, nourished hair. If you’re looking to go drastically lighter or darker than your natural colour, we always recommend visiting a salon.
Step 2: How grey you are?
To assess your grey, look at the roots of your hair across the temples, underneath your hair. This is where you will see the pattern of greying. This is important because it will show you the areas you need to apply the permanent colour to first, and leave for the longest. You don’t need to apply permanent colour to your ends – they already have plenty of colour! Josh recommends only combing colour through to your ends for the last 5-10 minutes of the 30 minute process time. This prevents ends looking too dark and heavy.
Step 3. Choose if you’d like to have a cool or warm finish.
You need to look at the overall colour of your hair (roots plus ends) to make this choice and it's personal. Do you love your hair to have a warm, rich finish or a cool shade without a hint of brassiness or warmth? Our Shade Shot Plus is Josh's pioneering colour innovation that allows you to customise your colour finish and achieve a result unique to you. The clever pigment technology deposits colour where needed in your hair to create a natural-looking, multi-dimensional finish.
To add cool or warm individual tones, choose from Icy,Smoky, Champagne or Chestnut from the Shade Shot Plus range, and mix into your Permanent Colour Kit before applying.
Need a little more help? The personal consultation tool will take you through this process step by step - with visual references! Still unsure? Send a photo of your hair to firstname.lastname@example.org and our team of professional colourists are on hand to help.